Frank Management Consult Ltd is an international management consulting agency. We work with major companies, raising their performance, driving their strategies and enhancing their productivity.

Sales & Marketing Executive

Job Type

Full Time

Qualification

BA/BSc/HND , Diploma

Experience

2 - 3 years

Location

Nairobi

Job Field

Sales and Business Development

Key Responsibilities

Sales & Revenue Growth: Develop and execute sales strategies to hit occupancy, ADR, and revenue targets. Identify, pitch, and secure corporate accounts, group bookings, micro-weddings, and private events.

Social Media & Content Creation: Own our presence on Instagram, Facebook, and TikTok. Film, edit, and publish high-quality visual content (Reels, TikToks, photography) that tells our story and highlights our rooms, restaurant, and guest experience.

Reputation Management: Act as the online voice of the hotel. Monitor and respond promptly to direct messages, social comments, and guest reviews on Google, TripAdvisor, and OTAs.

Digital Campaigns & Ads: Set up, monitor, and optimize targeted paid ad campaigns (Meta Ads, Google Ads) to drive direct website bookings and minimize OTA commissions.

Local Partnerships & PR: Build relationships with local tourism boards, travel influencers, event planners, and corporate partners to drive community engagement and mid-week stays.

Email Marketing: Design and write engaging monthly newsletters and promotional emails to keep our database of past guests excited to return.

Reporting: Track, analyze, and present monthly marketing metrics, ROAS, and sales pipeline performance to management.

Desired Qualifications

Degree/ Diploma in Marketing, Hospitality Management, Communications, or a related field is preferred.

2–3 years of experience in hospitality sales, digital marketing, or luxury brand management.

Digital Savvy: Strong proficiency with social media platforms (Instagram, TikTok) and standard video/photo editing tools (e.g., Canva, CapCut).

Communication: Exceptional written and verbal communication skills with an eye for aesthetics and a tone that matches a boutique brand.

Analytical Mindset: Basic knowledge of Google Analytics, Meta Ads Manager, and tracking direct booking conversions.

• Develop and execute sales strategies to hit occupancy, ADR, and revenue targets.
• Identify, pitch, and secure corporate accounts, group bookings, micro-weddings, and private events.
• Own our presence on Instagram, Facebook, and TikTok.
• Film, edit, and publish high-quality visual content (Reels, TikToks, photography) that tells our story and highlights our rooms, restaurant, and guest experience.
• Act as the online voice of the hotel.
• Monitor and respond promptly to direct messages, social comments, and guest reviews on Google, TripAdvisor, and OTAs.
• Set up, monitor, and optimize targeted paid ad campaigns (Meta Ads, Google Ads) to drive direct website bookings and minimize OTA commissions.
• Build relationships with local tourism boards, travel influencers, event planners, and corporate partners to drive community engagement and mid-week stays.
• Design and write engaging monthly newsletters and promotional emails to keep our database of past guests excited to return.
• Track, analyze, and present monthly marketing metrics, ROAS, and sales pipeline performance to management.

• Strong proficiency with social media platforms (Instagram, TikTok)
• Standard video/photo editing tools (e.g., Canva, CapCut)
• Exceptional written and verbal communication skills
• Eye for aesthetics
• Basic knowledge of Google Analytics
• Basic knowledge of Meta Ads Manager
• Basic knowledge of tracking direct booking conversions

• Degree/ Diploma in Marketing, Hospitality Management, Communications, or a related field is preferred.
• 2–3 years of experience in hospitality sales, digital marketing, or luxury brand management.