Background

Victory Farms is a tilapia fish farm established in 2015. VF is located on the Kenyan side of Lake Victoria and has distribution capacity throughout Kenya. The Company is rapidly expanding its farm operation, fish processing, and sales & marketing capabilities. By the end of 2017, VF is on track to be the largest aquaculture farm in East Africa. VF is em...

Key Responsibilities

• Drive sales performance across assigned territories and channels.
• Execute commercial strategies with speed, discipline, and accountability.
• Monitor market dynamics, competitor activity, pricing, and customer behavior.
• Lead, coach, and manage sales teams to achieve and exceed targets.
• Collaborate effectively with cross-functional stakeholders to drive aligned commercial execution.
• Use data to forecast demand, track performance, and identify gaps.
• Translate data into clear insights and performance stories for management.
• Identify commercial and operational challenges and recommend solutions.
• Build and maintain strong customer and partner relationships.
• Travel frequently to support expansion, execution, and team performance.

Requirements

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
• 8+ years sales experience in fish industry, agribusiness, or FMCG.
• Proven experience managing and leading sales teams.
• Demonstrated success in achieving sales and growth targets.
• Experience in growing sales in new markets.
• Agile and adaptable to changing business needs.

• Drive sales performance across assigned territories and channels.
• Execute commercial strategies with speed, discipline, and accountability.
• Monitor market dynamics, competitor activity, pricing, and customer behavior.
• Lead, coach, and manage sales teams to achieve and exceed targets.
• Collaborate effectively with cross-functional stakeholders to drive aligned commercial execution.
• Use data to forecast demand, track performance, and identify gaps.
• Translate data into clear insights and performance stories for management.
• Identify commercial and operational challenges and recommend solutions.
• Build and maintain strong customer and partner relationships.
• Travel frequently to support expansion, execution, and team performance.

• Sales performance management
• Commercial strategy execution
• Market analysis
• Team leadership and coaching
• Data analysis and forecasting
• Problem-solving
• Relationship building
• Adaptability

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
• 8+ years sales experience in fish industry, agribusiness, or FMCG.
• Proven experience managing and leading sales teams.
• Demonstrated success in achieving sales and growth targets.
• Experience in growing sales in new markets.
• Agile and adaptable to changing business needs.