Background information about the job or company (e.g., role context, company overview),

Mount Kenya University (MKU) is a fully fledged chartered university committed to a broad-based, wholistic and inclusive system of education. It has an overall goal of promoting human resource development for society’s progressive good. The university has adopted several international best practices in its core functions, which has enabled its students and...

Responsibilities or duties,

Key responsibilities also include

Reporting to: Deputy Director, Finance, Administration & Marketing

Duties and responsibilities:

• Represent MKU in targeting visits to potential clients to speak to individuals and groups to promote outreach activities
• Develop, coordinate and deliver outreach programs and marketing strategies, arranges visits and tours for prospective students and parents
• Act as the focal contact person for internal coordination of university student recruitment and enrollment processes
• Develop promotional materials and information from the university and its colleges, educational programs and degrees
• Prepares reports and proposals regarding recruitment and outreach activities, and responds to inquiries from students
• Create packages, monitor and distribute resource materials for student recruitment and retention programs
• Develop mentorship programs and analyzes trends in recruitment and retention for MKU
• Carry out any other duties as may be assigned by the section or departmental head.

Qualifications or requirements (e.g., education, skills),

Education, Skills and Experience

Must have:

• Bachelor’s Degree in Marketing/Public relations/Communication or in any other related area of specialization.
• Minimum Three (3) years’ experience in a comparable position or in Grade 9 in MKU.

OR

• Higher National Diploma in a Marketing/Public relations/Communication or in any other related area of specialization or a professional qualification.
• Five (5) years’ experience in a comparable position or in Grade 9 in MKU.

Experience needed,

Minimum Three (3) years’ experience in a comparable position or in Grade 9 in MKU.

OR

Five (5) years’ experience in a comparable position or in Grade 9 in MKU.

Any other provided details (e.g., benefits, work environment, team info, or additional notes).

• Represent MKU in targeting visits to potential clients to speak to individuals and groups to promote outreach activities
• Develop, coordinate and deliver outreach programs and marketing strategies, arranges visits and tours for prospective students and parents
• Act as the focal contact person for internal coordination of university student recruitment and enrollment processes
• Develop promotional materials and information from the university and its colleges, educational programs and degrees
• Prepares reports and proposals regarding recruitment and outreach activities, and responds to inquiries from students
• Create packages, monitor and distribute resource materials for student recruitment and retention programs
• Develop mentorship programs and analyzes trends in recruitment and retention for MKU
• Carry out any other duties as may be assigned by the section or departmental head.

• Marketing
• Public Relations
• Communication
• Outreach Programs
• Marketing Strategies
• Student Recruitment
• Enrollment Processes
• Promotional Material Development
• Report Preparation
• Proposal Writing
• Mentorship Program Development
• Trend Analysis

• Bachelor’s Degree in Marketing/Public relations/Communication or in any other related area of specialization.
• Higher National Diploma in a Marketing/Public relations/Communication or in any other related area of specialization or a professional qualification.