Background information about the job or company (e.g., role context, company overview)

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Overall Job Purpose

Responsible for marketing the society and all products, educating the customers and projecting the society’s image positively.

Responsibilities or duties

• Aggressive recruitment of existing members into the FOSA and new members into the Society.
• Market all the Sacco products both savings and credit facilities in order to increas patronage
• Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book.
• Aggressively market the loan facilities to the existing and potential members in order to increase the society’s asset book and revenue.
• Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society.
• Aggressively market the Micro credit facilities in order to increase revenue from this business line.
• Training of potential customers who want to form groups and facilitate the formation of these groups.
• Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use.
• Regular review of the society’s products with a view to facilitate their improvements to meet market demands and members needs while ensuring enhanced profitability to the society.
• Enhancing the Society’s visibility by regular email communications to members, updates on the website and social media.
• Initiate and ensure regular advertisements of the society’s products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others.
• Maintain close relationships with the customers in order to ensure customer satisfaction and experience.
• Give periodic reports and circulations on sales and marketing activities
• Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns.
• Organize and facilitate all general meetings of the members.
• Conduct market intelligence to understand emerging customer needs, competitors actions and general market trends in order to recommend proactive strategies to the Society management.

Qualifications or requirements (e.g., education, skills)

• Minimum of Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution. A Degree would be an added advantage
• Proficiency in MS Office suite.

Experience needed

• Minimum of 3 years working experience in a financial services institution.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

• Demonstrate the following skills and competencies: diligence, efficiency, respect, integrity, innovation and co-operation

• Aggressive recruitment of existing members into the FOSA and new members into the Society.
• Market all the Sacco products both savings and credit facilities in order to increas patronage
• Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book.
• Aggressively market the loan facilities to the existing and potential members in order to increase the society’s asset book and revenue.
• Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society.
• Aggressively market the Micro credit facilities in order to increase revenue from this business line.
• Training of potential customers who want to form groups and facilitate the formation of these groups.
• Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use.
• Regular review of the society’s products with a view to facilitate their improvements to meet market demands and members needs while ensuring enhanced profitability to the society.
• Enhancing the Society’s visibility by regular email communications to members, updates on the website and social media.
• Initiate and ensure regular advertisements of the society’s products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others.
• Maintain close relationships with the customers in order to ensure customer satisfaction and experience.
• Give periodic reports and circulations on sales and marketing activities
• Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns.
• Organize and facilitate all general meetings of the members.
• Conduct market intelligence to understand emerging customer needs, competitors actions and general market trends in order to recommend proactive strategies to the Society management.

• Proficiency in MS Office suite.
• diligence
• efficiency
• respect
• integrity
• innovation
• co-operation

• Minimum of Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution. A Degree would be an added advantage
• Minimum of 3 years working experience in a financial services institution.
• Proficiency in MS Office suite.