Greenforest Foods Ltd is a premier natural foods and ingredients processor that supplies retail outlets and institutional clients in Kenya and the greater East African Community.

Job Summary

We are seeking a dynamic and experienced Sales Lead to drive our sales efforts in the East African market. The ideal candidate will have a strong background in FMCG sales and a proven ability to lead a sales team to achieve targets.

Key Responsibilities

• Develop and implement effective sales strategies to increase market share.
• Manage and motivate the sales team to achieve individual and team sales targets.
• Build and maintain strong relationships with key clients and stakeholders.
• Analyze sales data and market trends to identify new opportunities.
• Spend significant time in the field to understand customer needs and market dynamics.

Qualifications and Experience

• At least 7 years of FMCG sales experience.
• Minimum of 3 years in a Sales Lead or equivalent senior management role.
• Proven track record across both General Trade and Modern Trade in Kenya.
• Strong commercial, analytical, and team leadership skills.

• Develop and implement effective sales strategies to increase market share.
• Manage and motivate the sales team to achieve individual and team sales targets.
• Build and maintain strong relationships with key clients and stakeholders.
• Analyze sales data and market trends to identify new opportunities.
• Spend significant time in the field to understand customer needs and market dynamics.

• FMCG sales experience
• Sales Lead or equivalent senior management role
• General Trade and Modern Trade experience in Kenya
• Commercial skills
• Analytical skills
• Team leadership skills

• BA/BSc/HND
• At least 7 years of FMCG sales experience
• 3 years in a Sales Lead or equivalent senior management role
• Proven track record across both General Trade and Modern Trade in Kenya
• Strong commercial, analytical and team leadership skills