Sales & Marketing Officer

Description

Our client, a medium-sized regulated Sacco based in Nairobi, is seeking to hire a Sales & Marketing Officer. Reporting to the Business Development & Marketing Manager, the role will support the Sacco’s growth by driving member recruitment, enhancing member engagement, promoting products, and supporting marketing initiatives. The role combines both sales and marketing responsibilities, with a strong focus on member acquisition, retention, and education. The officer will also support brand awareness and contribute to revenue growth through deposit mobilization and loan uptake.
Key Responsibilities
• Recruit new members in line with monthly acquisition targets.
• Drive deposit growth from new and existing members.
• Mobilise loan sales and promote uptake of available credit products.
• Reactivate dormant member accounts through proactive engagement and follow-up.
• Conduct corporate visits, outreach sessions, and member engagement forums.
• Support planning and execution of Sacco events, member education days, product launches, and exhibitions.
• Support brand awareness initiatives to strengthen the Sacco’s market presence.
• Assist in creating and disseminating marketing content, including digital and print materials.
• Conduct market research and member satisfaction surveys to inform product and service improvements.
• Facilitate continuous member education programs on Sacco products, policies, and benefits.
• Provide excellent customer service through timely communication, support, query resolution, and member follow-up.
• Maintain positive relationships with existing members and stakeholders.
• Provide administrative support to marketing activities, including documentation, reporting, and database updates.
• Prepare periodic performance reports, competitor insights, and campaign evaluations.
• Uphold the Sacco’s regulations, SASRA guidelines, and the Cooperative Societies Act.

Key Professional Experience and Educational Background Required
• Bachelor’s degree in marketing or related field.
• At least 2 years of experience in a similar role (financial services experience is an added advantage).

Key Skills and Competencies
• Proficient in MS Office (Word, Excel, PowerPoint).
• Strong command of spoken English and good presentation skills.
• Ability to generate simple marketing content and materials.
• Self-motivated, proactive, and results-driven.
• Strong communication, persuasion, and interpersonal skills.
• A team player with the ability to work independently with minimal supervision.
• A self-starter and go-getter with a positive attitude.
• High integrity and professionalism.
• Customer-centric mindset.
• Adaptability and willingness to travel for field assignments.
• Ability to work in a fast-paced and target-driven environment.

Skills

Communication

• Recruit new members in line with monthly acquisition targets.
• Drive deposit growth from new and existing members.
• Mobilise loan sales and promote uptake of available credit products.
• Reactivate dormant member accounts through proactive engagement and follow-up.
• Conduct corporate visits, outreach sessions, and member engagement forums.
• Support planning and execution of Sacco events, member education days, product launches, and exhibitions.
• Support brand awareness initiatives to strengthen the Sacco’s market presence.
• Assist in creating and disseminating marketing content, including digital and print materials.
• Conduct market research and member satisfaction surveys to inform product and service improvements.
• Facilitate continuous member education programs on Sacco products, policies, and benefits.
• Provide excellent customer service through timely communication, support, query resolution, and member follow-up.
• Maintain positive relationships with existing members and stakeholders.
• Provide administrative support to marketing activities, including documentation, reporting, and database updates.
• Prepare periodic performance reports, competitor insights, and campaign evaluations.
• Uphold the Sacco’s regulations, SASRA guidelines, and the Cooperative Societies Act.

• Proficient in MS Office (Word, Excel, PowerPoint).
• Strong command of spoken English and good presentation skills.
• Ability to generate simple marketing content and materials.
• Self-motivated, proactive, and results-driven.
• Strong communication, persuasion, and interpersonal skills.
• A team player with the ability to work independently with minimal supervision.
• A self-starter and go-getter with a positive attitude.
• High integrity and professionalism.
• Customer-centric mindset.
• Adaptability and willingness to travel for field assignments.
• Ability to work in a fast-paced and target-driven environment.

• Bachelor’s degree in marketing or related field.
• At least 2 years of experience in a similar role (financial services experience is an added advantage).