Role Objective

On behalf of our client, a fast-growing hotel, we are looking for a dynamic, commercially focused and results-driven Senior Sales Executive to spearhead business development and accelerate revenue growth.

The successful candidate will play a key role in expanding the hotel's client portfolio, strengthening strategic partnerships, increasing market visibility, and driving business from the corporate, travel, meetings, conferences and events segments.

Core Duties and Responsibilities

Develop and implement sales strategies to increase hotel revenue, occupancy and market share.

Identify and pursue new business opportunities across corporate, leisure, travel and events segments.

Build and maintain strong relationships with corporate clients, travel agencies, tour operators, event planners and other strategic partners.

Develop and negotiate partnerships that generate sustainable revenue and support long-term business growth.

Generate and secure business for conferences, meetings, weddings, events and group bookings.

Manage key accounts through regular client engagement, business reviews, follow-ups and customized solutions.

Maintain a healthy sales pipeline and consistently convert prospects into profitable business.

Represent the hotel at industry events, trade shows, networking forums and other business platforms.

Work closely with the marketing team to strengthen brand visibility, generate leads and increase direct bookings.

Monitor competitor activities, market trends, pricing and customer preferences to identify new business opportunities.

Collaborate with Reservations, Front Office, Food & Beverage and Operations teams to support seamless service delivery.

Maintain accurate sales records, client information, forecasts and pipeline reports using CRM and sales management tools.

Track sales performance against targets and implement strategies to address performance gaps.

Prepare regular sales reports, revenue forecasts and business development updates for management.

Provide management with market insights and recommendations to support commercial decision-making.

Manage sales and business development activities within the approved budget and ensure a strong return on investment.

Identify opportunities to increase repeat business, client retention and overall customer value.

Contribute to the development of new revenue streams and initiatives that strengthen the hotel's competitive position.

Job Specifications and Qualifications

A Bachelors Degree in Hospitality Management, Business Administration, Marketing, Sales or a related discipline.

At least 6 years of relevant experience in hotel sales, business development or a comparable commercial role within the hospitality sector.

A demonstrable history of meeting or exceeding sales targets and contributing to hotel revenue growth.

Strong experience in corporate account management, strategic partnerships and business-to-business sales.

Good knowledge of hotel operations, hospitality markets, customer acquisition and revenue-generation practices.

Practical experience with CRM platforms, sales reporting systems and Microsoft Office applications.

Key Competencies

Strong commercial acumen and a proactive approach to sales.

Excellent negotiation, prospecting and business development capabilities.

Outstanding communication, presentation and interpersonal skills.

Strong networking and relationship-building abilities.

A target-oriented mindset with a consistent focus on results.

Strategic thinking and the ability to identify and capitalize on market opportunities.

Confidence in engaging senior decision-makers and business partners.

Strong organizational, planning and time-management skills.

Independence, initiative and sound commercial judgment.

A professional, energetic and customer-centric approach.

• Develop and implement sales strategies to increase hotel revenue, occupancy and market share.
• Identify and pursue new business opportunities across corporate, leisure, travel and events segments.
• Build and maintain strong relationships with corporate clients, travel agencies, tour operators, event planners and other strategic partners.
• Develop and negotiate partnerships that generate sustainable revenue and support long-term business growth.
• Generate and secure business for conferences, meetings, weddings, events and group bookings.
• Manage key accounts through regular client engagement, business reviews, follow-ups and customized solutions.
• Maintain a healthy sales pipeline and consistently convert prospects into profitable business.
• Represent the hotel at industry events, trade shows, networking forums and other business platforms.
• Work closely with the marketing team to strengthen brand visibility, generate leads and increase direct bookings.
• Monitor competitor activities, market trends, pricing and customer preferences to identify new business opportunities.
• Collaborate with Reservations, Front Office, Food & Beverage and Operations teams to support seamless service delivery.
• Maintain accurate sales records, client information, forecasts and pipeline reports using CRM and sales management tools.
• Track sales performance against targets and implement strategies to address performance gaps.
• Prepare regular sales reports, revenue forecasts and business development updates for management.
• Provide management with market insights and recommendations to support commercial decision-making.
• Manage sales and business development activities within the approved budget and ensure a strong return on investment.
• Identify opportunities to increase repeat business, client retention and overall customer value.
• Contribute to the development of new revenue streams and initiatives that strengthen the hotel's competitive position.

• Strong commercial acumen and a proactive approach to sales.
• Excellent negotiation, prospecting and business development capabilities.
• Outstanding communication, presentation and interpersonal skills.
• Strong networking and relationship-building abilities.
• A target-oriented mindset with a consistent focus on results.
• Strategic thinking and the ability to identify and capitalize on market opportunities.
• Confidence in engaging senior decision-makers and business partners.
• Strong organizational, planning and time-management skills.
• Independence, initiative and sound commercial judgment.
• A professional, energetic and customer-centric approach.

• A Bachelors Degree in Hospitality Management, Business Administration, Marketing, Sales or a related discipline.
• At least 6 years of relevant experience in hotel sales, business development or a comparable commercial role within the hospitality sector.
• A demonstrable history of meeting or exceeding sales targets and contributing to hotel revenue growth.
• Strong experience in corporate account management, strategic partnerships and business-to-business sales.
• Good knowledge of hotel operations, hospitality markets, customer acquisition and revenue-generation practices.
• Practical experience with CRM platforms, sales reporting systems and Microsoft Office applications.