Job Description

Our client, an established retail and e-commerce business specialising in home appliances, cookware, kitchenware and home essentials, is seeking a commercially driven and experienced Sales Supervisor – Online & Retail to lead its sales operations across physical retail and online channels.

The successful candidate will be responsible for supervising the sales team, driving revenue growth, improving customer experience and ensuring effective coordination between showroom sales and online customer orders. The ideal candidate must have a strong background in retail business management, sales performance monitoring and online sales operations.

Key Responsibilities

• Supervise and coordinate daily sales activities across retail and online channels.
• Lead, coach and motivate the sales team to achieve sales targets.
• Monitor sales performance, conversion rates, revenue and individual staff productivity.
• Oversee walk-in customer service and ensure effective handling of online enquiries and orders.
• Drive sales through WhatsApp, telephone, social media and other digital sales channels.
• Ensure timely follow-up on customer enquiries, quotations, pending orders and abandoned sales opportunities.
• Monitor stock availability and coordinate with inventory and operations teams to support sales fulfilment.
• Ensure accurate order processing, payment confirmation and coordination of deliveries.
• Handle escalated customer complaints and support effective resolution of service issues.
• Analyse sales reports and identify opportunities to improve revenue and customer retention.
• Implement sales strategies, promotional activities and upselling initiatives.
• Ensure compliance with sales procedures, pricing policies and customer service standards.
• Prepare regular sales performance reports and recommend improvements to management.

Qualifications and Experience

• Bachelor's degree in Sales and Marketing, Business Administration, Marketing or a related field.
• At least five (5) years of experience managing a retail business, preferably with supervisory or managerial responsibilities.
• Demonstrated experience leading a sales team and achieving sales targets.
• Practical experience in online sales, e-commerce or digital customer engagement.
• Strong understanding of retail sales processes, inventory coordination and customer service.
• Experience using POS systems, CRM tools, e-commerce platforms or sales reporting systems.
• Excellent communication, negotiation and interpersonal skills.
• Strong analytical, organisational and problem-solving abilities.
• Ability to work under pressure and manage multiple sales channels effectively.

• Supervise and coordinate daily sales activities across retail and online channels.
• Lead, coach and motivate the sales team to achieve sales targets.
• Monitor sales performance, conversion rates, revenue and individual staff productivity.
• Oversee walk-in customer service and ensure effective handling of online enquiries and orders.
• Drive sales through WhatsApp, telephone, social media and other digital sales channels.
• Ensure timely follow-up on customer enquiries, quotations, pending orders and abandoned sales opportunities.
• Monitor stock availability and coordinate with inventory and operations teams to support sales fulfilment.
• Ensure accurate order processing, payment confirmation and coordination of deliveries.
• Handle escalated customer complaints and support effective resolution of service issues.
• Analyse sales reports and identify opportunities to improve revenue and customer retention.
• Implement sales strategies, promotional activities and upselling initiatives.
• Ensure compliance with sales procedures, pricing policies and customer service standards.
• Prepare regular sales performance reports and recommend improvements to management.

• Excellent communication, negotiation and interpersonal skills.
• Strong analytical, organisational and problem-solving abilities.
• Ability to work under pressure and manage multiple sales channels effectively.

• Bachelor's degree in Sales and Marketing, Business Administration, Marketing or a related field.
• At least five (5) years of experience managing a retail business, preferably with supervisory or managerial responsibilities.
• Demonstrated experience leading a sales team and achieving sales targets.
• Practical experience in online sales, e-commerce or digital customer engagement.
• Strong understanding of retail sales processes, inventory coordination and customer service.
• Experience using POS systems, CRM tools, e-commerce platforms or sales reporting systems.