About the Role

We are looking for an experienced Social Media Operations Manager to lead and scale the overseas social media presence of our three core brands—Twyford Tile, MICASS O Tile, and FRENCI A Bath—across multiple international markets. This role will own strategy, content, data performance, and team leadership across major global platforms.

Key Responsibilities

• Own the end-to-end social media operations for three core brands across 9 overseas markets, covering platforms such as Facebook, Instagram, and TikTok, and develop market-specific operation strategies.
• Lead social media content strategy and execution, tailoring tone, format, and messaging to each brand’s positioning and product strengths, including:
  • New product launches and promotions
  • Targeted outreach to professional communities (e.g., masons / tilers)
  • Tile and bathroom application case studies
  • Short-form video and visual content
• Manage and oversee social media editorial planning and copywriting, ensuring content:
  • Aligns with brand voice and positioning
  • Matches local language habits and cultural context
  • Accurately communicates product value while avoiding cultural risk
• Plan and execute overseas social media marketing campaigns, including concept development, resource coordination, execution, and performance evaluation, to drive brand awareness and market penetration.
• Collaborate closely with the PR team to integrate social media and PR resources, forming a unified brand communication strategy and enhancing overseas brand influence.
• Monitor and analyze platform performance data (reach, engagement, conversion, etc.), produce regular performance reports, and continuously optimize operational strategies to improve marketing ROI.
• Track social media trends, industry dynamics, and competitor activities in overseas markets, ensuring content innovation and competitive differentiation.
• Lead and manage the overseas social media operations team, including task allocation, project timeline control, capability development, and team performance management.
• Complete other overseas social media-related tasks as assigned by the department.

Qualifications & Requirements

• Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.
• 5-8+ years of experience in overseas social media operations, including 2-3+ years of team management experience.
• Experience working at a leading social media agency or international brand, with strong understanding of:
  • Platform algorithms
  • Content distribution mechanisms
  • Paid promotion logic on Facebook, Instagram, TikTok, etc.
• Proven overseas social media operation cases are highly preferred.
• Strong understanding of cultural differences and user behavior across international markets.
• Experience in the building materials industry (tiles, bathrooms, sanitary ware) or professional user communities (e.g., masons / tilers) is a strong advantage.
• Excellent copywriting and content creation skills, with the ability to adapt brand tone across platforms and regions.
• Experience planning and producing short-form video content is highly valued.
• Demonstrated experience independently leading social media campaigns, including cross-functional and PR-linked initiatives.
• Strong data analysis skills, with the ability to optimize strategy based on performance metrics.
• Excellent communication, coordination, leadership, and problem-solving abilities.
• Highly responsible, detail-oriented, and adaptable to multi-brand, multi-market, fast-paced environments.

Bonus Qualifications

• Proficiency in English, French, or other foreign market languages
• Overseas social media experience in the building materials industry
• Hands-on experience with social media advertising delivery and optimization

Why Join Us?

• Manage multiple international brands with strong market presence
• High-impact role shaping overseas digital growth
• Cross-cultural, global marketing exposure
• Flexible work location options (on-site or remote)

• Own the end-to-end social media operations for three core brands across 9 overseas markets, covering platforms such as Facebook, Instagram, and TikTok, and develop market-specific operation strategies.
• Lead social media content strategy and execution, tailoring tone, format, and messaging to each brand’s positioning and product strengths, including:
  • New product launches and promotions
  • Targeted outreach to professional communities (e.g., masons / tilers)
  • Tile and bathroom application case studies
  • Short-form video and visual content
• Manage and oversee social media editorial planning and copywriting, ensuring content:
  • Aligns with brand voice and positioning
  • Matches local language habits and cultural context
  • Accurately communicates product value while avoiding cultural risk
• Plan and execute overseas social media marketing campaigns, including concept development, resource coordination, execution, and performance evaluation, to drive brand awareness and market penetration.
• Collaborate closely with the PR team to integrate social media and PR resources, forming a unified brand communication strategy and enhancing overseas brand influence.
• Monitor and analyze platform performance data (reach, engagement, conversion, etc.), produce regular performance reports, and continuously optimize operational strategies to improve marketing ROI.
• Track social media trends, industry dynamics, and competitor activities in overseas markets, ensuring content innovation and competitive differentiation.
• Lead and manage the overseas social media operations team, including task allocation, project timeline control, capability development, and team performance management.
• Complete other overseas social media-related tasks as assigned by the department.

• Platform algorithms
• Content distribution mechanisms
• Paid promotion logic on Facebook, Instagram, TikTok, etc.
• Strong understanding of cultural differences and user behavior across international markets.
• Excellent copywriting and content creation skills, with the ability to adapt brand tone across platforms and regions.
• Experience planning and producing short-form video content is highly valued.
• Demonstrated experience independently leading social media campaigns, including cross-functional and PR-linked initiatives.
• Strong data analysis skills, with the ability to optimize strategy based on performance metrics.
• Excellent communication, coordination, leadership, and problem-solving abilities.
• Highly responsible, detail-oriented, and adaptable to multi-brand, multi-market, fast-paced environments.
• Proficiency in English, French, or other foreign market languages
• Hands-on experience with social media advertising delivery and optimization

• Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.
• 5-8+ years of experience in overseas social media operations, including 2-3+ years of team management experience.
• Experience working at a leading social media agency or international brand, with strong understanding of:
  • Platform algorithms
  • Content distribution mechanisms
  • Paid promotion logic on Facebook, Instagram, TikTok, etc.
• Proven overseas social media operation cases are highly preferred.
• Strong understanding of cultural differences and user behavior across international markets.
• Experience in the building materials industry (tiles, bathrooms, sanitary ware) or professional user communities (e.g., masons / tilers) is a strong advantage.
• Overseas social media experience in the building materials industry