ASSISTANT MARKETING MANAGER
2026-02-10T02:47:54+00:00
Brites Management
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_2031/logo/Brites%20Management.png
https://www.britesmanagement.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Marketing, Management
2026-02-20T17:00:00+00:00
8
ASSISTANT MARKETING MANAGER
DUTIES AND RESPONSIBILITIES
Marketing Strategy & Campaign Management
- Assist in the development and execution of comprehensive marketing strategies and campaigns to promote the company’s products and services.
- Contribute to annual marketing plans and budgets, ensuring alignment with overall business objectives.
- Coordinate cross-functional teams to ensure timely execution of campaigns across digital, print, in-store, and event platforms.
- Conduct post-campaign analysis to measure ROI and effectiveness, providing insights for future strategies.
Brand Development & Management
- Support the creation, refinement, and enforcement of brand guidelines to ensure a consistent brand image across all customer touchpoints.
- Collaborate with design and creative teams to produce compelling brand assets (brochures, packaging, signage, etc.).
- Ensure all marketing materials reflect the brand’s tone of voice, visual identity, and strategic positioning.
- Monitor competitor branding and positioning activities, offering suggestions for differentiation.
Digital Marketing & Content Creation
- Oversee content planning and execution across digital channels including website, email newsletters, and social media platforms.
- Assist in SEO/SEM activities and coordinate with digital agencies to optimize performance.
- Contribute to paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) by providing briefs, creative input, and performance reviews.
- Manage marketing content calendars to ensure consistent publishing of engaging and relevant material.
Market Research & Trend Analysis
- Conduct regular market and competitor analysis to identify trends, opportunities, and threats in the industry.
- Collect and interpret consumer feedback, behavior, and preferences to inform marketing strategies.
- Prepare reports and insights to support product positioning, pricing strategies, and promotional decisions.
Event Planning & Coordination
- Assist in the planning and execution of marketing events, exhibitions, trade shows, and product launches.
- Liaise with event organizers, vendors, and internal teams to ensure smooth execution and maximum brand visibility.
- Prepare promotional materials, presentations, and collateral for events.
- Monitor post-event outcomes and gather feedback for continuous improvement.
Internal & External Communication
- Coordinate with internal departments (sales, product development, customer service) to align marketing efforts with business goals.
- Maintain relationships with external partners, such as creative agencies, media outlets, influencers, and print suppliers.
- Draft internal newsletters and communications to keep teams informed on marketing plans and updates.
Reporting & Performance Tracking
- Maintain dashboards and marketing KPIs to track the effectiveness of campaigns and initiatives.
- Prepare monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations.
- Monitor budget usage and ensure that marketing spend is aligned with approved plans.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree in Marketing, Communications, or a related field
- 2–3 years of proven experience in marketing, brand management, or advertising
- Strong understanding of marketing principles, brand strategy, and digital marketing trends
- Excellent written and verbal communication skills
- Proficiency in MS Office; knowledge of marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp) is a plus.
Marketing Strategy & Campaign Management
Assist in the development and execution of comprehensive marketing strategies and campaigns to promote the company’s products and services.
Contribute to annual marketing plans and budgets, ensuring alignment with overall business objectives.
Coordinate cross-functional teams to ensure timely execution of campaigns across digital, print, in-store, and event platforms.
Conduct post-campaign analysis to measure ROI and effectiveness, providing insights for future strategies.
Brand Development & Management
Support the creation, refinement, and enforcement of brand guidelines to ensure a consistent brand image across all customer touchpoints.
Collaborate with design and creative teams to produce compelling brand assets (brochures, packaging, signage, etc.).
Ensure all marketing materials reflect the brand’s tone of voice, visual identity, and strategic positioning.
Monitor competitor branding and positioning activities, offering suggestions for differentiation.
Digital Marketing & Content Creation
Oversee content planning and execution across digital channels including website, email newsletters, and social media platforms.
Assist in SEO/SEM activities and coordinate with digital agencies to optimize performance.
Contribute to paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) by providing briefs, creative input, and performance reviews.
Manage marketing content calendars to ensure consistent publishing of engaging and relevant material.
Market Research & Trend Analysis
Conduct regular market and competitor analysis to identify trends, opportunities, and threats in the industry.
Collect and interpret consumer feedback, behavior, and preferences to inform marketing strategies.
Prepare reports and insights to support product positioning, pricing strategies, and promotional decisions.
Event Planning & Coordination
Assist in the planning and execution of marketing events, exhibitions, trade shows, and product launches.
Liaise with event organizers, vendors, and internal teams to ensure smooth execution and maximum brand visibility.
Prepare promotional materials, presentations, and collateral for events.
Monitor post-event outcomes and gather feedback for continuous improvement.
Internal & External Communication
Coordinate with internal departments (sales, product development, customer service) to align marketing efforts with business goals.
Maintain relationships with external partners, such as creative agencies, media outlets, influencers, and print suppliers.
Draft internal newsletters and communications to keep teams informed on marketing plans and updates.
Reporting & Performance Tracking
Maintain dashboards and marketing KPIs to track the effectiveness of campaigns and initiatives.
Prepare monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations.
Monitor budget usage and ensure that marketing spend is aligned with approved plans.
Degree in Marketing, Communications, or a related field
2–3 years of proven experience in marketing, brand management, or advertising
Strong understanding of marketing principles, brand strategy, and digital marketing trends
Excellent written and verbal communication skills
Proficiency in MS Office; knowledge of marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp) is a plus.
JOB-698a9c5a84f50
Vacancy title:
ASSISTANT MARKETING MANAGER
[Type: FULL_TIME, Industry: Consulting, Category: Marketing, Management]
Jobs at:
Brites Management
Deadline of this Job:
Friday, February 20 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Tuesday, February 10 2026, Base Salary: Not Disclosed
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JOB DETAILS:
ASSISTANT MARKETING MANAGER
DUTIES AND RESPONSIBILITIES
Marketing Strategy & Campaign Management
- Assist in the development and execution of comprehensive marketing strategies and campaigns to promote the company’s products and services.
- Contribute to annual marketing plans and budgets, ensuring alignment with overall business objectives.
- Coordinate cross-functional teams to ensure timely execution of campaigns across digital, print, in-store, and event platforms.
- Conduct post-campaign analysis to measure ROI and effectiveness, providing insights for future strategies.
Brand Development & Management
- Support the creation, refinement, and enforcement of brand guidelines to ensure a consistent brand image across all customer touchpoints.
- Collaborate with design and creative teams to produce compelling brand assets (brochures, packaging, signage, etc.).
- Ensure all marketing materials reflect the brand’s tone of voice, visual identity, and strategic positioning.
- Monitor competitor branding and positioning activities, offering suggestions for differentiation.
Digital Marketing & Content Creation
- Oversee content planning and execution across digital channels including website, email newsletters, and social media platforms.
- Assist in SEO/SEM activities and coordinate with digital agencies to optimize performance.
- Contribute to paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) by providing briefs, creative input, and performance reviews.
- Manage marketing content calendars to ensure consistent publishing of engaging and relevant material.
Market Research & Trend Analysis
- Conduct regular market and competitor analysis to identify trends, opportunities, and threats in the industry.
- Collect and interpret consumer feedback, behavior, and preferences to inform marketing strategies.
- Prepare reports and insights to support product positioning, pricing strategies, and promotional decisions.
Event Planning & Coordination
- Assist in the planning and execution of marketing events, exhibitions, trade shows, and product launches.
- Liaise with event organizers, vendors, and internal teams to ensure smooth execution and maximum brand visibility.
- Prepare promotional materials, presentations, and collateral for events.
- Monitor post-event outcomes and gather feedback for continuous improvement.
Internal & External Communication
- Coordinate with internal departments (sales, product development, customer service) to align marketing efforts with business goals.
- Maintain relationships with external partners, such as creative agencies, media outlets, influencers, and print suppliers.
- Draft internal newsletters and communications to keep teams informed on marketing plans and updates.
Reporting & Performance Tracking
- Maintain dashboards and marketing KPIs to track the effectiveness of campaigns and initiatives.
- Prepare monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations.
- Monitor budget usage and ensure that marketing spend is aligned with approved plans.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree in Marketing, Communications, or a related field
- 2–3 years of proven experience in marketing, brand management, or advertising
- Strong understanding of marketing principles, brand strategy, and digital marketing trends
- Excellent written and verbal communication skills
- Proficiency in MS Office; knowledge of marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp) is a plus.
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now.
- If you meet the above qualifications, skills and experience share CV following the application procedure
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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