Background information about the job or company (e.g., role context, company overview)

The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs. It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth. Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings. It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact. The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.

Responsibilities or duties

Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends. Support the creation of reimagined digital engagement models to drive relevance and adoption. Translate insights into innovative solutions that strengthen the youth banking value proposition. Implement initiatives that improve acquisition, engagement, and retention across the youth segment. Monitor customer journeys and recommend enhancements to maximize lifetime value. Drive initiatives that strengthen brand affinity among youth customers. Conduct customer and market research to inform proposition design and positioning. Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends. Support business case development for new youth products and enhancements. Coordinate go-to-market planning and rollout of youth banking propositions. Partner with marketing and distribution teams to design and execute promotional campaigns. Monitor performance of launched products and recommend refinements to improve impact. Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope. Manage relationships with external partners, institutions, and digital platforms to enhance delivery. Ensure execution aligns with compliance, risk, and service standards

• Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
• Support the creation of reimagined digital engagement models to drive relevance and adoption.
• Translate insights into innovative solutions that strengthen the youth banking value proposition.
• Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
• Monitor customer journeys and recommend enhancements to maximize lifetime value.
• Drive initiatives that strengthen brand affinity among youth customers.
• Conduct customer and market research to inform proposition design and positioning.
• Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
• Support business case development for new youth products and enhancements.
• Coordinate go-to-market planning and rollout of youth banking propositions.
• Partner with marketing and distribution teams to design and execute promotional campaigns.
• Monitor performance of launched products and recommend refinements to improve impact.
• Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
• Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
• Ensure execution aligns with compliance, risk, and service standards