Background information about the job or company (e.g., role context, company overview)

Peoplelink Consultants Ltd is a consultancy services company incorporated under the laws of Kenya.

Responsibilities or duties

RESPONSIBILITIES

• Develop and implement a comprehensive social media strategy to increase engagement and brand awareness effectively.
• Manage the company’s presence on key social media platforms (Facebook, LinkedIn, Instagram, Twitter, TikTok, etc.), ensuring a consistent and impactful brand voice.
• Create compelling, high-quality content, including posts, blogs, videos, and stories, tailored to each platform to maximize engagement and reach.
• Develop Sales Strategies: Assist in formulating and executing strategies to achieve the company’s goals and reach targets.
• Lead Generation: Design and execute targeted digital campaigns to promote specific products and services, attract new followers, drive traffic, and generate leads. Actively identify and approach potential customers, both existing and new, to generate leads and close sales.
• Client Relationships: Build and maintain strong relationships with clients and support the preparation of sales presentations.
• Campaign Implementation: Help execute marketing campaigns to promote products and services.
• Promotional Activities: Support the organization of webinars and events.
• Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns.
• Cross-Department Coordination: Work closely with other teams to align sales and marketing efforts.
• Market Updates: Provide regular updates on sales activities and market trends.
• Customer Service: Provide excellent customer service to clients by addressing inquiries and ensuring customer satisfaction.

Qualifications or requirements (e.g., education, skills)

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3 years of experience in sales and marketing, preferably in the transport/autos industry.
• Good understanding of IT.
• Strong communication, interpersonal, and presentation skills.
• Proficiency in social media management and digital tools is a plus.
• Ability to work both independently and as part of a team.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Check how your CV aligns with this job

• Develop and implement a comprehensive social media strategy to increase engagement and brand awareness effectively.
• Manage the company’s presence on key social media platforms (Facebook, LinkedIn, Instagram, Twitter, TikTok, etc.), ensuring a consistent and impactful brand voice.
• Create compelling, high-quality content, including posts, blogs, videos, and stories, tailored to each platform to maximize engagement and reach.
• Develop Sales Strategies: Assist in formulating and executing strategies to achieve the company’s goals and reach targets.
• Lead Generation: Design and execute targeted digital campaigns to promote specific products and services, attract new followers, drive traffic, and generate leads. Actively identify and approach potential customers, both existing and new, to generate leads and close sales.
• Client Relationships: Build and maintain strong relationships with clients and support the preparation of sales presentations.
• Campaign Implementation: Help execute marketing campaigns to promote products and services.
• Promotional Activities: Support the organization of webinars and events.
• Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns.
• Cross-Department Coordination: Work closely with other teams to align sales and marketing efforts.
• Market Updates: Provide regular updates on sales activities and market trends.
• Customer Service: Provide excellent customer service to clients by addressing inquiries and ensuring customer satisfaction.

• Proficiency in social media management and digital tools is a plus.
• Ability to work both independently and as part of a team.
• Strong communication, interpersonal, and presentation skills.

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3 years of experience in sales and marketing, preferably in the transport/autos industry.
• Good understanding of IT.