Background information about the job or company

Reporting to Regional Sales Manager, the Area Sales Managers will drive sales performance, strengthen distributor and customer relationships, and grow market share within assigned territories. The successful candidates will be responsible for executing regional sales strategies, leading frontline sales operations, and identifying growth opportunities to deliver sustainable business results while enhancing market presence in line with assigned KPIs.

Responsibilities or duties

• Execute territory sales strategies to achieve and exceed sales targets.
• Lead, coach, and motivate sales representatives to deliver strong field performance.
• Build and maintain sustainable customer and distributor relationships.
• Identify new business opportunities and drive market expansion initiatives.
• Monitor competitor activity, customer trends, and market developments.
• Drive disciplined use of Sales Force Automation (SFA) for reporting and KPI tracking.
• Collaborate with cross-functional teams to support operational efficiency and customer service excellence.
• Drive compliance with company policies, governance standards, and quality systems.

Qualifications or requirements

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Strong communication, negotiation, and customer relationship management skills.
• Proficiency in Microsoft Office applications and CRM/SFA systems.
• Strong analytical and reporting capability.
• Ability to work independently in a fast-paced field environment.

Experience needed

• Minimum 3 years’ experience in sales management or territory sales leadership.
• Experience managing sales representatives and distributor networks.

• Execute territory sales strategies to achieve and exceed sales targets.
• Lead, coach, and motivate sales representatives to deliver strong field performance.
• Build and maintain sustainable customer and distributor relationships.
• Identify new business opportunities and drive market expansion initiatives.
• Monitor competitor activity, customer trends, and market developments.
• Drive disciplined use of Sales Force Automation (SFA) for reporting and KPI tracking.
• Collaborate with cross-functional teams to support operational efficiency and customer service excellence.
• Drive compliance with company policies, governance standards, and quality systems.

• Strong communication skills
• Negotiation skills
• Customer relationship management skills
• Proficiency in Microsoft Office applications
• Proficiency in CRM/SFA systems
• Strong analytical capability
• Strong reporting capability
• Ability to work independently

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Minimum 3 years’ experience in sales management or territory sales leadership.
• Experience managing sales representatives and distributor networks.