Kenyan Urban People Association (KUPA) is an association that caters for the welfare of the Kenyan people living in the urban and rural set-up. KUPA-KENYA is registered under the societies act and has been in existence for the last 15 years. KUPA-KENYA recognizes every member’s attachment to their beloved at the time they are bereaved. We work towards p...

Responsibilities or duties

The job is responsible for driving revenue growth through online channels. The holder of the position is responsible in developing and implementing strategies to increase sales, attract new customers and retain existing ones. This position requires a deep understanding of digital marketing and sales techniques.

Qualifications or requirements (e.g., education, skills)

Diploma or degree in Marketing, mass communication, creative arts or a related field

Experience needed

1-2 years of relevant experience, preferably in the digital industry with familiarity in digital marketing tactics, including email marketing, social media, and paid advertising.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Highly organized with strong attention to detail, and the ability to manage multiple projects and deadlines.

Must have good written and verbal communication skills.

• Development and execution of marketing and digital campaigns and projects, including social media.
• Timely response to all online enquiries and reviews by articulating client needs and providing solutions.
• Conduct research on competitor trends to identify new opportunities for growth and optimization.
• Analyse consumer behavior and trends.
• Manage customer reviews including the collection and approval process, and on-site maintenance and customer communications.
• Creation and editing of content for marketing materials, website, and social media platforms.
• Support the coordination of creative content from our freelancer network, including photography and videography.
• Manage and maintain the Digital Asset Management System.
• Collaborate with cross-functional teams, including product development, sales, operations, and customer service to ensure a seamless customer experience.

• Digital marketing tactics (email marketing, social media, paid advertising)
• Content creation and editing
• Customer relationship management
• Competitor analysis
• Consumer behavior analysis
• Digital Asset Management
• Cross-functional collaboration
• Written and verbal communication skills
• Organization and attention to detail
• Project and deadline management

• Diploma or degree in Marketing, mass communication, creative arts or a related field