CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Key Responsibilities

• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.
• Work directly in GA4, revenue dashboards and customer data to find trends and gaps, and turn them into commercial actions.
• Develop content and audience strategies that drive acquisition, conversion and retention, not visibility alone.
• Manage telco and digital distribution partnerships, including reviews, negotiations and renewals with operators such as MTN, Safaricom and Vodacom.
• Work with Product, Finance, Marketing and Content to improve pricing, customer journeys and commercial performance.
• Lead a small distributed regional team with clear KPIs, targets and accountability.
• Track market, customer and competitor trends to find new growth opportunities.
• Present data-driven recommendations to the CEO and senior stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.
• Proven experience in digital subscription, streaming, media, fintech, mobile or technology businesses.
• Demonstrated success growing a subscriber or user base and generating revenue.
• Experience managing telco, digital distribution, billing or technology partnerships in African markets.
• Strong hands-on experience with GA4, revenue dashboards and marketing analytics.
• Strong grasp of ARPU, churn, conversion, acquisition, engagement and retention.
• Strong content marketing and audience development capability.
• Experience leading regional or distributed teams.
• Excellent commercial, negotiation and stakeholder management skills.

Non-Negotiable

• Strong data fluency. You must be able to analyse subscriber, revenue, content and marketing data yourself and turn it into clear commercial actions, not just report on it.

Ideal Candidate

• A digital growth and marketing leader who combines subscriber and revenue growth, data and analytics, content and audience growth, partnerships and team leadership. Partnerships experience alone, without strong evidence of data-driven marketing and subscriber growth, will not be sufficient.

• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.
• Work directly in GA4, revenue dashboards and customer data to find trends and gaps, and turn them into commercial actions.
• Develop content and audience strategies that drive acquisition, conversion and retention, not visibility alone.
• Manage telco and digital distribution partnerships, including reviews, negotiations and renewals with operators such as MTN, Safaricom and Vodacom.
• Work with Product, Finance, Marketing and Content to improve pricing, customer journeys and commercial performance.
• Lead a small distributed regional team with clear KPIs, targets and accountability.
• Track market, customer and competitor trends to find new growth opportunities.
• Present data-driven recommendations to the CEO and senior stakeholders.

• GA4
• revenue dashboards
• customer data analysis
• content strategy
• audience strategy
• telco partnerships
• digital distribution partnerships
• negotiation
• pricing
• customer journey optimization
• commercial performance analysis
• team leadership
• KPI management
• market trend analysis
• competitor analysis
• data-driven recommendations
• marketing analytics
• ARPU
• churn
• conversion
• acquisition
• engagement
• retention
• content marketing
• audience development
• stakeholder management

• Bachelor’s degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.
• Proven experience in digital subscription, streaming, media, fintech, mobile or technology businesses.
• Demonstrated success growing a subscriber or user base and generating revenue.
• Experience managing telco, digital distribution, billing or technology partnerships in African markets.
• Strong hands-on experience with GA4, revenue dashboards and marketing analytics.
• Strong grasp of ARPU, churn, conversion, acquisition, engagement and retention.
• Strong content marketing and audience development capability.
• Experience leading regional or distributed teams.
• Excellent commercial, negotiation and stakeholder management skills.
• Strong data fluency.