Background information about the job or company

Healthy U was therefore created and has grown from a desire to raise awareness about living a healthier life to becoming the number one health food and supplement provider in Kenya that sets the latest health trends. Now, with over 30 stores in both Kenya and Uganda, we constantly strive to uphold our promise of providing the best products and services for �...

Responsibilities or duties

• Own the full member experience lifecycle, managing feedback, queries, and escalations with empathy and professionalism
• Build a thriving Wellness Club community through educational content, exclusive events, and members-only experiences
• Oversee day to day programme operations across in store, e commerce, and app, including rules, T&Cs, rewards, and points mechanics
• Develop and deploy member exclusive offers and seasonal campaigns, partnering with brand suppliers and marketing for rollout
• Analyse performance, member growth, redemption patterns, and ROI, producing monthly dashboards and using segmentation to drive personalisation
• Continuously evolve the loyalty proposition, support new digital features, and explore partnerships that add value to members

Qualifications or requirements

Experience needed

• 2 to 4 years experience in CRM, loyalty management, retail marketing, or digital marketing
• Experience with CRM databases, loyalty platforms or marketing automation tools
• Strong analytical skills with ability to translate data into insights and actions
• Understanding of omnichannel retail and customer lifecycle management

Education

• Degree in Marketing, Business, Data Analytics or related field

• Own the full member experience lifecycle, managing feedback, queries, and escalations with empathy and professionalism
• Build a thriving Wellness Club community through educational content, exclusive events, and members-only experiences
• Oversee day to day programme operations across in store, e commerce, and app, including rules, T&Cs, rewards, and points mechanics
• Develop and deploy member exclusive offers and seasonal campaigns, partnering with brand suppliers and marketing for rollout
• Analyse performance, member growth, redemption patterns, and ROI, producing monthly dashboards and using segmentation to drive personalisation
• Continuously evolve the loyalty proposition, support new digital features, and explore partnerships that add value to members

• CRM databases
• Loyalty platforms
• Marketing automation tools
• Analytical skills
• Omnichannel retail understanding
• Customer lifecycle management

• Degree in Marketing, Business, Data Analytics or related field