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Role Description

The Senior Market Research Consultant will lead end-to-end market research engagements, from scoping studies and designing methodologies to collecting, analyzing, and reporting data-driven insights. The role involves conducting qualitative and quantitative research, preparing detailed reports and presentations, and delivering recommendations that support business growth and strategic planning for network members. The consultant will collaborate with internal stakeholders and business owners, facilitate workshops, and provide advisory support on market trends, customer behavior, and competitive landscapes. This is a contract role with a hybrid work arrangement, based in Nairobi County, Kenya, allowing a mix of on-site collaboration and remote work from home.

Qualifications

Strong market research skills, including survey design, data collection, analysis, and interpretation of qualitative and quantitative data.

Experience in consulting or advisory roles, with the ability to translate research findings into clear, actionable business recommendations.

Proficiency in research tools and analytics software (e.g., Excel, SPSS, R, or similar), and strong skills in data visualization and reporting.

Excellent written and verbal communication skills, including the ability to prepare professional reports and deliver presentations to senior stakeholders.

Proven ability to work independently and in a collaborative environment, managing multiple projects and deadlines in a hybrid work setting.

Bachelor’s degree in Business, Economics, Statistics, Marketing, or a related field; advanced degree or professional certification in market research or analytics is an advantage.

Experience working with business owners or entrepreneurial ecosystems in Kenya or regional markets is highly beneficial.

High level of integrity, attention to detail, and a commitment to non-discriminatory, inclusive professional practices.

• Lead end-to-end market research engagements, from scoping studies and designing methodologies to collecting, analyzing, and reporting data-driven insights.
• Conduct qualitative and quantitative research.
• Prepare detailed reports and presentations.
• Deliver recommendations that support business growth and strategic planning for network members.
• Collaborate with internal stakeholders and business owners.
• Facilitate workshops.
• Provide advisory support on market trends, customer behavior, and competitive landscapes.

• Strong market research skills, including survey design, data collection, analysis, and interpretation of qualitative and quantitative data.
• Ability to translate research findings into clear, actionable business recommendations.
• Proficiency in research tools and analytics software (e.g., Excel, SPSS, R, or similar).
• Strong skills in data visualization and reporting.
• Excellent written and verbal communication skills.
• Ability to prepare professional reports and deliver presentations to senior stakeholders.
• Proven ability to work independently and in a collaborative environment.
• Managing multiple projects and deadlines in a hybrid work setting.
• High level of integrity.
• Attention to detail.
• Commitment to non-discriminatory, inclusive professional practices.

• Experience in consulting or advisory roles.
• Bachelor’s degree in Business, Economics, Statistics, Marketing, or a related field.
• Advanced degree or professional certification in market research or analytics is an advantage.
• Experience working with business owners or entrepreneurial ecosystems in Kenya or regional markets is highly beneficial.