Family Bank (formely Family Finance Building Society) was registered as a Building Society in October 1984 in Kenya, under the Building Societies Act and commenced operations in the early 1985. Family Bank converted into a fully fledged bank in May 2007 and the main driver for our conversion was the need to offer a wider range of products and services to our...

Job Purpose:

The Youth & Children Relationship Manager is responsible for acquiring, growing, and managing the Bank’s youth and children customer segments. The role focuses on deepening financial inclusion, driving early-life customer onboarding, and building long-term brand affinity among young customers, parents, schools, and youthfocused institutions.

The position ensures seamless end-to-end customer experience across the youth and children ecosystem — including schools, parents, guardians, youth groups, academies, and partner organizations — while aligning with the Bank’s enterprise growth strategy across retail, digital, and MSME segments.

Key Responsibilities:

Business Development & Revenue Growth:

• Grow the Bank’s market share within the youth and children ecosystem, including schools, parents, students, youth groups, academies, NGOs, and children-focused institutions.
• Lead acquisition initiatives for children and teen accounts, youth savings, digital banking adoption, and early financial education programs.
• Drive cross-selling opportunities across retail banking solutions for parents, guardians, school administrators, and youth entrepreneurs.
• Build sustainable relationships with key stakeholders including school heads, education bodies, churches, youth leaders, development partners, and community-based organizations.
• Support branches and regions in executing youth-focused campaigns, partnerships, and onboarding activities.
• Champion customer experience for the youth and children segment, ensuring smooth onboarding, activation, and usage of digital channels.
• Represent the department in relevant internal and external forums for youth and children.

Operational Excellence & Controls

• Ensure adherence to the Bank’s Audit, Risk, and Compliance policies.
• Support regulatory compliance across youth and children onboarding processes.
• Identify and escalate operational, customer, or reputational risks through approved channels.
• Contribute to achieving acceptable rating in all audit reviews.

Innovations & Customer experience

• Collaborate with product and digital teams to design a competitive Customer Value Proposition (CVP) for children, teens, and youth.
• Enhance customer journeys and segment-specific touchpoints to improve engagement and retention.
• Develop and execute youth and children engagement programs, including financial literacy clubs, school outreach, parent forums, and youth empowerment workshops.
• Provide market intelligence and feedback to support product innovation and continuous service improvement.
• Train branch teams on youth and children propositions to ensure consistent market delivery.
• Leverage data and insights to improve customer journeys and refine segment strategies.
• Any other official duty that may be allocated by management from time to time.

The Person:

The ideal candidate must possess the following:

Qualifications/Experience:

• Education: Bachelor’s degree in finance, Banking, Business Administration, Economics, social sciences or related field. MBA or equivalent postgraduate qualification is an added advantage.
• Professional Qualifications: CPA, ACCA, CFA, or other relevant banking/finance certifications.
• Minimum 5-7 years in banking or financial services, with at least 3 years in relationship management for youth and children clients, MSMEs, or retail banking.
• Proven track record in portfolio growth, client acquisition, and relationship management.
• Experience in digital banking adoption, youth and children focused financial solutions is desirable

• Grow the Bank’s market share within the youth and children ecosystem, including schools, parents, students, youth groups, academies, NGOs, and children-focused institutions.
• Lead acquisition initiatives for children and teen accounts, youth savings, digital banking adoption, and early financial education programs.
• Drive cross-selling opportunities across retail banking solutions for parents, guardians, school administrators, and youth entrepreneurs.
• Build sustainable relationships with key stakeholders including school heads, education bodies, churches, youth leaders, development partners, and community-based organizations.
• Support branches and regions in executing youth-focused campaigns, partnerships, and onboarding activities.
• Champion customer experience for the youth and children segment, ensuring smooth onboarding, activation, and usage of digital channels.
• Represent the department in relevant internal and external forums for youth and children.
• Ensure adherence to the Bank’s Audit, Risk, and Compliance policies.
• Support regulatory compliance across youth and children onboarding processes.
• Identify and escalate operational, customer, or reputational risks through approved channels.
• Contribute to achieving acceptable rating in all audit reviews.
• Collaborate with product and digital teams to design a competitive Customer Value Proposition (CVP) for children, teens, and youth.
• Enhance customer journeys and segment-specific touchpoints to improve engagement and retention.
• Develop and execute youth and children engagement programs, including financial literacy clubs, school outreach, parent forums, and youth empowerment workshops.
• Provide market intelligence and feedback to support product innovation and continuous service improvement.
• Train branch teams on youth and children propositions to ensure consistent market delivery.
• Leverage data and insights to improve customer journeys and refine segment strategies.
• Any other official duty that may be allocated by management from time to time.

• Relationship management
• Client acquisition
• Portfolio growth
• Digital banking adoption
• Financial education
• Customer experience
• Risk management
• Compliance
• Market intelligence
• Product innovation

• Bachelor’s degree in finance, Banking, Business Administration, Economics, social sciences or related field.
• MBA or equivalent postgraduate qualification is an added advantage.
• CPA, ACCA, CFA, or other relevant banking/finance certifications.