About the Role

The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI’s Africa markets.

The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance.

As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact.

The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability—to ensure MSI’s marketing is effective, scalable, and locally relevant.

This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments. The role is expected to be based within the Africa region to ensure proximity to market realities and enable effective leadership and influence.

To perform this role, you’ll need the following skills:

• Strong brand stewardship capability, with experience balancing global standards and local adaptation
• Strong strategic marketing planning skills grounded in market analysis and segmentation
• Ability to translate data and insights into clear, actionable marketing plans
• Strong campaign planning and integrated marketing capability (across digital and offline channels)
• Strong stakeholder management and influencing skills across multi-country environments
• Strong project management and prioritisation skills in complex regional settings
• Ability to coach, mentor and build capability within country marketing teams
• Strong understanding of social marketing principles and behaviour change communication
• Confident communicator – able to operate at country leadership and global levels
• Strong understanding of marketing performance metrics and continuous improvement

To perform this role, you’ll need the following experience:

• Significant experience (typically 6–8+ years) in brand or marketing management
• Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
• Experience managing or overseeing agencies and integrated campaigns
• Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
• Experience working in healthcare, social marketing, FMCG, or regulated service environments
• Experience operating in culturally diverse and resource-variable contexts

Qualifications

A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.

• Strong brand stewardship capability, with experience balancing global standards and local adaptation
• Strong strategic marketing planning skills grounded in market analysis and segmentation
• Ability to translate data and insights into clear, actionable marketing plans
• Strong campaign planning and integrated marketing capability (across digital and offline channels)
• Strong stakeholder management and influencing skills across multi-country environments
• Strong project management and prioritisation skills in complex regional settings
• Ability to coach, mentor and build capability within country marketing teams
• Strong understanding of social marketing principles and behaviour change communication
• Confident communicator – able to operate at country leadership and global levels
• Strong understanding of marketing performance metrics and continuous improvement

• A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.