Background

The Kenya Twyford Factory is established by Sunda International Group, with the Volume of total investment of 30 million dollars. Located in the vicinity of Umma University, Kajiado, it covers an area of nearly 300000㎡, 10 times than the local factory. In October 2016, the plant was put into production with its large scale, new equipments and high pr...

Role Purpose

The Showroom Manager will be responsible for overseeing showroom operations, driving sales growth, managing teams, and ensuring an exceptional customer experience. This role requires a commercially minded leader with strong retail management experience, preferably within the ceramic tiles or sanitary ware industry, and the flexibility to work across different markets.

Key Responsibilities

Sales & Marketing

• Lead showroom sales and marketing activities to achieve and exceed assigned targets.
• Plan and execute promotional campaigns within approved budgets.
• Develop and implement effective product promotion and sales strategies.

Showroom Operations

• Establish and maintain daily, weekly, and monthly reporting systems.
• Ensure compliance with company policies, procedures, and operational standards.
• Supervise IT systems and ensure showroom equipment is properly maintained.

Inventory Management

• Monitor stock movement and inventory levels to prevent shortages or overstocking.
• Coordinate with suppliers and internal teams to ensure timely replenishment.
• Ensure accurate product labeling, organized storage, and attractive product displays.

Customer Service & Order Management

• Lead sales and service teams to deliver excellent customer experience.
• Manage wholesale and project-based orders, including coordination of deliveries.
• Handle customer inquiries, escalations, and after-sales support professionally.

Showroom Presentation & Merchandising

• Optimize showroom layout, visual merchandising, and customer flow to maximize sales.
• Maintain a clean, professional, and brand-aligned showroom environment.

Team Leadership & Performance Management

• Recruit, train, and develop showroom staff.
• Set KPIs, monitor performance, and conduct regular evaluations.
• Manage employee relations and promote a positive, high-performance work culture.

Cost Control & Profitability

• Monitor operational expenses and manage budgets effectively.
• Ensure showroom profitability through cost control and revenue optimization.

Digital Marketing & Online Promotion

• Develop and manage online marketing initiatives, including Douyin and at least three other digital platforms.
• Coordinate digital campaigns to support showroom sales and brand visibility.

Liaison & Internal Coordination

• Work closely with warehouse, planning, logistics, and other internal departments to meet customer and business requirements.

Education & Experience Requirements

Education

• Bachelor’s degree or above in Sales, Marketing, International Trade, or a related field.

Experience

• Minimum 5 years of experience in retail sales and store/showroom management.
• At least 2 years of leadership experience in ceramic tiles or sanitary ware sales.
• Proven experience managing teams of 10 or more staff in cross-cultural environments.
• Demonstrated success managing a showroom with monthly sales exceeding USD 100,000.

Key Skills

• Strong cross-departmental communication and coordination skills.
• Excellent English communication skills (spoken and written).
• Strong working knowledge of MS Office (Excel, PowerPoint, Word) and email communication.
• Expertise in sales planning, marketing strategy, inventory management, and brand promotion.
• Ability to analyze customer behavior, develop innovative sales models, and handle operational challenges.

Core Competencies

• Retail and showroom operations management
• Sales and marketing leadership
• Team training and performance management
• Customer experience optimization
• Inventory, cost, and profitability control
• Crisis management and problem-solving

• Lead showroom sales and marketing activities to achieve and exceed assigned targets.
• Plan and execute promotional campaigns within approved budgets.
• Develop and implement effective product promotion and sales strategies.
• Establish and maintain daily, weekly, and monthly reporting systems.
• Ensure compliance with company policies, procedures, and operational standards.
• Supervise IT systems and ensure showroom equipment is properly maintained.
• Monitor stock movement and inventory levels to prevent shortages or overstocking.
• Coordinate with suppliers and internal teams to ensure timely replenishment.
• Ensure accurate product labeling, organized storage, and attractive product displays.
• Lead sales and service teams to deliver excellent customer experience.
• Manage wholesale and project-based orders, including coordination of deliveries.
• Handle customer inquiries, escalations, and after-sales support professionally.
• Optimize showroom layout, visual merchandising, and customer flow to maximize sales.
• Maintain a clean, professional, and brand-aligned showroom environment.
• Recruit, train, and develop showroom staff.
• Set KPIs, monitor performance, and conduct regular evaluations.
• Manage employee relations and promote a positive, high-performance work culture.
• Monitor operational expenses and manage budgets effectively.
• Ensure showroom profitability through cost control and revenue optimization.
• Develop and manage online marketing initiatives, including Douyin and at least three other digital platforms.
• Coordinate digital campaigns to support showroom sales and brand visibility.
• Work closely with warehouse, planning, logistics, and other internal departments to meet customer and business requirements.

• Strong cross-departmental communication and coordination skills.
• Excellent English communication skills (spoken and written).
• Strong working knowledge of MS Office (Excel, PowerPoint, Word) and email communication.
• Expertise in sales planning, marketing strategy, inventory management, and brand promotion.
• Ability to analyze customer behavior, develop innovative sales models, and handle operational challenges.

• Bachelor’s degree or above in Sales, Marketing, International Trade, or a related field.
• Minimum 5 years of experience in retail sales and store/showroom management.
• At least 2 years of leadership experience in ceramic tiles or sanitary ware sales.
• Proven experience managing teams of 10 or more staff in cross-cultural environments.
• Demonstrated success managing a showroom with monthly sales exceeding USD 100,000.