About the Role

We are seeking a dynamic and results-driven Sales & Marketing Officer to lead our multi-branch retail network. The role is responsible for driving revenue growth, leading sales teams, ensuring operational excellence across all outlets, and strengthening market presence across Safaricom products and services.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute annual, quarterly, and monthly sales & marketing strategies aligned to revenue targets.
• Drive consistent growth across all product lines and services.
• Set and cascade branch-level and team sales targets aligned to overall business objectives.
• Monitor performance trends and implement corrective actions to close performance gaps

Multi-Branch Network Management

• Oversee performance across all retail branches, ensuring consistency in operations, branding, and service delivery.
• Manage branch performance rankings and drive improvement of underperforming outlets.
• Ensure optimal customer experience standards across all locations.
• Coordinate branch-level execution of promotions, campaigns, and product launches.

Team Leadership & Performance Management

• Lead, mentor, and develop branch managers and team members, field sales teams, and in-market sales teams.
• Conduct structured performance appraisals, coaching sessions, and performance improvement plans.
• Build a high-performance culture driven by accountability, ownership, and results.
• Ensure continuous staff training in sales techniques, product knowledge, and customer engagement.

SOPs, Compliance & Operational Excellence

• Develop, implement, and enforce Standard Operating Procedures (SOPs) across all branches.
• Ensure full compliance with company policies, Safaricom standards, and regulatory requirements.
• Conduct regular audits to ensure operational consistency, merchandising standards, and process adherence.
• Strengthen internal controls across sales, stock handling, and customer service.

Market Expansion & Business Development

• Identify and develop new market opportunities, customer segments, and geographic expansion areas.
• Lead execution of targeted promotions, partnerships, and outreach programs.
• Drive territory penetration strategies for increased market share.
• Build and maintain strong relationships with Safaricom and other strategic partners.

Digital Sales & Innovation

• Lead digital transformation of sales channels including online engagement and digital selling platforms.
• Drive adoption of CRM systems and data-driven selling approaches.
• Support integration of digital marketing campaigns with in-store sales initiatives.

Stock, Demand & Merchandising Management

• Oversee demand forecasting and stock planning across all branches.
• Ensure optimal product availability and minimize stock-outs.
• Maintain high merchandising standards and brand visibility across all retail outlets.

Reporting & Performance Analytics

• Monitor daily, weekly, and monthly sales performance across all branches.
• Provide detailed performance reports with actionable insights for management decision-making.
• Use data analytics to forecast trends and guide strategic decisions.

Requirements

• Bachelor’s degree in Sales & Marketing, Business Management, or a related field (preferred)
• Minimum of 4 years’ experience in senior retail or FMCG sales leadership roles
• Proven experience managing field teams, in-market teams, and multi-branch operations
• Strong background in digital sales and marketing including social media-driven campaigns
• Demonstrated success in driving sales growth and achieving targets
• Excellent leadership, communication, and stakeholder engagement skills
• Strong analytical, forecasting, and reporting capabilities
• Ability to thrive in a fast-paced, target-driven environment

Key Competencies

• Strategic thinking with strong commercial acumen
• Exceptional negotiation and relationship-building skills
• Customer-focused mindset with a passion for service excellence
• Strong leadership and team development capabilities
• Digital-first mindset with ability to drive online performance
• Self-driven, results-oriented, and innovative

• Develop and execute annual, quarterly, and monthly sales & marketing strategies aligned to revenue targets.
• Drive consistent growth across all product lines and services.
• Set and cascade branch-level and team sales targets aligned to overall business objectives.
• Monitor performance trends and implement corrective actions to close performance gaps
• Oversee performance across all retail branches, ensuring consistency in operations, branding, and service delivery.
• Manage branch performance rankings and drive improvement of underperforming outlets.
• Ensure optimal customer experience standards across all locations.
• Coordinate branch-level execution of promotions, campaigns, and product launches.
• Lead, mentor, and develop branch managers and team members, field sales teams, and in-market sales teams.
• Conduct structured performance appraisals, coaching sessions, and performance improvement plans.
• Build a high-performance culture driven by accountability, ownership, and results.
• Ensure continuous staff training in sales techniques, product knowledge, and customer engagement.
• Develop, implement, and enforce Standard Operating Procedures (SOPs) across all branches.
• Ensure full compliance with company policies, Safaricom standards, and regulatory requirements.
• Conduct regular audits to ensure operational consistency, merchandising standards, and process adherence.
• Strengthen internal controls across sales, stock handling, and customer service.
• Identify and develop new market opportunities, customer segments, and geographic expansion areas.
• Lead execution of targeted promotions, partnerships, and outreach programs.
• Drive territory penetration strategies for increased market share.
• Build and maintain strong relationships with Safaricom and other strategic partners.
• Lead digital transformation of sales channels including online engagement and digital selling platforms.
• Drive adoption of CRM systems and data-driven selling approaches.
• Support integration of digital marketing campaigns with in-store sales initiatives.
• Oversee demand forecasting and stock planning across all branches.
• Ensure optimal product availability and minimize stock-outs.
• Maintain high merchandising standards and brand visibility across all retail outlets.
• Monitor daily, weekly, and monthly sales performance across all branches.
• Provide detailed performance reports with actionable insights for management decision-making.
• Use data analytics to forecast trends and guide strategic decisions.

• Sales Strategy Development
• Revenue Growth Management
• Branch Network Management
• Team Leadership
• Performance Management
• SOP Development and Implementation
• Compliance Management
• Market Expansion
• Business Development
• Digital Sales and Marketing
• CRM System Adoption
• Data-Driven Selling
• Demand Forecasting
• Stock Planning
• Merchandising
• Performance Reporting
• Data Analytics
• Strategic Thinking
• Commercial Acumen
• Negotiation Skills
• Relationship Building
• Customer Service Excellence
• Digital Marketing
• Social Media Marketing

• Bachelor’s degree in Sales & Marketing, Business Management, or a related field (preferred)
• Minimum of 4 years’ experience in senior retail or FMCG sales leadership roles
• Proven experience managing field teams, in-market teams, and multi-branch operations
• Strong background in digital sales and marketing including social media-driven campaigns
• Demonstrated success in driving sales growth and achieving targets
• Excellent leadership, communication, and stakeholder engagement skills
• Strong analytical, forecasting, and reporting capabilities
• Ability to thrive in a fast-paced, target-driven environment