Background

Our client in FMCG is looking for a sales Manager to drive sales growth within an assigned territory by managing the sales team, expanding distribution, and ensuring consistent product availability and visibility across all outlets.

Key Responsibilities

• Deliver monthly and quarterly sales targets for the assigned territory
• Lead, supervise, and coach sales representatives to achieve daily and weekly targets
• Conduct regular field visits to monitor performance, coverage, and execution
• Ensure full distribution across general trade, modern trade, and wholesale outlets
• Drive product availability, visibility, and merchandising standards in all outlets
• Build and maintain strong relationships with distributors, wholesalers, and key accounts
• Monitor stock movement and coordinate with supply chain to minimize stock-outs
• Track competitor activities, pricing, and promotions in the market
• Plan and execute trade promotions, activations, and market initiatives
• Ensure accurate use of sales systems/apps for order booking and reporting
• Prepare and submit daily, weekly, and monthly performance reports

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 3–5 years’ experience in sales (FMCG experience is an added advantage)

• Deliver monthly and quarterly sales targets for the assigned territory
• Lead, supervise, and coach sales representatives to achieve daily and weekly targets
• Conduct regular field visits to monitor performance, coverage, and execution
• Ensure full distribution across general trade, modern trade, and wholesale outlets
• Drive product availability, visibility, and merchandising standards in all outlets
• Build and maintain strong relationships with distributors, wholesalers, and key accounts
• Monitor stock movement and coordinate with supply chain to minimize stock-outs
• Track competitor activities, pricing, and promotions in the market
• Plan and execute trade promotions, activations, and market initiatives
• Ensure accurate use of sales systems/apps for order booking and reporting
• Prepare and submit daily, weekly, and monthly performance reports

• Sales management
• Team leadership
• Distribution expansion
• Merchandising
• Relationship building
• Stock monitoring
• Competitor analysis
• Trade promotion planning and execution
• Sales reporting

• Bachelor’s degree in Business, Marketing, or related field
• 3–5 years’ experience in sales (FMCG experience is an added advantage)