Company Overview

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Job Description

To identify new business opportunities, generate sales, build and maintain strong customer relationships, and achieve sales targets by promoting the company&branding, signage,printing, fabrication, and installation services.

Key Responsibilities

• Identify and pursue new sales opportunities through cold calling, networking, referrals,and market research.
• Meet prospective clients to understand their branding and signage requirements.
• Prepare and present quotations, proposals, and sales presentations.
• Negotiate prices, contract terms, and project timelines within company guidelines.
• Achieve monthly, quarterly, and annual sales targets.
• Build and maintain long-term relationships with existing clients to encourage repeat business.
• Coordinate with the design, production, and installation teams to ensure projects are delivered according to client requirements.
• Follow up on quotations and convert leads into confirmed sales.
• Maintain accurate records of customer interactions, sales activities, and pipeline opportunities.
• Prepare weekly and monthly sales reports for management.
• Attend client meetings, exhibitions, trade shows, and networking events to promote company services.
• Monitor competitors, market trends, and customer needs.
• Handle customer complaints professionally and ensure timely resolution.
• Ensure customer satisfaction throughout the sales and project delivery process.
• Assist in debt collection by following up on outstanding customer payments when required.
• Promote the company full range of products and services, including: Indoor and outdoor signage, Vehicle branding, Wall graphics, Office branding, Digital printing, Promotional materials, Fabrication and installation services.

Requirements

Qualifications

• Diploma or Bachelor& Degree in Marketing, Sales, Business Administration, or a related field.
• Professional sales training is an added advantage.

Experience

• At least 2–3 years sales experience, preferably in branding, signage, advertising,printing, or a related industry.
• Proven record of achieving or exceeding sales targets.

• Identify and pursue new sales opportunities through cold calling, networking, referrals,and market research.
• Meet prospective clients to understand their branding and signage requirements.
• Prepare and present quotations, proposals, and sales presentations.
• Negotiate prices, contract terms, and project timelines within company guidelines.
• Achieve monthly, quarterly, and annual sales targets.
• Build and maintain long-term relationships with existing clients to encourage repeat business.
• Coordinate with the design, production, and installation teams to ensure projects are delivered according to client requirements.
• Follow up on quotations and convert leads into confirmed sales.
• Maintain accurate records of customer interactions, sales activities, and pipeline opportunities.
• Prepare weekly and monthly sales reports for management.
• Attend client meetings, exhibitions, trade shows, and networking events to promote company services.
• Monitor competitors, market trends, and customer needs.
• Handle customer complaints professionally and ensure timely resolution.
• Ensure customer satisfaction throughout the sales and project delivery process.
• Assist in debt collection by following up on outstanding customer payments when required.
• Promote the company full range of products and services, including: Indoor and outdoor signage, Vehicle branding, Wall graphics, Office branding, Digital printing, Promotional materials, Fabrication and installation services.

• Diploma or Bachelor& Degree in Marketing, Sales, Business Administration, or a related field.
• Professional sales training is an added advantage.