Background information about the job or company

Peach Cars KE is an e-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our customers. At Peach, we believe cars are more than their component parts - t...

Responsibilities or duties

The Sales Associate-Buyer Facing role at Peach drives car sales by understanding customer needs and offering expert guidance. Success in this role requires strong negotiation, customer relationship building, collaboration skills, and knowledge of the car industry. The individual will focus on ensuring customer satisfaction and accurate data management using available tools while meeting and exceeding sales targets. As a customer-facing position, the role necessitates the ability to build multi-level trust and maintain transparency at all customer touchpoints. If this sounds like you, we are super excited to hear from you!

Key Responsibilities

Specifically, the Sales Associate-Buyer Facing at Peach can expect to undertake the following elements:

• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
• Build and maintain strong relationships with customers throughout their journey, including resolving complaints and providing proactive communication.
• Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;
• Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.
• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals, i.e., sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Qualifications or requirements

Must-Have Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
• At least 3 years of experience in car sales.
• Experience using CRM systems and sales tools to manage leads and customer interactions
• Strong customer relationship management skills, including handling inquiries and complaints
• Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion
• Strong negotiation skills with a track record of meeting or exceeding targets
• Excellent verbal and written communication skills
• Ability to work collaboratively with cross-functional teams.

Nice-to-Have Qualifications

• Background in retail, telesales, or high-volume customer-facing roles
• Exposure to multiple sales channels (online, in-person, outbound sales)

Other Job Details

Competencies

• Ability to build trust and deliver a seamless customer experience
• Clear, confident, and persuasive communication
• Ability to close deals and manage pricing discussions effectively
• Strong drive to achieve targets and follow through on commitments

Attitudes & Behaviors

• Embrace and exemplify Peach Cars’ core values of Challenge, Respect, and Ownership
• Communicates processes, timelines, and expectations clearly to customers
• Takes ownership of customer interactions and follows through to resolution
• Handles objections and challenges with a calm, solutions-oriented approach
• Maintains professionalism in high-pressure or complex situations
• Demonstrates curiosity and a willingness to continuously learn
• Proactively follows up and identifies opportunities to drive sales

• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
• Build and maintain strong relationships with customers throughout their journey, including resolving complaints and providing proactive communication.
• Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;
• Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.
• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals, i.e., sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

• Strong customer relationship management skills, including handling inquiries and complaints
• Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion
• Strong negotiation skills with a track record of meeting or exceeding targets
• Excellent verbal and written communication skills
• Ability to work collaboratively with cross-functional teams.
• Ability to build trust and deliver a seamless customer experience
• Clear, confident, and persuasive communication
• Ability to close deals and manage pricing discussions effectively
• Strong drive to achieve targets and follow through on commitments
• Demonstrates curiosity and a willingness to continuously learn
• Proactively follows up and identifies opportunities to drive sales

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
• At least 3 years of experience in car sales.
• Experience using CRM systems and sales tools to manage leads and customer interactions
• Background in retail, telesales, or high-volume customer-facing roles
• Exposure to multiple sales channels (online, in-person, outbound sales)