CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

The Software Sales Executive will be responsible for identifying, developing, and converting sales opportunities for software solutions, business systems, digital platforms, and related technology products. The role requires a commercially driven individual with at least two years’ proven experience in selling software, systems, or technology-based solutions to corporate, SME, NGO, government, or institutional clients.

Key Responsibilities

Sales and Business Development

• Identify and pursue new business opportunities for software, systems, and digital solutions.
• Generate leads through prospecting, referrals, networking, digital platforms, cold calls, emails, and client visits.
• Build and manage a strong sales pipeline from lead generation to deal closure.
• Conduct client needs assessments to understand business challenges and recommend suitable software or system solutions.
• Prepare and deliver sales presentations, product demonstrations, proposals, quotations, and commercial offers.
• Negotiate pricing, contract terms, and service agreements in line with company guidelines.
• Achieve monthly, quarterly, and annual sales targets.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective clients.
• Serve as the key point of contact between clients and the technical/support teams during the sales process.
• Follow up with clients after demonstrations, proposal submissions, and implementation discussions.
• Maintain regular engagement with clients to identify upselling, cross-selling, and renewal opportunities.
• Ensure high levels of customer satisfaction and professionalism in all client interactions.

Product Knowledge and Market Intelligence

• Develop a strong understanding of the company’s software, systems, and technology solutions.
• Keep updated on industry trends, competitor products, pricing models, and emerging technology needs.
• Translate technical product features into clear business benefits for clients.
• Provide market feedback to management on client needs, competitor activity, and potential product improvements.

Proposal Development and Reporting

• Prepare accurate proposals, quotations, tender responses, and sales documentation.
• Maintain updated records of leads, prospects, client engagements, proposals, and closed deals.
• Submit weekly and monthly sales reports, including pipeline status, conversion rates, and sales forecasts.
• Use CRM or sales tracking tools to manage activities and monitor performance.

Coordination with Technical Teams

• Work closely with technical, implementation, and support teams to ensure client requirements are clearly understood.
• Coordinate product demonstrations, proof-of-concept sessions, and client onboarding activities.
• Support the handover of closed deals to implementation or customer success teams.
• Follow up on implementation progress to ensure client expectations are met.

Requirements

Minimum Qualifications

• Diploma or Bachelor’s degree in Business, Sales, Marketing, ICT, Information Systems, Computer Science, or a related field.
• At least two years’ proven experience in sales of software, systems, SaaS products, ERP solutions, CRM systems, HR systems, accounting systems, cybersecurity solutions, or other technology-based solutions.
• Demonstrated ability to meet or exceed sales targets.
• Experience selling to corporate, SME, NGO, government, or institutional clients will be an added advantage.

Required Skills and Competencies

• Strong sales, negotiation, and closing skills.
• Good understanding of software, systems, and digital solutions.
• Ability to explain technical solutions in a simple and business-oriented manner.
• Excellent communication, presentation, and interpersonal skills.
• Strong client relationship management skills.
• Good proposal writing and quotation preparation skills.
• Ability to conduct product demonstrations or coordinate demos with technical teams.
• Strong prospecting, lead generation, and pipeline management skills.
• Self-driven, target-oriented, and able to work with minimal supervision.
• Good reporting, planning, and organizational skills.
• Proficiency in Microsoft Office, CRM tools, and digital communication platforms.

Personal Attributes

• Confident and persuasive communicator.
• Commercially minded and results-oriented.
• Professional, ethical, and client-focused.
• Quick learner with interest in technology and digital solutions.
• Resilient and persistent in pursuing sales opportunities.
• Able to work well with both commercial and technical teams.

• Identify and pursue new business opportunities for software, systems, and digital solutions.
• Generate leads through prospecting, referrals, networking, digital platforms, cold calls, emails, and client visits.
• Build and manage a strong sales pipeline from lead generation to deal closure.
• Conduct client needs assessments to understand business challenges and recommend suitable software or system solutions.
• Prepare and deliver sales presentations, product demonstrations, proposals, quotations, and commercial offers.
• Negotiate pricing, contract terms, and service agreements in line with company guidelines.
• Achieve monthly, quarterly, and annual sales targets.
• Build and maintain strong relationships with existing and prospective clients.
• Serve as the key point of contact between clients and the technical/support teams during the sales process.
• Follow up with clients after demonstrations, proposal submissions, and implementation discussions.
• Maintain regular engagement with clients to identify upselling, cross-selling, and renewal opportunities.
• Ensure high levels of customer satisfaction and professionalism in all client interactions.
• Develop a strong understanding of the company’s software, systems, and technology solutions.
• Keep updated on industry trends, competitor products, pricing models, and emerging technology needs.
• Translate technical product features into clear business benefits for clients.
• Provide market feedback to management on client needs, competitor activity, and potential product improvements.
• Prepare accurate proposals, quotations, tender responses, and sales documentation.
• Maintain updated records of leads, prospects, client engagements, proposals, and closed deals.
• Submit weekly and monthly sales reports, including pipeline status, conversion rates, and sales forecasts.
• Use CRM or sales tracking tools to manage activities and monitor performance.
• Work closely with technical, implementation, and support teams to ensure client requirements are clearly understood.
• Coordinate product demonstrations, proof-of-concept sessions, and client onboarding activities.
• Support the handover of closed deals to implementation or customer success teams.
• Follow up on implementation progress to ensure client expectations are met.

• Strong sales, negotiation, and closing skills.
• Good understanding of software, systems, and digital solutions.
• Ability to explain technical solutions in a simple and business-oriented manner.
• Excellent communication, presentation, and interpersonal skills.
• Strong client relationship management skills.
• Good proposal writing and quotation preparation skills.
• Ability to conduct product demonstrations or coordinate demos with technical teams.
• Strong prospecting, lead generation, and pipeline management skills.
• Self-driven, target-oriented, and able to work with minimal supervision.
• Good reporting, planning, and organizational skills.
• Proficiency in Microsoft Office, CRM tools, and digital communication platforms.

• Diploma or Bachelor’s degree in Business, Sales, Marketing, ICT, Information Systems, Computer Science, or a related field.
• At least two years’ proven experience in sales of software, systems, SaaS products, ERP solutions, CRM systems, HR systems, accounting systems, cybersecurity solutions, or other technology-based solutions.
• Demonstrated ability to meet or exceed sales targets.
• Experience selling to corporate, SME, NGO, government, or institutional clients will be an added advantage.