Exotic Online Advertising is a digital advertising company that's home to the world's leading advertising space namely: e-commerce, betting banners, and also partners with content creators such as blog websites, news websites among others to provide the perfect platform for your product to be visible and relevant.

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About the job

Content Writing & On-Page Optimization

Write clear, engaging, and SEO-optimized content that aligns with search intent.

Research competitor content and identify gaps we can target.

Update and improve existing pages for freshness, clarity, and ranking potential.

Ensure every article follows SEO structure: headers, keyword integration, internal links, and metadata.

Internal Linking & Content Architecture

Build and manage internal links to strengthen topical authority.

Identify orphan pages and distribute link equity strategically.

Maintain consistency across all location and service pages.

SEO Performance Tracking & Reporting

Monitor keyword movement, traffic trends, and user behavior using GSC + GA4.

Prepare daily and weekly reports summarizing tasks done, issues found, and recommended actions.

Identify ranking opportunities based on data (e.g., keywords in positions 4–10, 11–20).

Flag technical or structural issues that may impact performance.

Keyword Research & Planning

Conduct keyword research to support new content clusters.

Use SERP analysis to understand what Google rewards for each topic.

Recommend content ideas based on seasonality, user trends, and competitor patterns.

External Link Exposure (Introductory Training)

Understand the basics of outreach, PBN use, and link placement strategies.

Assist in structured link-building tasks once foundational skills are strong.

Collaboration

Work closely with the experienced SEO team to learn standards, workflows, and best practices.

Communicate challenges early and provide suggestions where possible.

Required Qualifications

A degree in Marketing, Communications, Journalism, IT, or any related field is an added advantage.

Basic understanding of SEO concepts (full training provided).

Strong writing skills - clarity, grammar, research capability, and originality.

Ability to follow structured SEO guidelines and content frameworks.

Proficiency in Google Sheets for reporting and tracking.

Familiarity with GA4 and Search Console is an added advantage.

Fast learner, highly proactive, and comfortable with routine-driven tasks.

Strong attention to detail and ability to work within deadlines.

What You Will Learn

Advanced on-page SEO

Data interpretation using GSC + GA4

Keyword and SERP pattern analysis

Content architecture planning (topic clusters, silos, internal linking strategy)

Foundational external link building

How to think like an SEO Strategist

Growth Path & Promotions

After 3–6 Months (Based on Performance): → SEO Strategist

Strategists are expected to:

Lead SEO planning for assigned countries

Drive content calendars and ranking strategies

Conduct deeper audits and make technical recommendations

Run targeted external link-building campaigns

Prepare strategic monthly insights for management

Long-Term (6–12+ Months): → SEO Project Manager

SEO Project Managers will:

Lead multi-country SEO execution

Manage content output, analytics, and link strategy

Mentor new interns and maintain departmental standards

Drive growth goals tied to traffic, rankings, and conversions

• Write clear, engaging, and SEO-optimized content that aligns with search intent.
• Research competitor content and identify gaps we can target.
• Update and improve existing pages for freshness, clarity, and ranking potential.
• Ensure every article follows SEO structure: headers, keyword integration, internal links, and metadata.
• Build and manage internal links to strengthen topical authority.
• Identify orphan pages and distribute link equity strategically.
• Maintain consistency across all location and service pages.
• Monitor keyword movement, traffic trends, and user behavior using GSC + GA4.
• Prepare daily and weekly reports summarizing tasks done, issues found, and recommended actions.
• Identify ranking opportunities based on data (e.g., keywords in positions 4–10, 11–20).
• Flag technical or structural issues that may impact performance.
• Conduct keyword research to support new content clusters.
• Use SERP analysis to understand what Google rewards for each topic.
• Recommend content ideas based on seasonality, user trends, and competitor patterns.
• Understand the basics of outreach, PBN use, and link placement strategies.
• Assist in structured link-building tasks once foundational skills are strong.
• Work closely with the experienced SEO team to learn standards, workflows, and best practices.
• Communicate challenges early and provide suggestions where possible.

• Strong writing skills - clarity, grammar, research capability, and originality.
• Ability to follow structured SEO guidelines and content frameworks.
• Proficiency in Google Sheets for reporting and tracking.
• Fast learner, highly proactive, and comfortable with routine-driven tasks.
• Strong attention to detail and ability to work within deadlines.

• A degree in Marketing, Communications, Journalism, IT, or any related field is an added advantage.
• Basic understanding of SEO concepts (full training provided).
• Familiarity with GA4 and Search Console is an added advantage.