Background information about the job or company (e.g., role context, company overview)

CPF Consulting is the Training and consultancy arm of the CPF Group. Harnessing experience spanning over 90 years and partnership with renowned Consultants and trainers, CPF Consulting brings practical solutions to the myriad challenges facing organizations and individuals.

Job Purpose:

The position is responsible for building and driving Laser Insurance Brokers’ retail insurance business. The role holder will operationalize the dedicated Retail Distribution Unit, recruit and lead a team of Direct Sales Agents (DSAs), and grow profitable retail revenue in line with the Company’s Strategic Plan. The position serves as the operational architect of the retail distribution strategy, translating strategic intent into a structured, productive and compliant sales channel.

Key Duties and Responsibilities:

Qualifications or requirements (e.g., education, skills)

Academic & Professional Qualifications/Memberships to professional bodies:

• Bachelor’s degree in insurance, Actuarial Science, Business, Marketing, Commerce, Economics or a related field.
• Professional qualification in insurance (Diploma in Insurance, or progress towards ACII / AIIK) is an added advantage.
• Certificate of Proficiency (COP) in insurance, as required to transact insurance business in Kenya.

Experience needed

Experience Required:

• At least five (5) years’ experience in insurance sales and distribution, preferably within retail, agency, microinsurance/mass-market channels or related financial services.
• Demonstrable experience leading or supervising a salesforce or agency team, with a track record of meeting revenue targets.
• Sound understanding of the Kenyan retail insurance market and the applicable regulatory environment.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

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Recruitment consulting services

Business & Corporate Law

Management

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• Develop and implement the Retail distribution strategy, annual sales plans, work plans, and initiatives to achieve business growth, market expansion, and revenue targets.
• Identify, develop, and convert new retail business opportunities by building sales pipelines, expanding the Company's market footprint, and establishing strategic relationships with clients, SACCOs, SMEs, Associations, community groups, and other partners.
• Coordinate and drive retail insurance distribution across the Group branch network by leveraging branches as effective sales channels, supporting branch teams, and ensuring consistent market coverage.
• Market and promote the Company's retail insurance products through targeted sales campaigns, customer acquisition initiatives, Direct Sales Agents (DSAs), branch channels, and other approved distribution platforms.
• Recruit, onboard, train, deploy, supervise, coach, and monitor the performance of Direct Sales Agents (DSAs), ensuring they are appropriately licensed, certified, motivated, and equipped to achieve sales objectives while maintaining ethical market conduct.
• Translate Unit revenue targets into individual and team sales targets, territories, activity plans, and sales pipelines, while monitoring performance, conversion rates, and productivity to achieve and exceed agreed business objectives.
• Drive the sale of the Company's retail product portfolio both directly and through the DSA team, ensuring sustainable growth, increased market penetration, and achievement of revenue targets.
• Build and maintain strong customer relationships to support business acquisition, client retention, cross-selling opportunities, high standards of customer service, fair treatment of customers, and prompt resolution of client queries.
• Conduct market research, competitor analysis, and business intelligence to identify emerging opportunities, market trends, and customer needs, and provide insights to support product development and business growth.
• Ensure all retail sales and distribution activities comply with Insurance Regulatory Authority (IRA) regulations, Company policies, procedures, and established sales and ethical conduct standards.
• Prepare and submit periodic reports on sales performance, production, market intelligence, pipeline status, and key performance indicators, together with recommendations to support management decision-making and continuous improvement.

• Bachelor’s degree in insurance, Actuarial Science, Business, Marketing, Commerce, Economics or a related field.
• Professional qualification in insurance (Diploma in Insurance, or progress towards ACII / AIIK) is an added advantage.
• Certificate of Proficiency (COP) in insurance, as required to transact insurance business in Kenya.