Job Summary:

Finagra is hiring a Sales & Marketing Manager to own the market intelligence behind Finagra's cropping decisions. You will manage regional produce prices, demand analysis, and the full sales and marketing process from market signal to off-take. We are looking for strong market research and analytical experience, ideally in agriculture, commodities, or FMCG, with a solid grasp of markets, pricing, and demand. The role starts hands-on and grows into building the commercial team, feeding directly into the Agronomy team's crop-selection criteria.

Key Responsibilities:

• Design and run a repeatable sales and marketing process, from market intelligence through to off-take.
• Bring tech and analytical discipline to commercial decisions that today rely too much on intuition.
• Strengthen off-take and buyer relationships in coordination with Growth & Partnerships, without duplicating them.
• Grow, over time, into the leader who builds and manages Finagra's commercial / market-intelligence team.

Market Intelligence & Analytics

• Conduct structured market research across Finagra's target regions and crops.
• Track live agricultural produce prices per region (e.g., KilimoStat-style data feeds, including paid data sources where justified), pulled in via web / API.
• Analyse prices and price fluctuations to understand market dynamics, seasonality, and trends.
• Analyse the volumes the market can absorb, and identify market gaps and niches.
• Feed market insights directly into the Agronomy team's crop-selection criteria.

Team Building & Leadership

• Over time, help shape, recruit, and build a small commercial / market-intelligence team, and grow into managing it.
• Work effectively across functions and with the Global Team.

What “Great” Looks Like:

• Finagra has a live, trusted view of regional produce prices and market trends feeding every cropping decision.
• Crop selection starts from confirmed demand we plant what has a market, not what we hope has one.
• There is a documented, repeatable sales & marketing process from market signal to off-take.
• A current off-taker list and a clear read on demand volumes, gaps, and niches per target crop exist and are used.
• Commercial decisions are evidence-based and defensible, not intuition-led.
• The function and, in time, a capable commercial team are built under this person as Finagra scales.

Required Skills & Experience:

• Tech-savvy and data-driven  strong with numbers, spreadsheets, dashboards, and data feeds / APIs; decisions grounded in evidence.
• Demonstrated market research and analytical ability, ideally in agriculture, commodities, or FMCG.
• Commercial / sales & marketing experience with a strong grasp of markets, pricing, and demand.
• Managerial capability able to lead, and to help recruit and build a team with the maturity to work collaboratively alongside existing colleagues.
• Strong communication and cross-functional stakeholder management.
• Self-starter able to design a process from scratch and bring structure to ambiguity.
• Relevant degree (business, economics, agriculture, agribusiness, data/analytics, or similar).

Why Join Finagra?

We're looking for people who want to work on real problems  in the field, in the data, and in the communities we serve. You'll have the opportunity to shape commercial strategy, build a team, and make a tangible impact on agricultural decision-making in Kenya.

Important Notes:

• Only shortlisted candidates will be contacted.
• Canvassing will lead to automatic disqualification.
• Finagra is an equal opportunity employer.

• Design and run a repeatable sales and marketing process, from market intelligence through to off-take.
• Bring tech and analytical discipline to commercial decisions that today rely too much on intuition.
• Strengthen off-take and buyer relationships in coordination with Growth & Partnerships, without duplicating them.
• Grow, over time, into the leader who builds and manages Finagra's commercial / market-intelligence team.
• Conduct structured market research across Finagra's target regions and crops.
• Track live agricultural produce prices per region (e.g., KilimoStat-style data feeds, including paid data sources where justified), pulled in via web / API.
• Analyse prices and price fluctuations to understand market dynamics, seasonality, and trends.
• Analyse the volumes the market can absorb, and identify market gaps and niches.
• Feed market insights directly into the Agronomy team's crop-selection criteria.
• Over time, help shape, recruit, and build a small commercial / market-intelligence team, and grow into managing it.
• Work effectively across functions and with the Global Team.

• Tech-savvy and data-driven
• Market research and analytical ability
• Commercial / sales & marketing experience
• Managerial capability
• Strong communication and cross-functional stakeholder management
• Self-starter

• Relevant degree (business, economics, agriculture, agribusiness, data/analytics, or similar).