Job Purpose

Our Client is looking for a creative and results-driven Social Media Content Creator and e-commerce representative to develop, curate, and manage engaging content for our e-commerce platforms. The ideal candidate is passionate about digital marketing, understands social media trends, and has experience creating high-converting content that drives sales and brand awareness.

Key Responsibilities

Content Creation & Management

• Develop high-quality content (images, videos, graphics, reels, and stories) optimized for different social media platforms (Instagram, TikTok, Facebook, Pinterest, Twitter, YouTube, etc.).
• Plan and execute content strategies that align with marketing campaigns, projects, product launches, and promotions.
• Write compelling and SEO-friendly captions, hashtags, and descriptions to maximize reach and engagement.
• Ensure brand consistency in tone, voice, and aesthetics across all platforms.
• Edit and repurpose existing content for various formats to optimize performance on different platforms.

E-commerce & Sales-Driven Strategies

• Create content that promotes products effectively and drives conversions (product showcases, tutorials, unboxings, customer testimonials, influencer collaborations, real – life projects).
• Optimise social media content for product listings and landing pages. Update the company website and respond to customer queries.
• Use social media shopping tools (Instagram Shop, Facebook Marketplace, TikTok Shop, Pinterest Shopping, E-mail campaigns) to drive sales.
• Track and analyze content performance using analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics) to improve strategies.

Community Engagement & Growth

• Monitor and respond to comments, messages, and customer inquiries in a timely manner.
• Engage with followers, influencers, and brand advocates to foster a loyal community.
• Collaborate with influencers and brand ambassadors for content partnerships and promotions.
• Run social media contests, giveaways, and interactive campaigns to boost engagement.

Advertising & Analytics

• Assist in creating paid ad creatives for Facebook Ads, Instagram Ads, and TikTok Ads.
• Analyze social media insights and report on content performance, audience behaviour, and conversion rates.
• A/B test different content formats, headlines, and CTAs to optimize performance.

Collaboration & Trend Analysis:

• Stay updated on social media trends, viral content, and industry best practices.
• Research competitors and industry leaders to identify opportunities for growth.
• Collaborate with the design, product, and marketing teams to align content with brand goals.

Requirements

• Proven experience as a Social Media Content Creator, preferably in e-commerce.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Proficiency in content creation tools like Canva, Adobe Creative Suite, Cap Cut, or InShot.
• Basic video editing skills for short-form content (Reels, TikToks, and YouTube Shorts).
• Experience with e-commerce platforms like Shopify, Woo Commerce, or Amazon is a plus.
• Excellent copywriting and storytelling skills.
• Willingness to visit construction sites and existing projects to capture content.
• Ability to multitask and work in a fast-paced environment.
• Strong attention to detail and creativity.

Qualifications

• Minimum of 3 years experience.
• Experience with influencer marketing or affiliate marketing.
• Knowledge of social media advertising (Facebook Ads, Instagram Ads, TikTok Ads).
• Knowledge in website creation and/or skills to update website.
• Basic photography and videography skills.
• Familiarity with SEO and keyword research for social media content.
• Basic Graphic Design Skills: Photoshop, Illustrator

• Develop high-quality content (images, videos, graphics, reels, and stories) optimized for different social media platforms (Instagram, TikTok, Facebook, Pinterest, Twitter, YouTube, etc.).
• Plan and execute content strategies that align with marketing campaigns, projects, product launches, and promotions.
• Write compelling and SEO-friendly captions, hashtags, and descriptions to maximize reach and engagement.
• Ensure brand consistency in tone, voice, and aesthetics across all platforms.
• Edit and repurpose existing content for various formats to optimize performance on different platforms.
• Create content that promotes products effectively and drives conversions (product showcases, tutorials, unboxings, customer testimonials, influencer collaborations, real – life projects).
• Optimise social media content for product listings and landing pages. Update the company website and respond to customer queries.
• Use social media shopping tools (Instagram Shop, Facebook Marketplace, TikTok Shop, Pinterest Shopping, E-mail campaigns) to drive sales.
• Track and analyze content performance using analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics) to improve strategies.
• Monitor and respond to comments, messages, and customer inquiries in a timely manner.
• Engage with followers, influencers, and brand advocates to foster a loyal community.
• Collaborate with influencers and brand ambassadors for content partnerships and promotions.
• Run social media contests, giveaways, and interactive campaigns to boost engagement.
• Assist in creating paid ad creatives for Facebook Ads, Instagram Ads, and TikTok Ads.
• Analyze social media insights and report on content performance, audience behaviour, and conversion rates.
• A/B test different content formats, headlines, and CTAs to optimize performance.
• Stay updated on social media trends, viral content, and industry best practices.
• Research competitors and industry leaders to identify opportunities for growth.
• Collaborate with the design, product, and marketing teams to align content with brand goals.

• Proficiency in content creation tools like Canva, Adobe Creative Suite, Cap Cut, or InShot.
• Basic video editing skills for short-form content (Reels, TikToks, and YouTube Shorts).
• Excellent copywriting and storytelling skills.
• Ability to multitask and work in a fast-paced environment.
• Strong attention to detail and creativity.
• Basic photography and videography skills.
• Familiarity with SEO and keyword research for social media content.
• Basic Graphic Design Skills: Photoshop, Illustrator

• Minimum of 3 years experience.
• Experience with influencer marketing or affiliate marketing.
• Knowledge of social media advertising (Facebook Ads, Instagram Ads, TikTok Ads).
• Knowledge in website creation and/or skills to update website.