Background information about the job or company (e.g., role context, company overview)

Victory Farms is a tilapia fish farm established in 2015. VF is located on the Kenyan side of Lake Victoria and has distribution capacity throughout Kenya. The Company is rapidly expanding its farm operation, fish processing, and sales & marketing capabilities. By the end of 2017, VF is on track to be the largest aquaculture farm in East Africa. VF is em...

Responsibilities or duties

Sales & Commercial Performance

• Own sales performance across the assigned region and deliver agreed sales and revenue targets.
• Develop clear sales plans to close performance gaps and grow the business.
• Identify opportunities for growth across branches, customers, channels, and markets.
• Monitor sales performance regularly and take timely action where performance is below target.
• Use market and customer insights to improve sales performance and grow the customer base.

People Leadership & Team Performance

• Lead, coach, and develop Regional Supervisors and sales teams to deliver strong performance.
• Set clear expectations and hold team members accountable for results and execution.
• Build a high-performance culture based on ownership, discipline, and continuous improvement.
• Address performance, attendance, and conduct issues promptly and in line with company policies.
• Ensure teams have clear priorities, action plans, and regular follow-up.

Branch & Operational Execution

• Ensure branches are adequately stocked and able to serve customers consistently.
• Work closely with Supply Chain and Operations to ensure effective stock allocation and replenishment.
• Monitor stock-outs, spoilage, variances, and other operational risks and take timely corrective action.
• Identify and escalate supply or operational issues early to minimize their impact on sales and customers.
• Ensure branches consistently meet required operating and service standards.

Performance Management & Data

• Monitor key sales and operational KPIs and use data to identify performance gaps and opportunities.
• Understand the root causes of performance issues and translate insights into clear actions.
• Maintain clear action plans and follow through on agreed interventions.
• Provide accurate and timely performance updates to senior management.
• Use data and market information to support forecasting and decision making.

Customer & Market Development

• Build and maintain strong relationships with key customers and market partners.
• Understand customer needs, competitor activity, pricing, and market trends.
• Identify new markets and opportunities for business growth.
• Spend regular time in the market and branches to understand challenges and improve execution.

Cross-functional Leadership

• Work closely with Commercial, Operations, Supply Chain, Finance, and other teams to deliver business priorities.
• Ensure commercial requirements are clearly communicated and followed through across functions.
• Proactively raise issues that may affect sales, customer service, or business performance.

Qualifications or requirements (e.g., education, skills)

Requirements:

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
• 7+ years sales experience, preferably in FMCG, agribusiness, food, distribution or a related industry.
• Proven experience managing and leading sales teams.
• Demonstrated success in delivering sales and revenue targets.
• Experience managing multiple branches, territories or sales channels.
• Strong experience in field sales and market development.
• Experience using sales and operational data manager performance.
• Experience working cross-functionally in fast-paced business environment.

Personal Attributes:

• Highly driven, and results oriented
• Proactive and takes ownership
• Strong sense of accountability
• Resilient and able to work under pressure
• Comfortable working in the field and close to customers and teams
• High integrity and sound judgement.
• Strong interpersonal and communication skills.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Benefit:

• Visibility into the world’s fastest growing aquaculture company.
• Ideal for a candidate looking to dive into a mission-oriented Organization.
• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.

• Own sales performance across the assigned region and deliver agreed sales and revenue targets.
• Develop clear sales plans to close performance gaps and grow the business.
• Identify opportunities for growth across branches, customers, channels, and markets.
• Monitor sales performance regularly and take timely action where performance is below target.
• Use market and customer insights to improve sales performance and grow the customer base.
• Lead, coach, and develop Regional Supervisors and sales teams to deliver strong performance.
• Set clear expectations and hold team members accountable for results and execution.
• Build a high-performance culture based on ownership, discipline, and continuous improvement.
• Address performance, attendance, and conduct issues promptly and in line with company policies.
• Ensure teams have clear priorities, action plans, and regular follow-up.
• Ensure branches are adequately stocked and able to serve customers consistently.
• Work closely with Supply Chain and Operations to ensure effective stock allocation and replenishment.
• Monitor stock-outs, spoilage, variances, and other operational risks and take timely corrective action.
• Identify and escalate supply or operational issues early to minimize their impact on sales and customers.
• Ensure branches consistently meet required operating and service standards.
• Monitor key sales and operational KPIs and use data to identify performance gaps and opportunities.
• Understand the root causes of performance issues and translate insights into clear actions.
• Maintain clear action plans and follow through on agreed interventions.
• Provide accurate and timely performance updates to senior management.
• Use data and market information to support forecasting and decision making.
• Build and maintain strong relationships with key customers and market partners.
• Understand customer needs, competitor activity, pricing, and market trends.
• Identify new markets and opportunities for business growth.
• Spend regular time in the market and branches to understand challenges and improve execution.
• Work closely with Commercial, Operations, Supply Chain, Finance, and other teams to deliver business priorities.
• Ensure commercial requirements are clearly communicated and followed through across functions.
• Proactively raise issues that may affect sales, customer service, or business performance.

• Sales performance management
• Sales planning
• Market analysis
• Customer relationship management
• Team leadership and coaching
• Performance management
• Operational execution
• Data analysis
• Forecasting
• Cross-functional collaboration
• Communication skills
• Interpersonal skills

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
• Proven experience managing and leading sales teams.
• Demonstrated success in delivering sales and revenue targets.
• Experience managing multiple branches, territories or sales channels.
• Strong experience in field sales and market development.
• Experience using sales and operational data manager performance.
• Experience working cross-functionally in fast-paced business environment.
• Highly driven, and results oriented
• Proactive and takes ownership
• Strong sense of accountability
• Resilient and able to work under pressure
• Comfortable working in the field and close to customers and teams
• High integrity and sound judgement.
• Strong interpersonal and communication skills.