Job Summary

The Sales and Marketing Executive is responsible for driving business growth by identifying new sales opportunities, maintaining customer relationships, and implementing marketing strategies to promote products or services. The role involves generating leads, achieving sales targets, conducting market research, and supporting brand awareness initiatives.

Key Responsibilities

Sales Duties

• Identify and develop new business opportunities.
• Generate leads through networking, referrals, cold calling, and digital channels.
• Meet or exceed monthly and annual sales targets.
• Prepare and deliver sales presentations and product demonstrations.
• Negotiate contracts and close sales deals.
• Maintain strong relationships with existing customers.
• Prepare sales reports and forecasts.
• Monitor competitor activities and market trends.

Marketing Duties

• Develop and implement marketing campaigns.
• Manage social media platforms and online marketing activities.
• Assist in creating promotional materials, advertisements, and content.
• Conduct market research to identify customer needs and preferences.
• Coordinate events, exhibitions, and promotional activities.
• Track and analyze campaign performance and customer engagement.
• Support brand-building initiatives and customer retention programs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• Proven experience in sales, marketing, or business development.
• Strong communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office and CRM software.
• Knowledge of digital marketing tools and social media platforms.
• Ability to work independently and as part of a team.

Skills Required

• Sales and negotiation skills
• Customer relationship management
• Market research and analysis
• Digital marketing knowledge
• Time management and organizational skills
• Problem-solving and decision-making abilities
• Excellent interpersonal and communication skills

Key Performance Indicators (KPIs)

• Sales revenue achieved
• Number of new customers acquired
• Lead conversion rate
• Customer retention rate
• Marketing campaign performance
• Brand awareness and engagement metrics

• Identify and develop new business opportunities.
• Generate leads through networking, referrals, cold calling, and digital channels.
• Meet or exceed monthly and annual sales targets.
• Prepare and deliver sales presentations and product demonstrations.
• Negotiate contracts and close sales deals.
• Maintain strong relationships with existing customers.
• Prepare sales reports and forecasts.
• Monitor competitor activities and market trends.
• Develop and implement marketing campaigns.
• Manage social media platforms and online marketing activities.
• Assist in creating promotional materials, advertisements, and content.
• Conduct market research to identify customer needs and preferences.
• Coordinate events, exhibitions, and promotional activities.
• Track and analyze campaign performance and customer engagement.
• Support brand-building initiatives and customer retention programs.

• Sales and negotiation skills
• Customer relationship management
• Market research and analysis
• Digital marketing knowledge
• Time management and organizational skills
• Problem-solving and decision-making abilities
• Excellent interpersonal and communication skills

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• Proven experience in sales, marketing, or business development.
• Strong communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office and CRM software.
• Knowledge of digital marketing tools and social media platforms.
• Ability to work independently and as part of a team.