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Technical Consultant - Social Behaviour Change, Communication (SBBC) and Advocacy - Kenya

Brief scope of work

The TA should deliver a practical advocacy toolkit with standardized messaging guides that are evidence based and designed to ensure sustainable male engagement in SRHR. Application of behavioral science to craft evidence-based messages that are tailored to the target audience (Men and boys).

Methodology

Objective 1: Develop and operationalize advocacy toolkit

Create a practical toolkit with stakeholders, that include messaging and community dialogue guides. The toolkit to encourage reflection, empathy and collective problem solving. Incorporate participatory approaches (storytelling, role-plays, peer discussions for gradual behaviour shift. Convene workshops with government agencies, CSOs, and community leaders to co-design the toolkit, ensuring cultural relevance and ownership.

Content development: Draft messaging guides, dialogue frameworks, and facilitation tools grounded in evidence and aligned with national SRHR strategies.

Objective 2: Enhance consistent messaging to promote positive masculinity and gender equity

Message Harmonization: Develop standardized communication templates to ensure coherence across institutions and communities

Ensure that the toolkit is evidence-based, culturally sensitive, adaptable across diverse community contexts.

Objective 3: Evidence – based messaging using behavioural research

Ensure that the proposed messaging is informed by behavioural research insights.

Audience segmentation: Tailor messages to resonate with specific groups, addressing their unique motivations and concerns.

Iterative testing: Use focus groups and rapid surveys to test message effectiveness before wide rollout. Refine messaging based on community responses.

Experience and skills required

• Advanced degree (masters or PHD) Social Sciences, Public health, gender studies, development studies or a related field.
• Minimum 10 years of progress experience in Social Behaviour Change and Communication (SBBC), and advocacy
• Strong background in SBCC approaches, including evidence-based messaging and community dialogue facilitation

Advocacy and Policy development: Experience designing advocacy tools, messaging frameworks, and supporting policy integration

Community Engagement: Practical experience working with diverse groups (men, boys, women, youth, elders) to challenge harmful norms.

Research and evidence use ability to conduct behavioural insights research and translate findings into actionable communications strategies.

Experience working with government institutions, preferably Kenya or similar contexts on demographic data and evidence-based planning and budgeting

High-level communication, report writing, and stakeholder engagement skills

• Deliver a practical advocacy toolkit with standardized messaging guides that are evidence based and designed to ensure sustainable male engagement in SRHR.
• Apply behavioral science to craft evidence-based messages tailored to the target audience (Men and boys).
• Develop and operationalize an advocacy toolkit with stakeholders, including messaging and community dialogue guides.
• Encourage reflection, empathy, and collective problem-solving through the toolkit.
• Incorporate participatory approaches (storytelling, role-plays, peer discussions) for gradual behavior shift.
• Convene workshops with government agencies, CSOs, and community leaders to co-design the toolkit, ensuring cultural relevance and ownership.
• Draft messaging guides, dialogue frameworks, and facilitation tools grounded in evidence and aligned with national SRHR strategies.
• Enhance consistent messaging to promote positive masculinity and gender equity.
• Develop standardized communication templates to ensure coherence across institutions and communities.
• Ensure the toolkit is evidence-based, culturally sensitive, and adaptable across diverse community contexts.
• Ensure proposed messaging is informed by behavioral research insights.
• Tailor messages to resonate with specific groups, addressing their unique motivations and concerns.
• Use focus groups and rapid surveys to test message effectiveness before wide rollout.
• Refine messaging based on community responses.

• Social Behaviour Change and Communication (SBBC)
• Advocacy
• Evidence-based messaging
• Community dialogue facilitation
• Advocacy tool design
• Messaging framework development
• Policy integration support
• Community engagement with diverse groups
• Behavioral insights research
• Translating research findings into communications strategies
• Working with government institutions
• Demographic data analysis
• Evidence-based planning and budgeting
• High-level communication
• Report writing
• Stakeholder engagement

• Advanced degree (masters or PHD) in Social Sciences, Public health, gender studies, development studies or a related field.
• Minimum 10 years of progressive experience in Social Behaviour Change and Communication (SBBC), and advocacy.
• Strong background in SBCC approaches, including evidence-based messaging and community dialogue facilitation.
• Experience designing advocacy tools, messaging frameworks, and supporting policy integration.
• Practical experience working with diverse groups (men, boys, women, youth, elders) to challenge harmful norms.
• Ability to conduct behavioral insights research and translate findings into actionable communications strategies.
• Experience working with government institutions, preferably Kenya or similar contexts on demographic data and evidence-based planning and budgeting.
• High-level communication, report writing, and stakeholder engagement skills.