Background

Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion.

The Team Leader oversees frontline Sales Officers (Account Executives), ensuring they deliver strong market coverage, high-quality loan applications, and consistent conversion across the sales funnel. This role ensures disciplined field execution, partner engagement, and close coordination with BD, Marketing, and Customer Operations to drive portfolio growth and revenue performance.

Responsibilities

• Lead, coach, and supervise Sales Officers to ensure daily productivity and disciplined execution.
• Set territories, manage weekly circuits, and ensure full partner ecosystem coverage.
• Drive partner commercialization: visits, activations, trainings, and ongoing engagement.
• Review loan applications for completeness, quality, and compliance before submission.
• Track conversion metrics, identify bottlenecks, and ensure a healthy sales pipeline.
• Oversee structured field circuits aligned to value-chain activity and partner demand cycles.
• Coordinate with BD, Marketing, and Customer Ops on partner handovers, activations, and documentation quality.
• Enforce field compliance, reporting discipline, and accurate documentation.
• Prepare weekly and monthly performance reports, escalating risks early.

Requirements

• Diploma or degree in Business, Marketing, Agribusiness, Finance, or related field.
• 3+ years’ experience in field sales, preferably fintech, microfinance, FMCG, or agribusiness.
• At least 1–2 years of experience managing field teams.
• Strong understanding of B2B and partner-driven environments.
• Proficiency with CRMs and digital field tools; willingness to travel extensively.

• Lead, coach, and supervise Sales Officers to ensure daily productivity and disciplined execution.
• Set territories, manage weekly circuits, and ensure full partner ecosystem coverage.
• Drive partner commercialization: visits, activations, trainings, and ongoing engagement.
• Review loan applications for completeness, quality, and compliance before submission.
• Track conversion metrics, identify bottlenecks, and ensure a healthy sales pipeline.
• Oversee structured field circuits aligned to value-chain activity and partner demand cycles.
• Coordinate with BD, Marketing, and Customer Ops on partner handovers, activations, and documentation quality.
• Enforce field compliance, reporting discipline, and accurate documentation.
• Prepare weekly and monthly performance reports, escalating risks early.

• Proficiency with CRMs and digital field tools
• Strong understanding of B2B and partner-driven environments
• Leadership and coaching skills
• Sales funnel management
• Field execution and compliance
• Reporting and performance analysis
• Partner engagement and commercialization

• Diploma or degree in Business, Marketing, Agribusiness, Finance, or related field.
• 3+ years’ experience in field sales, preferably fintech, microfinance, FMCG, or agribusiness.
• At least 1–2 years of experience managing field teams.