Position Summary

Reporting to the Category Manager – Non-Food, the Sales Team Lead – Non-Food will manage a team of Trade Marketers, monitor in-store activities, ensure compliance with FIFO stock rotation, track sales performance, and oversee promotional activities. This role ensures operational discipline and achievement of sales targets across the territory.

Key Duties & Responsibilities

Territory Sell-Out Execution

• Own and deliver sell-out targets across assigned outlets.
• Monitor stock levels, shelf presence, pricing, and promotional compliance during daily/weekly outlet visits.
• Ensure correct implementation of promotional pricing and POS materials.
• Drive reorders to prevent stock-outs and escalate availability challenges.

In-Store Execution & Compliance

• Enforce FIFO discipline and ensure products are correctly merchandised and priced.
• Verify planogram compliance and address deviations.
• Submit weekly compliance reports, including photographic evidence from outlet visits.

Trade Marketer Management

• Supervise and assign tasks to Trade Marketers, ensuring optimal outlet coverage.
• Provide training on active SKUs, product knowledge, and promotional activities.
• Review daily activity reports and ensure high execution standards.

Customer & Issue Management

• Resolve outlet-level issues related to stock, execution challenges, and promotional compliance.
• Escalate commercial disputes, customer complaints, and operational risks to the Category Manager.

Reporting & Performance Monitoring

Prepare and submit the following reports:

• Weekly Sell-Out Performance Report
• Field Execution & Compliance Report
• Trade Marketer Activity Report
• Promotional Execution Report
• Customer Issues & Escalation Log

Qualifications & Experience

• Diploma or Bachelor’s Degree in Business Administration, Sales, Marketing, or related field.
• Minimum 3–5 years experience in sales, merchandising, or retail operations, preferably within FMCG or non-food categories.
• Experience supervising field teams or Trade Marketers is required.
• Strong exposure to modern trade and retail execution environments.

Key Skills & Competencies

• Strong leadership, team supervision, and coaching abilities.
• In-depth understanding of retail execution, merchandising, and in-store operations.
• Excellent organizational, planning, and time management skills.
• Strong communication and interpersonal skills.
• Problem-solving and proactive decision-making capabilities.
• Ability to work under pressure in a target-driven environment.
• High accountability and discipline in execution.

• Own and deliver sell-out targets across assigned outlets.
• Monitor stock levels, shelf presence, pricing, and promotional compliance during daily/weekly outlet visits.
• Ensure correct implementation of promotional pricing and POS materials.
• Drive reorders to prevent stock-outs and escalate availability challenges.
• Enforce FIFO discipline and ensure products are correctly merchandised and priced.
• Verify planogram compliance and address deviations.
• Submit weekly compliance reports, including photographic evidence from outlet visits.
• Supervise and assign tasks to Trade Marketers, ensuring optimal outlet coverage.
• Provide training on active SKUs, product knowledge, and promotional activities.
• Review daily activity reports and ensure high execution standards.
• Resolve outlet-level issues related to stock, execution challenges, and promotional compliance.
• Escalate commercial disputes, customer complaints, and operational risks to the Category Manager.
• Prepare and submit the following reports: Weekly Sell-Out Performance Report, Field Execution & Compliance Report, Trade Marketer Activity Report, Promotional Execution Report, Customer Issues & Escalation Log.

• Strong leadership, team supervision, and coaching abilities.
• In-depth understanding of retail execution, merchandising, and in-store operations.
• Excellent organizational, planning, and time management skills.
• Strong communication and interpersonal skills.
• Problem-solving and proactive decision-making capabilities.
• Ability to work under pressure in a target-driven environment.
• High accountability and discipline in execution.

• Diploma or Bachelor’s Degree in Business Administration, Sales, Marketing, or related field.
• Minimum 3–5 years experience in sales, merchandising, or retail operations, preferably within FMCG or non-food categories.
• Experience supervising field teams or Trade Marketers is required.
• Strong exposure to modern trade and retail execution environments.