Senior Consumer Insight Officer
2026-08-20T07:08:18+00:00
Kenafric Manufacturing Limited
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_11530/logo/download%20-%202026-05-11T163423.946.png
https://www.kenafricml.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Manufacturing
Advertising & Marketing, Business Operations, Computer & IT, Science & Engineering
2026-08-25T17:00:00+00:00
8
Background
Senior Consumer Insight Officer role at Kenafric Responsible for analysing consumer behaviour, conducting market research, and providing insights to support business and marketing decisions. Requires 3+ years’ experience in consumer insights or market research, relevant qualifications, and strong analytical skills. The role is based in Nairobi with duties performed on-site.
Are you a data enthusiast with a passion for uncovering the “why” behind consumer behaviour?
We are looking for a dynamic and analytical Senior Consumer Insight Officer to join our growing team in Nairobi. If you thrive on transforming complex data into actionable insights that drive strategic business growth, this is the perfect opportunity for you!
Key Responsibilities
Quantitative Survey Planning & Questionnaire Scripting: Design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits.
Sampling Design, Tracking & Field Management: Develop representative sampling frameworks, monitor fieldwork and sample quotas, ensure data quality, and deliver projects on time.
Advanced Data Analysis, Coding & Excel Modelling: Clean, code, weight, analyse, and interpret survey data using Excel, including cross-tabulations, trend analysis, consumer behaviour, and pricing analysis.
Data Visualisation & Reporting: Translate research findings into clear dashboards, visualisations, and actionable insights to support strategic business decision-making.
Qualifications
Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, Actuarial Science, Business Information Technology, or a related quantitative field.
3 to 5 years of hands-on experience in quantitative market research, survey programming, and data processing within an FMCG environment or a top-tier research agency (e.g., Ipsos, Kantar, NielsenIQ).
(Added Advantage): Professional certification in Advanced Excel, Data Science, or specialized training in ODK / KoboToolbox mobile data collection platforms.
Key Skills
Software & Tool Mastery: High proficiency in Microsoft Excel, PowerPoint, and mobile data collection tools.
Quantitative Survey Planning & Questionnaire Scripting: Ability to design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits.
Data Visualisation & Reporting: Ability to turn survey data and cross-tabs into clear charts, dashboards, and concise reports.
Research Methodology: Hands-on experience in quantitative and qualitative research methods, including surveys, sampling, focus groups, and in-depth interviews.
Analytical Thinking: Strong ability to interpret data, identify trends, and generate actionable insights.
Project & Time Management: Ability to manage multiple research projects, meet deadlines, and coordinate tasks effectively.
* Quantitative Survey Planning & Questionnaire Scripting: Design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits. * Sampling Design, Tracking & Field Management: Develop representative sampling frameworks, monitor fieldwork and sample quotas, ensure data quality, and deliver projects on time. * Advanced Data Analysis, Coding & Excel Modelling: Clean, code, weight, analyse, and interpret survey data using Excel, including cross-tabulations, trend analysis, consumer behaviour, and pricing analysis. * Data Visualisation & Reporting: Translate research findings into clear dashboards, visualisations, and actionable insights to support strategic business decision-making.
* High proficiency in Microsoft Excel, PowerPoint, and mobile data collection tools. * Ability to design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits. * Ability to turn survey data and cross-tabs into clear charts, dashboards, and concise reports. * Hands-on experience in quantitative and qualitative research methods, including surveys, sampling, focus groups, and in-depth interviews. * Strong ability to interpret data, identify trends, and generate actionable insights. * Ability to manage multiple research projects, meet deadlines, and coordinate tasks effectively.
* Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, Actuarial Science, Business Information Technology, or a related quantitative field. * 3 to 5 years of hands-on experience in quantitative market research, survey programming, and data processing within an FMCG environment or a top-tier research agency (e.g., Ipsos, Kantar, NielsenIQ). * Professional certification in Advanced Excel, Data Science, or specialized training in ODK / KoboToolbox mobile data collection platforms. (Added Advantage)
JOB-6a86a7e28e273
Vacancy title:
Senior Consumer Insight Officer
[Type: FULL_TIME, Industry: Manufacturing, Category: Advertising & Marketing, Business Operations, Computer & IT, Science & Engineering]
Jobs at:
Kenafric Manufacturing Limited
Deadline of this Job:
Tuesday, August 25 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Thursday, August 20 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Background
Senior Consumer Insight Officer role at Kenafric Responsible for analysing consumer behaviour, conducting market research, and providing insights to support business and marketing decisions. Requires 3+ years’ experience in consumer insights or market research, relevant qualifications, and strong analytical skills. The role is based in Nairobi with duties performed on-site.
Are you a data enthusiast with a passion for uncovering the “why” behind consumer behaviour?
We are looking for a dynamic and analytical Senior Consumer Insight Officer to join our growing team in Nairobi. If you thrive on transforming complex data into actionable insights that drive strategic business growth, this is the perfect opportunity for you!
Key Responsibilities
Quantitative Survey Planning & Questionnaire Scripting: Design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits.
Sampling Design, Tracking & Field Management: Develop representative sampling frameworks, monitor fieldwork and sample quotas, ensure data quality, and deliver projects on time.
Advanced Data Analysis, Coding & Excel Modelling: Clean, code, weight, analyse, and interpret survey data using Excel, including cross-tabulations, trend analysis, consumer behaviour, and pricing analysis.
Data Visualisation & Reporting: Translate research findings into clear dashboards, visualisations, and actionable insights to support strategic business decision-making.
Qualifications
Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, Actuarial Science, Business Information Technology, or a related quantitative field.
3 to 5 years of hands-on experience in quantitative market research, survey programming, and data processing within an FMCG environment or a top-tier research agency (e.g., Ipsos, Kantar, NielsenIQ).
(Added Advantage): Professional certification in Advanced Excel, Data Science, or specialized training in ODK / KoboToolbox mobile data collection platforms.
Key Skills
Software & Tool Mastery: High proficiency in Microsoft Excel, PowerPoint, and mobile data collection tools.
Quantitative Survey Planning & Questionnaire Scripting: Ability to design and script quantitative research surveys using KoboToolbox/XLSForm, including U&A studies, Brand Health Trackers, product concept tests, and trade audits.
Data Visualisation & Reporting: Ability to turn survey data and cross-tabs into clear charts, dashboards, and concise reports.
Research Methodology: Hands-on experience in quantitative and qualitative research methods, including surveys, sampling, focus groups, and in-depth interviews.
Analytical Thinking: Strong ability to interpret data, identify trends, and generate actionable insights.
Project & Time Management: Ability to manage multiple research projects, meet deadlines, and coordinate tasks effectively.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Application Link: Click Here to Apply Now
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