CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Responsibilities or duties

The Sales Technical Mechanical Engineer will be responsible for driving revenue growth by identifying new business opportunities, managing client relationships, and promoting the company’s products within the printing, textiles, packaging, paper, steel, and general industrial sectors.

Qualifications or requirements

• Diploma in Sales, Mechanical Engineering, or related field.
• Bachelor’s degree in Business administration and management, Sales and Marketing or related field
• Strong technical understanding of print consumables, flexo and offset printing, rubber rollers, or industrial machinery (advantageous).
• Excellent communication and presentation abilities.
• Technical aptitude and ability to grasp complex industrial products.
• Strong analytical and market research skills.
• Customer-focused with strong relationship-building abilities.
• Proficiency in MS Office and CRM systems.
• Self-driven, proactive, and able to work under minimal supervision.
• Soft Skills: Strong negotiation skills, excellent communication, and a proactive sales mindset.

Experience needed

• Minimum of 3–5 years’ experience in technical mechanical sales or marketing within manufacturing, industrial products, engineering, or printing-related industry.
• Proven track record of achieving sales targets and managing customer portfolios.

• Identify, develop, and secure new business opportunities across targeted industries.
• Conduct client visits, product demonstrations, and technical presentations.
• Build and maintain strong relationships with customers, distributors, and industry partners.
• Prepare sales proposals, quotations, and negotiate contracts.
• Achieve set sales targets and contribute to strategic growth plans.
• Gather market intelligence on competitors, pricing, and emerging trends.
• Follow up on leads, manage the sales pipeline, and maintain updated CRM records.
• Understand and explain technical features, benefits, and specifications of industrial rubber and polyurethane rollers.
• Provide customers with technical guidance on product selection, usage, and maintenance.
• Work closely with production and engineering teams to address customer requirements and quality concerns.
• Assist in product testing, sampling, and performance evaluations with clients.
• Develop and implement marketing campaigns to promote products and brand visibility.
• Create marketing materials including brochures, product sheets, and digital content.
• Manage social media pages, website content, and digital marketing initiatives.
• Plan and execute exhibitions, trade fairs, plant tours, and customer engagement events.
• Conduct market research to identify new markets, customer segments, and partnership opportunities.
• Prepare weekly and monthly sales and marketing reports.
• Maintain proper documentation of customer interactions, orders, and feedback.
• Support management in developing annual sales and marketing strategies.

• Excellent communication and presentation abilities.
• Technical aptitude and ability to grasp complex industrial products.
• Strong analytical and market research skills.
• Customer-focused with strong relationship-building abilities.
• Proficiency in MS Office and CRM systems.
• Self-driven, proactive, and able to work under minimal supervision.
• Strong negotiation skills
• Proactive sales mindset

• Diploma in Sales, Mechanical Engineering, or related field.
• Bachelor’s degree in Business administration and management, Sales and Marketing or related field
• Minimum of 3–5 years’ experience in technical mechanical sales or marketing within manufacturing, industrial products, engineering, or printing-related industry.
• Strong technical understanding of print consumables, flexo and offset printing, rubber rollers, or industrial machinery (advantageous).
• Proven track record of achieving sales targets and managing customer portfolios.