Staffing Solutions Network is a leading recruitment and HR management firm based in Kenya, committed to connecting businesses with exceptional talent across diverse industries. Established with a mission to bridge the gap between employers and skilled professionals, we bring unparalleled industry expertise, a client-centered approach, and a deep understanding of the Kenyan labor market.

Our client in the FMCG sector is seeking a highly driven and experienced Sales Executive (Wholesale Cereals) with strong hands-on field sales experience within Kenya’s food and cereals distribution market. This is a performance-based role requiring strong territory management, distributor relationship building, data-driven tracking, and consistent achievement of aggressive monthly sales targets.

The ideal candidate must demonstrate proven success selling directly to food distributors, supermarket chains, and HoReCa accounts.

Responsibilities or duties

• Drive wholesale cereals sales within assigned Nairobi and surrounding territories.
• Achieve and exceed a minimum monthly sales target of Ksh. 1,000,000.
• Identify, onboard, and grow new wholesale accounts and distribution partners.
• Build and maintain strong relationships with: Food distributors, Supermarket procurement teams and Hotel, Restaurant & Catering (HoReCa) buyers.
• Expand product visibility and market penetration.
• Monitor competitor activities, pricing trends, and market dynamics.
• Manage and grow assigned territory independently.
• Maintain accurate CRM records and mobile sales reporting.
• Prepare and submit weekly and monthly performance reports.
• Work closely with operations and supply chain teams to ensure timely order fulfillment.
• Track pipeline performance and implement corrective strategies where necessary.

Qualifications or requirements

• Bachelor’s Degree in: Business Administration, Marketing, Sales & Distribution, Agribusiness and Food Science.
• Professional certifications in Sales or Supply Chain Management are acceptable.
• Computer literacy and CRM system usage is mandatory.
• Valid driving license or reliable mobility is an added advantage.

Experience needed

• Minimum 5 years’ hands-on field sales experience in FMCG / Food Products (Mandatory).
• Experience managing wholesale cereals accounts is highly preferred.
• Direct selling experience to: Food distributors, Supermarket chains and HoReCa accounts.
• Demonstrated experience in: Growing territory sales, independently managing sales pipelines and consistently meeting or exceeding monthly targets.
• Strong understanding of Kenya’s cereals and wholesale food distribution network.

• Drive wholesale cereals sales within assigned Nairobi and surrounding territories.
• Achieve and exceed a minimum monthly sales target of Ksh. 1,000,000.
• Identify, onboard, and grow new wholesale accounts and distribution partners.
• Build and maintain strong relationships with: Food distributors, Supermarket procurement teams and Hotel, Restaurant & Catering (HoReCa) buyers.
• Expand product visibility and market penetration.
• Monitor competitor activities, pricing trends, and market dynamics.
• Manage and grow assigned territory independently.
• Maintain accurate CRM records and mobile sales reporting.
• Prepare and submit weekly and monthly performance reports.
• Work closely with operations and supply chain teams to ensure timely order fulfillment.
• Track pipeline performance and implement corrective strategies where necessary.

• Strong hands-on field sales experience
• Territory management
• Distributor relationship building
• Data-driven tracking
• Consistent achievement of aggressive monthly sales targets
• Direct selling to food distributors, supermarket chains, and HoReCa accounts
• CRM system usage
• Computer literacy
• Valid driving license or reliable mobility (added advantage)

• Bachelor’s Degree in: Business Administration, Marketing, Sales & Distribution, Agribusiness and Food Science.
• Professional certifications in Sales or Supply Chain Management are acceptable.
• Minimum 5 years’ hands-on field sales experience in FMCG / Food Products (Mandatory).
• Experience managing wholesale cereals accounts is highly preferred.
• Direct selling experience to: Food distributors, Supermarket chains and HoReCa accounts.
• Demonstrated experience in: Growing territory sales, independently managing sales pipelines and consistently meeting or exceeding monthly targets.
• Strong understanding of Kenya’s cereals and wholesale food distribution network.
• Computer literacy and CRM system usage is mandatory.
• Valid driving license or reliable mobility is an added advantage.