Sales & Marketing Manager
2026-02-03T15:40:49+00:00
corporate staffing Services
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https://corporatestaffing.co.ke/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Sales & Retail, Advertising & Marketing, Business Operations
2026-02-15T17:00:00+00:00
8
Sales & Marketing Manager
Our client is a community-focused microfinance institution committed to expanding access to affordable financial solutions for individuals, small businesses, and grassroots entrepreneurs. The organization plays a key role in advancing financial inclusion by offering customer-centric credit products, supporting income generation, and promoting sustainable economic empowerment within local communities. Its operations are guided by ethical lending practices, relationship-driven growth, and responsible portfolio expansion.
The Sales and Marketing Manager will be responsible for developing and executing sales and marketing strategies to drive business growth and achieve institutional targets. This role involves leading a sales team, increasing brand visibility, and managing client relationships within the community to grow the microfinance’s loan portfolio.
Key Responsibilities:
Sales and business development
- Develop and implement strategic sales plans to meet and exceed business growth targets.
- Lead, coach, and mentor the sales team to ensure high performance and achievement of targets.
- Drive customer acquisition through field visits, referrals, community partnerships, and other outreach initiatives.
- Ensure the sales team is equipped with the necessary product knowledge and selling skills.
- Identify new market segments and business opportunities to expand the institution’s client base.
Marketing and brand management
- Develop and implement marketing strategies and campaigns to build brand awareness and equity.
- Conduct market research and competitor analysis to identify industry trends, customer needs, and pricing strategies.
- Manage the institution’s marketing channels, including social media, local activations, and events.
- Monitor and analyze campaign performance and market data to inform future marketing decisions.
Customer relationship management
- Ensure a high level of customer satisfaction and experience by overseeing all client interactions.
- Develop and implement strategies for customer retention and relationship management.
- Manage customer feedback, inquiries, and complaints in a professional and timely manner.
Performance and reporting
- Monitor the sales pipeline and team performance, taking necessary action to hit sales and profit goals.
- Prepare regular reports on sales performance, market activities, and client acquisition for management review.
- Manage the marketing and sales budgets effectively.
Product development and promotion
- Provide market and customer feedback to the business development team to inform the creation of new products and services.
- Effectively promote and communicate new products to both the sales team and the target market.
Required Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3–5 years of proven experience in sales and marketing within the microfinance or credit industry.
- Valid and active Certificate of Good Conduct (mandatory)
- Demonstrated experience leading and motivating a sales team.
- Strong understanding of microfinance products, credit risk, and financial regulations.
- Proven track record of meeting or exceeding sales and revenue targets.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and organizational skills.
- Proficiency with Microsoft Office and customer relationship management (CRM) systems.
- High level of integrity and a results-driven mindset.
Sales and business development
Develop and implement strategic sales plans to meet and exceed business growth targets.
Lead, coach, and mentor the sales team to ensure high performance and achievement of targets.
Drive customer acquisition through field visits, referrals, community partnerships, and other outreach initiatives.
Ensure the sales team is equipped with the necessary product knowledge and selling skills.
Identify new market segments and business opportunities to expand the institution’s client base.
Marketing and brand management
Develop and implement marketing strategies and campaigns to build brand awareness and equity.
Conduct market research and competitor analysis to identify industry trends, customer needs, and pricing strategies.
Manage the institution’s marketing channels, including social media, local activations, and events.
Monitor and analyze campaign performance and market data to inform future marketing decisions.
Customer relationship management
Ensure a high level of customer satisfaction and experience by overseeing all client interactions.
Develop and implement strategies for customer retention and relationship management.
Manage customer feedback, inquiries, and complaints in a professional and timely manner.
Performance and reporting
Monitor the sales pipeline and team performance, taking necessary action to hit sales and profit goals.
Prepare regular reports on sales performance, market activities, and client acquisition for management review.
Manage the marketing and sales budgets effectively.
Product development and promotion
Provide market and customer feedback to the business development team to inform the creation of new products and services.
Effectively promote and communicate new products to both the sales team and the target market.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3–5 years of proven experience in sales and marketing within the microfinance or credit industry.
Valid and active Certificate of Good Conduct (mandatory)
Demonstrated experience leading and motivating a sales team.
Strong understanding of microfinance products, credit risk, and financial regulations.
Proven track record of meeting or exceeding sales and revenue targets.
Excellent communication, negotiation, and presentation skills.
Strong analytical and organizational skills.
Proficiency with Microsoft Office and customer relationship management (CRM) systems.
High level of integrity and a results-driven mindset.
JOB-69821701df13e
Vacancy title:
Sales & Marketing Manager
[Type: FULL_TIME, Industry: Consulting, Category: Sales & Retail, Advertising & Marketing, Business Operations]
Jobs at:
corporate staffing Services
Deadline of this Job:
Sunday, February 15 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Tuesday, February 3 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Sales & Marketing Manager
Our client is a community-focused microfinance institution committed to expanding access to affordable financial solutions for individuals, small businesses, and grassroots entrepreneurs. The organization plays a key role in advancing financial inclusion by offering customer-centric credit products, supporting income generation, and promoting sustainable economic empowerment within local communities. Its operations are guided by ethical lending practices, relationship-driven growth, and responsible portfolio expansion.
The Sales and Marketing Manager will be responsible for developing and executing sales and marketing strategies to drive business growth and achieve institutional targets. This role involves leading a sales team, increasing brand visibility, and managing client relationships within the community to grow the microfinance’s loan portfolio.
Key Responsibilities:
Sales and business development
- Develop and implement strategic sales plans to meet and exceed business growth targets.
- Lead, coach, and mentor the sales team to ensure high performance and achievement of targets.
- Drive customer acquisition through field visits, referrals, community partnerships, and other outreach initiatives.
- Ensure the sales team is equipped with the necessary product knowledge and selling skills.
- Identify new market segments and business opportunities to expand the institution’s client base.
Marketing and brand management
- Develop and implement marketing strategies and campaigns to build brand awareness and equity.
- Conduct market research and competitor analysis to identify industry trends, customer needs, and pricing strategies.
- Manage the institution’s marketing channels, including social media, local activations, and events.
- Monitor and analyze campaign performance and market data to inform future marketing decisions.
Customer relationship management
- Ensure a high level of customer satisfaction and experience by overseeing all client interactions.
- Develop and implement strategies for customer retention and relationship management.
- Manage customer feedback, inquiries, and complaints in a professional and timely manner.
Performance and reporting
- Monitor the sales pipeline and team performance, taking necessary action to hit sales and profit goals.
- Prepare regular reports on sales performance, market activities, and client acquisition for management review.
- Manage the marketing and sales budgets effectively.
Product development and promotion
- Provide market and customer feedback to the business development team to inform the creation of new products and services.
- Effectively promote and communicate new products to both the sales team and the target market.
Required Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3–5 years of proven experience in sales and marketing within the microfinance or credit industry.
- Valid and active Certificate of Good Conduct (mandatory)
- Demonstrated experience leading and motivating a sales team.
- Strong understanding of microfinance products, credit risk, and financial regulations.
- Proven track record of meeting or exceeding sales and revenue targets.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and organizational skills.
- Proficiency with Microsoft Office and customer relationship management (CRM) systems.
- High level of integrity and a results-driven mindset.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
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