Background

HFC Limited, the banking and property finance subsidiary of HF Group, has an exciting opportunity in our Innovation & Digital Transformation Department. We are seeking a talented, dynamic, self-driven, and results-oriented individual who is committed to performance, excellence, and participating in our growth strategy.

The role holder will be playing a critical role in driving product vision, strategy, and execution within an agile environment. He/ She is responsible for defining user stories, prioritizing the product backlog, and ensuring that the development team delivers maximum value to the business and its customers. He/ She will work closely with Scrum Masters, Developers, UX/UI Designers, and Business Stakeholders to translate business requirements into actionable tasks and deliver customer-centric digital solutions.

Responsibilities

• Review and understand the current customer segments and product performance.
• Translate business needs into detailed product/business requirements, user stories and process flows.
• Maintain a well-defined product backlog, prioritizing features based on business value, customer impact, and technical feasibility.
• Work closely with engineering, design, and other teams to ensure timely delivery.
• Continuously work with the senior product owners and tribe lead to refine the product vision based on market trends, customer feedback, and strategic goals.
• Write clear, concise, and actionable user stories and acceptance criteria.
• Prioritize backlog items to ensure that the development team is focused on delivering the most valuable features.
• Actively participate in sprint planning, daily stand-ups, sprint reviews, and retrospectives.
• Review and accept completed stories, ensuring they meet the acceptance criteria and quality standards.
• Monitor product performance using KPIs and analytics.
• Gather customer feedback and iterate to improve product experience.
• Track product performance, collect feedback, and use insights to guide data-driven decisions while reporting on both financial and non-financial metrics.
• Incorporate design thinking principle in the product delivery life-cycle.

Qualifications and Experience

Key Competencies and Skills

• Strong understanding of Agile methodologies (Scrum, Kanban) and product management principles.
• Strong understanding of the design thinking methodology and has demonstrated experience applying.
• Excellent communication, collaboration, and stakeholder management skills.
• Knowledge of UX principles and data-driven decision-making.
• Ability to translate business requirements into technical tasks.

Minimum Qualifications, Knowledge and Experience

Academic & Professional

• Bachelor’s degree in Business, Information Technology, Computer Science, or a related field
• Product Owner, Business Analysis, or Process Analysis certification is an added advantage

Experience

• Minimum of 3 years’ experience as a Product Owner, Product Analyst, Business Analyst, or Process Analyst
• Experience using product lifecycle and agile management tools (e.g., Jira, Trello)

• Review and understand the current customer segments and product performance.
• Translate business needs into detailed product/business requirements, user stories and process flows.
• Maintain a well-defined product backlog, prioritizing features based on business value, customer impact, and technical feasibility.
• Work closely with engineering, design, and other teams to ensure timely delivery.
• Continuously work with the senior product owners and tribe lead to refine the product vision based on market trends, customer feedback, and strategic goals.
• Write clear, concise, and actionable user stories and acceptance criteria.
• Prioritize backlog items to ensure that the development team is focused on delivering the most valuable features.
• Actively participate in sprint planning, daily stand-ups, sprint reviews, and retrospectives.
• Review and accept completed stories, ensuring they meet the acceptance criteria and quality standards.
• Monitor product performance using KPIs and analytics.
• Gather customer feedback and iterate to improve product experience.
• Track product performance, collect feedback, and use insights to guide data-driven decisions while reporting on both financial and non-financial metrics.
• Incorporate design thinking principle in the product delivery life-cycle.

• Strong understanding of Agile methodologies (Scrum, Kanban) and product management principles.
• Strong understanding of the design thinking methodology and has demonstrated experience applying.
• Excellent communication, collaboration, and stakeholder management skills.
• Knowledge of UX principles and data-driven decision-making.
• Ability to translate business requirements into technical tasks.

• Bachelor’s degree in Business, Information Technology, Computer Science, or a related field
• Product Owner, Business Analysis, or Process Analysis certification is an added advantage