Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Job Summary

The Territory Trade Marketer - HPC -Central is responsible for driving sales and market share growth within the assigned territory, focusing on the Home & Personal Care (HPC) categories. This role involves managing distributor relationships, executing trade activation plans, and ensuring effective merchandising and route-to-market strategies.

Responsibilities

• Develop and implement territory execution plans to achieve sales targets.
• Manage and strengthen relationships with distributors to ensure effective product distribution and availability.
• Plan and execute trade activations and visibility programs to enhance brand presence in the market.
• Oversee merchandising standards and ensure optimal product placement in retail outlets.
• Monitor market trends and competitor activities to identify opportunities and challenges.
• Drive sell-out, market share growth, and execution excellence within the territory.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, Sales, Commerce, or a related field.
• A professional qualification in Sales & Marketing will be an added advantage.
• Minimum 3 - 4 years' experience in Trade Marketing, Channel Development, or Field Sales within the Home & Personal Care (HPC) industry.
• Proven experience managing distributors, trade activations, visibility programs, merchandising, and market execution initiatives.
• Strong understanding of route-to-market strategies, retail execution, and territory management.
• Demonstrated experience in driving sell-out, market share growth, and execution excellence.
• Mandatory: Experience in HPC categories such as Personal Care, Home Care, Hygiene, Beauty Care, Tissue, Detergents, Skin Care, Hair Care, or Oral Care.

• Develop and implement territory execution plans to achieve sales targets.
• Manage and strengthen relationships with distributors to ensure effective product distribution and availability.
• Plan and execute trade activations and visibility programs to enhance brand presence in the market.
• Oversee merchandising standards and ensure optimal product placement in retail outlets.
• Monitor market trends and competitor activities to identify opportunities and challenges.
• Drive sell-out, market share growth, and execution excellence within the territory.

• Trade Marketing
• Channel Development
• Field Sales
• Distributor Management
• Trade Activations
• Merchandising
• Route-to-Market Strategies
• Territory Execution
• Sell-out
• Market Share Growth
• Execution Excellence

• Bachelor's Degree in Marketing, Business Administration, Sales, Commerce, or a related field.
• A professional qualification in Sales & Marketing will be an added advantage.
• Minimum 3 - 4 years' experience in Trade Marketing, Channel Development, or Field Sales within the Home & Personal Care (HPC) industry.
• Proven experience managing distributors, trade activations, visibility programs, merchandising, and market execution initiatives.
• Strong understanding of route-to-market strategies, retail execution, and territory management.
• Demonstrated experience in driving sell-out, market share growth, and execution excellence.
• Experience in HPC categories such as Personal Care, Home Care, Hygiene, Beauty Care, Tissue, Detergents, Skin Care, Hair Care, or Oral Care.