Agency Manager job at Liberty Life Assurance Kenya
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Agency Manager
2026-06-02T06:03:40+00:00
Liberty Life Assurance Kenya
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_9956/logo/download%20(4).png
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Insurance
Management, Sales & Retail, Human Resources, Business Operations
KES
MONTH
2026-06-09T17:00:00+00:00
8

Background

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...

Job Summary

The Agency Manager will be responsible for recruitment, coaching, talent management and maintaining a high-performance culture within the Agency through individual sales and with the help of Sales Agents and Unit Leaders in line with Liberty Life business objectives and code of ethics.

Key Responsibilities

  • Market Dominance
    • To implement market dominance strategy by creating and nurturing sustainable business relationships with Employer Markets for distribution of Liberty Life products.
    • Set targets with the team to be met from Employer Markets and MMM Program.
    • Ensure the branded merchandise and other support by the Head office is routed to the intended employer markets/ Clients/ Agents.
    • Monitor the sales of these markets periodically and report on the same for informed decision-making.
  • Recruitment and Talent Management
    • To recruit, supervise and motivate Agents on behalf of Liberty Life for the purpose of soliciting, procuring and promptly submitting to Liberty Life applications for insurance and annuity products offered by Liberty Life in Kenya.
    • Recruiting Budgeted annual manpower and ensuring retention of the same.
    • Identify and nurture talent/high performers.
  • Training
    • To offer training and development to Liberty Life Agents indiscriminatingly through Coaching and Mentorship.
    • Provide Counsel and resolve disputes or disagreements while continuously monitoring and evaluating development needs of the team.
  • Performance management
    • Ensure budgeted productivity and Persistency target is met by the Agency.
    • Motivate the team towards achieving set production targets.
    • Ensure completion and signing of performance contracts.
    • Assist Agents in goal-setting and follow through of the same.
    • Continuous goal evaluation and appraisal through a comprehensive validation process. Inspire and motivate the team.
    • Monitor individual and team performance.
    • Maintaining a high-performance culture within the Agency Team.
  • Other Responsibilities
    • Timely reports on agency production periodically.
    • Communicating policy decisions to the team in an accurate and timely manner.
    • Establishing and maintaining a steady and sound client base and giving lead to the team through joint calls.
    • Safeguarding and enhancing the Liberty brand by maintaining the corporate image, values as well as upholding ethical values in the business.
    • Conform to applicable government and insurance regulatory laws, rules and regulations as well as company policy.
    • Ensure Agent's compliance with the same laws especially in their services and business with Liberty Life.

Qualifications

  • Must have Certificate of Proficiency (COP) and completed any other insurance professional qualification such as LOMA, ACII, Diploma in Insurance and has a valid IRA Licence for the current year.
  • Must have completed an Academic Diploma or Diploma in Insurance with 3 years’ prior and consecutive experience in leading a sales team within the insurance industry.
  • Proven good performance in sales record of 5 years from a financial institution or insurance industry.
  • Must have a proven clean record in ethical business practices and above reproach in matters, integrity.
  • Good interpersonal and organization skills.
  • Strong presentation skills.
  • Ability to excel in a fast paced, multi-faceted team environment and works well under minimum supervision.
  • Good problem-solving skills.
  • Ability to coach and mentor a sales team to greater performance.
  • Market Dominance
    • To implement market dominance strategy by creating and nurturing sustainable business relationships with Employer Markets for distribution of Liberty Life products.
    • Set targets with the team to be met from Employer Markets and MMM Program.
    • Ensure the branded merchandise and other support by the Head office is routed to the intended employer markets/ Clients/ Agents.
    • Monitor the sales of these markets periodically and report on the same for informed decision-making.
  • Recruitment and Talent Management
    • To recruit, supervise and motivate Agents on behalf of Liberty Life for the purpose of soliciting, procuring and promptly submitting to Liberty Life applications for insurance and annuity products offered by Liberty Life in Kenya.
    • Recruiting Budgeted annual manpower and ensuring retention of the same.
    • Identify and nurture talent/high performers.
  • Training
    • To offer training and development to Liberty Life Agents indiscriminatingly through Coaching and Mentorship.
    • Provide Counsel and resolve disputes or disagreements while continuously monitoring and evaluating development needs of the team.
  • Performance management
    • Ensure budgeted productivity and Persistency target is met by the Agency.
    • Motivate the team towards achieving set production targets.
    • Ensure completion and signing of performance contracts.
    • Assist Agents in goal-setting and follow through of the same.
    • Continuous goal evaluation and appraisal through a comprehensive validation process. Inspire and motivate the team.
    • Monitor individual and team performance.
    • Maintaining a high-performance culture within the Agency Team.
  • Other Responsibilities
    • Timely reports on agency production periodically.
    • Communicating policy decisions to the team in an accurate and timely manner.
    • Establishing and maintaining a steady and sound client base and giving lead to the team through joint calls.
    • Safeguarding and enhancing the Liberty brand by maintaining the corporate image, values as well as upholding ethical values in the business.
    • Conform to applicable government and insurance regulatory laws, rules and regulations as well as company policy.
    • Ensure Agent's compliance with the same laws especially in their services and business with Liberty Life.
  • Good interpersonal and organization skills.
  • Strong presentation skills.
  • Ability to excel in a fast paced, multi-faceted team environment and works well under minimum supervision.
  • Good problem-solving skills.
  • Ability to coach and mentor a sales team to greater performance.
  • Must have Certificate of Proficiency (COP) and completed any other insurance professional qualification such as LOMA, ACII, Diploma in Insurance and has a valid IRA Licence for the current year.
  • Must have completed an Academic Diploma or Diploma in Insurance with 3 years’ prior and consecutive experience in leading a sales team within the insurance industry.
  • Proven good performance in sales record of 5 years from a financial institution or insurance industry.
  • Must have a proven clean record in ethical business practices and above reproach in matters, integrity.
professional certificate
12
JOB-6a1e723ca3168

Vacancy title:
Agency Manager

[Type: FULL_TIME, Industry: Insurance, Category: Management, Sales & Retail, Human Resources, Business Operations]

Jobs at:
Liberty Life Assurance Kenya

Deadline of this Job:
Tuesday, June 9 2026

Duty Station:
Nairobi | Nairobi

Summary
Date Posted: Tuesday, June 2 2026, Base Salary: Not Disclosed

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JOB DETAILS:

Background

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...

Job Summary

The Agency Manager will be responsible for recruitment, coaching, talent management and maintaining a high-performance culture within the Agency through individual sales and with the help of Sales Agents and Unit Leaders in line with Liberty Life business objectives and code of ethics.

Key Responsibilities

  • Market Dominance
    • To implement market dominance strategy by creating and nurturing sustainable business relationships with Employer Markets for distribution of Liberty Life products.
    • Set targets with the team to be met from Employer Markets and MMM Program.
    • Ensure the branded merchandise and other support by the Head office is routed to the intended employer markets/ Clients/ Agents.
    • Monitor the sales of these markets periodically and report on the same for informed decision-making.
  • Recruitment and Talent Management
    • To recruit, supervise and motivate Agents on behalf of Liberty Life for the purpose of soliciting, procuring and promptly submitting to Liberty Life applications for insurance and annuity products offered by Liberty Life in Kenya.
    • Recruiting Budgeted annual manpower and ensuring retention of the same.
    • Identify and nurture talent/high performers.
  • Training
    • To offer training and development to Liberty Life Agents indiscriminatingly through Coaching and Mentorship.
    • Provide Counsel and resolve disputes or disagreements while continuously monitoring and evaluating development needs of the team.
  • Performance management
    • Ensure budgeted productivity and Persistency target is met by the Agency.
    • Motivate the team towards achieving set production targets.
    • Ensure completion and signing of performance contracts.
    • Assist Agents in goal-setting and follow through of the same.
    • Continuous goal evaluation and appraisal through a comprehensive validation process. Inspire and motivate the team.
    • Monitor individual and team performance.
    • Maintaining a high-performance culture within the Agency Team.
  • Other Responsibilities
    • Timely reports on agency production periodically.
    • Communicating policy decisions to the team in an accurate and timely manner.
    • Establishing and maintaining a steady and sound client base and giving lead to the team through joint calls.
    • Safeguarding and enhancing the Liberty brand by maintaining the corporate image, values as well as upholding ethical values in the business.
    • Conform to applicable government and insurance regulatory laws, rules and regulations as well as company policy.
    • Ensure Agent's compliance with the same laws especially in their services and business with Liberty Life.

Qualifications

  • Must have Certificate of Proficiency (COP) and completed any other insurance professional qualification such as LOMA, ACII, Diploma in Insurance and has a valid IRA Licence for the current year.
  • Must have completed an Academic Diploma or Diploma in Insurance with 3 years’ prior and consecutive experience in leading a sales team within the insurance industry.
  • Proven good performance in sales record of 5 years from a financial institution or insurance industry.
  • Must have a proven clean record in ethical business practices and above reproach in matters, integrity.
  • Good interpersonal and organization skills.
  • Strong presentation skills.
  • Ability to excel in a fast paced, multi-faceted team environment and works well under minimum supervision.
  • Good problem-solving skills.
  • Ability to coach and mentor a sales team to greater performance.

Work Hours: 8

Experience in Months: 12

Level of Education: professional certificate

Job application procedure
Interested in applying for this job? Click here to submit your application now.

Interested candidates are encouraged to forward their updated CVs to  by 9 June 2026 stating the role title on the subject heading. Liberty Life is an equal opportunity organization and actively encourages diversity.

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Job Info
Job Category: Management jobs in Kenya
Job Type: Full-time
Deadline of this Job: Tuesday, June 9 2026
Duty Station: Nairobi | Nairobi
Posted: 02-06-2026
No of Jobs: 1
Start Publishing: 02-06-2026
Stop Publishing (Put date of 2030): 10-10-2076
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