Background information about the job or company

Wafi Investment is a leading, prestigious, innovative, and rapidly growing real estate company based in Nairobi, Kenya. They are committed to delivering bespoke property solutions that align with their clients’ financial goals and aspirations—whether in residential, commercial, or mixed-use developments. They are looking to hire a results-driven, strategic, and highly motivated Sales Executive to lead its sales function. The ideal candidate will have deep knowledge of the Nairobi real estate market, proven experience in off-plan property sales, and a strong network across brokers, developers, banks, corporate clients, investors, and the diaspora. This role demands a proactive leader capable of driving business growth, managing high-performing sales teams, and positioning the company as the premier choice for luxury property buyers and investors.

Responsibilities or duties

• Develop and execute strategic sales plans to achieve revenue targets, expand market share, and strengthen Investments’ brand positioning.
• Lead, mentor, and manage the in-house sales team, fostering a culture of accountability, excellence, and high performance.
• Identify, recruit, onboard, and manage external brokers and agents to maximize reach, productivity, and sales opportunities.
• Build and maintain strong, long-term relationships with high-value clients, corporate partners, investors, brokers, and the diaspora community.
• Drive new business development through strategic networking, referrals, and partnerships.
• Monitor market trends, competitor activity, and client feedback to optimize sales strategies and product positioning.
• Conduct sales forecasting, pipeline management, and performance reporting to senior management.
• Collaborate with marketing, operations, and development teams to implement effective campaigns and property promotion strategies.
• Lead client presentations, property viewings, and negotiation processes while ensuring alignment with premium brand standards.
• Design and implement incentive programs for brokers and sales staff to enhance motivation and productivity.
• Optimize CRM strategies and sales processes to improve lead management, conversion rates, and operational efficiency.
• Represent the company at industry events, exhibitions, and corporate forums to enhance brand visibility and credibility.
• Resolve escalated client issues promptly, ensuring high-quality service delivery.
• Identify opportunities for cross-selling and up-selling across property portfolio.
• Stay informed on regulatory, market, and economic developments affecting real estate sales and advise management on strategic responses.

Qualifications or requirements

• Bachelor’s degree/diploma in Business, Marketing, Real Estate, or related field
• Proficiency in property sales, off-plan projects, broker management, and client relationship building is required.
• Somali-speaking candidates are encouraged to apply

Experience needed

• 7–10 years in real estate sales, with strong experience in off-plan projects.

Any other provided details

• Established relationships with local brokers, developers, banks, corporate clients, investors, and diaspora clients.
• In-depth understanding of Nairobi’s real estate market.
• Demonstrated success in consistently achieving and exceeding ambitious sales targets.
• Exceptional ability to manage and motivate teams and broker networks.
• Highly proactive, results-oriented, and business-savvy.
• Excellent interpersonal, negotiation, and presentation skills.
• MBA or advanced qualifications will be an added advantage.

• Develop and execute strategic sales plans to achieve revenue targets, expand market share, and strengthen Investments’ brand positioning.
• Lead, mentor, and manage the in-house sales team, fostering a culture of accountability, excellence, and high performance.
• Identify, recruit, onboard, and manage external brokers and agents to maximize reach, productivity, and sales opportunities.
• Build and maintain strong, long-term relationships with high-value clients, corporate partners, investors, brokers, and the diaspora community.
• Drive new business development through strategic networking, referrals, and partnerships.
• Monitor market trends, competitor activity, and client feedback to optimize sales strategies and product positioning.
• Conduct sales forecasting, pipeline management, and performance reporting to senior management.
• Collaborate with marketing, operations, and development teams to implement effective campaigns and property promotion strategies.
• Lead client presentations, property viewings, and negotiation processes while ensuring alignment with premium brand standards.
• Design and implement incentive programs for brokers and sales staff to enhance motivation and productivity.
• Optimize CRM strategies and sales processes to improve lead management, conversion rates, and operational efficiency.
• Represent the company at industry events, exhibitions, and corporate forums to enhance brand visibility and credibility.
• Resolve escalated client issues promptly, ensuring high-quality service delivery.
• Identify opportunities for cross-selling and up-selling across property portfolio.
• Stay informed on regulatory, market, and economic developments affecting real estate sales and advise management on strategic responses.

• Proficiency in property sales
• Off-plan projects
• Broker management
• Client relationship building
• In-depth understanding of Nairobi’s real estate market
• Leadership Skills
• Commercial Acumen
• Excellent interpersonal, negotiation, and presentation skills

• Bachelor’s degree/diploma in Business, Marketing, Real Estate, or related field
• 7–10 years in real estate sales, with strong experience in off-plan projects.
• Established relationships with local brokers, developers, banks, corporate clients, investors, and diaspora clients.
• MBA or advanced qualifications will be an added advantage.