About the Role:

Reporting to the Head of Asset Finance & Leasing, this role plays a pivotal part in driving business growth within the Asset Finance Unit. The Regional Manager will proactively identify and develop new business opportunities by building strong relationships with customers and key asset dealers (vehicles and equipment), directly contributing to the bank’s growth and performance targets.

As a mid-level leader, the role serves as a critical link between the bank and its partners, acting as a trusted advisor and ambassador for the brand. The successful candidate will be expected to demonstrate high levels of professionalism, commercial acumen, and integrity while nurturing strategic partnerships and delivering value-driven solutions to clients.

Based in key vehicle and equipment hub towns across the country, the role requires agility and a hands-on approach to effectively support branches, partners, and customers across the assigned region. It offers a dynamic opportunity to influence business outcomes, strengthen market presence, and drive sustainable growth in a competitive environment.

Key responsibilities

• Proactively engage with asset dealers (vehicles and equipment) through regular visits to generate quality business leads in line with Asset Finance growth targets.
• Build and maintain a strong and active deal pipeline by targeting medium and large SMEs, PSV SACCOs, and fleet operators, including clients with ongoing asset financing needs.
• Develop, negotiate, and manage joint marketing and promotional initiatives with asset dealers to drive business volumes, and ensure these initiatives are effectively rolled out across branches and relevant teams.
• Identify and drive cross-selling opportunities for other bank products such as current and savings accounts (CASA), insurance, investments, and trade services to deepen customer relationships.
• Collaborate closely with internal teams and departments to fully understand customer needs and deliver tailored asset finance solutions, while also supporting growth in the customer base.
• Coordinate product training sessions and participate in on-the-ground marketing activities in partnership with vendors, dealers, and internal stakeholders.
• Gather and analyze market intelligence, including customer feedback and competitor activity, to support continuous improvement and development of relevant, customer-focused products.

Personal Competencies:

• Strong communication skills, with the ability to clearly present ideas and build rapport with customers and colleagues.
• A team player who works effectively with different departments to achieve shared goals.
• Sharp analytical thinking with the ability to identify challenges and provide practical solutions.
• Proven ability to build, manage, and grow strong customer and partner relationships.
• Self-driven and proactive, with the initiative to identify opportunities and take action with minimal supervision

Skills & Qualifications:

• Bachelor’s degree in business, Finance, Economics, or a related field from a recognized university.
• Minimum of 3 years’ relevant experience in financial services, with a strong preference for candidates with exposure to credit, asset finance, or front-line sales within the motor vehicle or equipment sectors.
• Demonstrated track record in business development, relationship management, and delivering revenue growth.
• Strong knowledge of the local vehicle and equipment financing market, including key industry players, customer segments, and market trends.
• Proven ability to originate deals, manage pipelines, and close transactions effectively.
• A professional qualification or additional training in Sales, Marketing, or a related field will be an added advantage.

• Proactively engage with asset dealers (vehicles and equipment) through regular visits to generate quality business leads in line with Asset Finance growth targets.
• Build and maintain a strong and active deal pipeline by targeting medium and large SMEs, PSV SACCOs, and fleet operators, including clients with ongoing asset financing needs.
• Develop, negotiate, and manage joint marketing and promotional initiatives with asset dealers to drive business volumes, and ensure these initiatives are effectively rolled out across branches and relevant teams.
• Identify and drive cross-selling opportunities for other bank products such as current and savings accounts (CASA), insurance, investments, and trade services to deepen customer relationships.
• Collaborate closely with internal teams and departments to fully understand customer needs and deliver tailored asset finance solutions, while also supporting growth in the customer base.
• Coordinate product training sessions and participate in on-the-ground marketing activities in partnership with vendors, dealers, and internal stakeholders.
• Gather and analyze market intelligence, including customer feedback and competitor activity, to support continuous improvement and development of relevant, customer-focused products.

• Strong communication skills, with the ability to clearly present ideas and build rapport with customers and colleagues.
• A team player who works effectively with different departments to achieve shared goals.
• Sharp analytical thinking with the ability to identify challenges and provide practical solutions.
• Proven ability to build, manage, and grow strong customer and partner relationships.
• Self-driven and proactive, with the initiative to identify opportunities and take action with minimal supervision

• Bachelor’s degree in business, Finance, Economics, or a related field from a recognized university.
• Minimum of 3 years’ relevant experience in financial services, with a strong preference for candidates with exposure to credit, asset finance, or front-line sales within the motor vehicle or equipment sectors.
• Demonstrated track record in business development, relationship management, and delivering revenue growth.
• Strong knowledge of the local vehicle and equipment financing market, including key industry players, customer segments, and market trends.
• Proven ability to originate deals, manage pipelines, and close transactions effectively.
• A professional qualification or additional training in Sales, Marketing, or a related field will be an added advantage.