About the job

Company Description

PrimeDale Tours & Travel specializes in providing professional travel solutions tailored for corporations and business professionals. With a focus on efficiency, reliability, and precision, the company offers services ranging from corporate travel management and executive air ticketing to team-building retreats and corporate tours. By combining strategic planning and seamless execution, PrimeDale ensures every journey aligns with clients' business objectives. At PrimeDale, travel is more than just logistics—it’s a strategic effort to support success. The company is committed to delivering purposeful, coordinated travel experiences.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Nairobi County, Kenya. The Social Media Manager will be responsible for planning, implementing, and managing social media strategies across platforms to enhance brand visibility and engagement. Responsibilities include creating and curating compelling content, developing content strategies, monitoring and optimizing social media campaigns, and interacting with audiences to foster engagement. The role also involves collaborating with the marketing team to align social media efforts with overall marketing objectives.

Qualifications

Proficient in Social Media Marketing and Social Media Optimization (SMO)

Strong Communication and Writing skills

Experience in designing and executing Content Strategy

Knowledge of analytics tools and reporting to assess performance on social platforms

Creative mindset with an ability to understand and align with brand voice

Strong organizational and time management skills for handling multiple platforms and tasks

Ability to work effectively in an on-site team environment

Prior experience in the travel or hospitality industry is a plus

Bachelor’s degree in Marketing, Communications, or a related field

• Planning, implementing, and managing social media strategies across platforms to enhance brand visibility and engagement.
• Creating and curating compelling content.
• Developing content strategies.
• Monitoring and optimizing social media campaigns.
• Interacting with audiences to foster engagement.
• Collaborating with the marketing team to align social media efforts with overall marketing objectives.

• Social Media Marketing
• Social Media Optimization (SMO)
• Communication skills
• Writing skills
• Content Strategy development and execution
• Analytics tools and reporting
• Creative mindset
• Organizational skills
• Time management skills
• Teamwork

• Proficient in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication and Writing skills
• Experience in designing and executing Content Strategy
• Knowledge of analytics tools and reporting to assess performance on social platforms
• Creative mindset with an ability to understand and align with brand voice
• Strong organizational and time management skills for handling multiple platforms and tasks
• Ability to work effectively in an on-site team environment
• Prior experience in the travel or hospitality industry is a plus
• Bachelor’s degree in Marketing, Communications, or a related field