Background

Our client is a fast-growing credit provider committed to offering accessible and innovative financial solutions to individuals, salaried employees, SMEs, and businesses. The company is focused on driving financial inclusion through customer-centric lending solutions while maintaining high standards of governance, operational excellence, and regulatory compliance. As part of its growth strategy, the company is seeking an experienced Business Development & Sales Manager to drive portfolio growth, strengthen strategic partnerships, and lead a high-performing sales team.

Responsibilities

The Sales Manager is responsible for providing strategic leadership and direction to the Company’s sales function to drive sustainable business growth, increase market share, expand the loan portfolio, and enhance customer acquisition and retention. The role is accountable for developing and executing sales strategies, managing sales teams, building strategic partnerships, and ensuring the achievement of revenue and portfolio growth targets while maintaining high portfolio quality.

The position works closely with the Credit, Marketing, Operations, Risk, and Finance teams to deliver profitable business growth aligned with the Company’s strategic objectives.

Key Responsibilities:

Sales Strategy and Business Growth

• Develop and implement the Company’s annual sales strategy in line with the strategic business plan.
• Drive growth of the loan portfolio through acquisition of quality borrowers across all market segments.
• Develop sales plans, targets, and initiatives that support sustainable revenue growth.
• Identify new market opportunities, customer segments, and strategic partnerships.
• Develop innovative customer acquisition and retention strategies.
• Lead market penetration initiatives in new geographical areas.
• Continuously evaluate market trends, competitor activities, and customer needs and recommend strategic interventions.

Sales Performance Management

• Develop annual, quarterly, and monthly sales targets for all sales teams.
• Monitor daily, weekly, and monthly sales performance against targets.
• Establish performance management systems and Key Performance Indicators (KPIs).
• Conduct regular sales review meetings and performance coaching sessions.
• Implement corrective actions where sales performance falls below expectations.
• Drive a high-performance sales culture focused on accountability and results.

Team Leadership and Development

• Recruit, train, mentor, and develop high-performing sales teams.
• Provide leadership and motivation to Sales Officers and field sales teams.
• Conduct regular performance appraisals and coaching.
• Identify staff training needs and coordinate continuous capacity building.
• Foster teamwork, integrity, professionalism, and a customer-centric culture.

Customer Acquisition and Relationship Management

• Develop strategies for attracting new clients while retaining existing customers.
• Build and maintain strong relationships with key clients, employers, SACCOs, corporates, government institutions, and strategic partners.
• Strengthen customer engagement through regular visits and relationship management.
• Ensure excellent customer experience throughout the customer journey.
• Resolve escalated customer complaints promptly.

Portfolio Growth and Quality

• Drive quality loan book growth while maintaining acceptable portfolio quality.
• Collaborate closely with the Credit Department to ensure quality appraisal and disbursement processes.
• Monitor portfolio performance, delinquency trends, and early warning indicators.
• Develop initiatives that improve portfolio quality and minimize non-performing loans.
• Ensure compliance with the Company’s credit policies.

Marketing and Brand Development

• Work closely with Marketing to execute integrated sales and marketing campaigns.
• Promote and strengthen the Company’s brand across all customer touchpoints.
• Coordinate product launches, exhibitions, roadshows, activations, and promotional events.
• Enhance the Company’s visibility through strategic partnerships and community engagement.
• Support development of brochures, presentations, promotional materials, digital campaigns, and customer education initiatives.

Product Development

• Conduct market research to identify customer needs.
• Recommend new financial products and product enhancements.
• Gather customer feedback to improve existing products and service delivery.
• Participate in pricing reviews and product positioning strategies.

Strategic Partnerships

• Build partnerships with employers, corporates, government institutions, NGOs, and other organizations.
• Grow the Company’s loan portfolio through strategic partnerships.
• Identify opportunities for agency partnerships and distribution channels.
• Negotiate mutually beneficial business arrangements.

Budget Management

• Prepare and manage the annual Sales and Marketing budget.
• Monitor utilization of sales resources to ensure cost effectiveness.
• Maximize return on marketing and sales investments.
• Prepare budget performance reports.

Reporting and Business Intelligence

• Prepare weekly, monthly, quarterly, and annual sales reports.
• Analyze sales data and market intelligence to guide business decisions.
• Develop sales dashboards and performance reports for Management and the Board.
• Present recommendations based on sales trends and business analytics.

Compliance and Risk Management

• Ensure adherence to all regulatory requirements and Company policies.
• Promote ethical selling practices.
• Ensure compliance with Anti-Money Laundering (AML), Know Your Customer (KYC), and Consumer Protection requirements.
• Identify and mitigate sales-related operational risks.

Stakeholder Management

• Work closely with Management, the Board Marketing Committee, and other departments.
• Represent the Company at industry events, conferences, exhibitions, and networking forums.
• Maintain productive relationships with regulators, strategic partners, and key stakeholders.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Commerce, Finance, Economics, or a related field from a recognized university.
• Master’s Degree in Business Administration (MBA) or a related field will be an added advantage.
• Professional qualification in Sales, Marketing, or Business Development (CIM, MSK, CPS(K), or equivalent) is desirable

Experience needed

• Minimum of seven (7) years’ progressive experience in sales, marketing, or business development within a financial institution, microfinance institution, or fintech.
• At least three (3) years in a managerial or supervisory sales role.
• Demonstrated experience managing high-performing sales teams.
• Proven track record in growing loan portfolios and achieving ambitious sales targets.
• Experience developing strategic partnerships and institutional business.

Additional Notes

NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying

Corporate Staffing Service never asks candidates to pay any money or pay for tests at any stage of the recruitment process

• Develop and implement the Company’s annual sales strategy in line with the strategic business plan.
• Drive growth of the loan portfolio through acquisition of quality borrowers across all market segments.
• Develop sales plans, targets, and initiatives that support sustainable revenue growth.
• Identify new market opportunities, customer segments, and strategic partnerships.
• Develop innovative customer acquisition and retention strategies.
• Lead market penetration initiatives in new geographical areas.
• Continuously evaluate market trends, competitor activities, and customer needs and recommend strategic interventions.
• Develop annual, quarterly, and monthly sales targets for all sales teams.
• Monitor daily, weekly, and monthly sales performance against targets.
• Establish performance management systems and Key Performance Indicators (KPIs).
• Conduct regular sales review meetings and performance coaching sessions.
• Implement corrective actions where sales performance falls below expectations.
• Drive a high-performance sales culture focused on accountability and results.
• Recruit, train, mentor, and develop high-performing sales teams.
• Provide leadership and motivation to Sales Officers and field sales teams.
• Conduct regular performance appraisals and coaching.
• Identify staff training needs and coordinate continuous capacity building.
• Foster teamwork, integrity, professionalism, and a customer-centric culture.
• Develop strategies for attracting new clients while retaining existing customers.
• Build and maintain strong relationships with key clients, employers, SACCOs, corporates, government institutions, and strategic partners.
• Strengthen customer engagement through regular visits and relationship management.
• Ensure excellent customer experience throughout the customer journey.
• Resolve escalated customer complaints promptly.
• Drive quality loan book growth while maintaining acceptable portfolio quality.
• Collaborate closely with the Credit Department to ensure quality appraisal and disbursement processes.
• Monitor portfolio performance, delinquency trends, and early warning indicators.
• Develop initiatives that improve portfolio quality and minimize non-performing loans.
• Ensure compliance with the Company’s credit policies.
• Work closely with Marketing to execute integrated sales and marketing campaigns.
• Promote and strengthen the Company’s brand across all customer touchpoints.
• Coordinate product launches, exhibitions, roadshows, activations, and promotional events.
• Enhance the Company’s visibility through strategic partnerships and community engagement.
• Support development of brochures, presentations, promotional materials, digital campaigns, and customer education initiatives.
• Conduct market research to identify customer needs.
• Recommend new financial products and product enhancements.
• Gather customer feedback to improve existing products and service delivery.
• Participate in pricing reviews and product positioning strategies.
• Build partnerships with employers, corporates, government institutions, NGOs, and other organizations.
• Grow the Company’s loan portfolio through strategic partnerships.
• Identify opportunities for agency partnerships and distribution channels.
• Negotiate mutually beneficial business arrangements.
• Prepare and manage the annual Sales and Marketing budget.
• Monitor utilization of sales resources to ensure cost effectiveness.
• Maximize return on marketing and sales investments.
• Prepare budget performance reports.
• Prepare weekly, monthly, quarterly, and annual sales reports.
• Analyze sales data and market intelligence to guide business decisions.
• Develop sales dashboards and performance reports for Management and the Board.
• Present recommendations based on sales trends and business analytics.
• Ensure adherence to all regulatory requirements and Company policies.
• Promote ethical selling practices.
• Ensure compliance with Anti-Money Laundering (AML), Know Your Customer (KYC), and Consumer Protection requirements.
• Identify and mitigate sales-related operational risks.
• Work closely with Management, the Board Marketing Committee, and other departments.
• Represent the Company at industry events, conferences, exhibitions, and networking forums.
• Maintain productive relationships with regulators, strategic partners, and key stakeholders.

• Proficiency in sales strategy
• Team leadership
• Loan portfolio growth
• Sales strategy development and implementation
• Market analysis
• Customer acquisition and retention strategies
• Performance management
• Coaching and mentoring
• Relationship management
• Credit policy compliance
• Marketing campaign execution
• Product development
• Strategic partnership building
• Budget management
• Sales reporting and analysis
• Compliance and risk management
• Stakeholder management

• Bachelor’s Degree in Marketing, Business Administration, Commerce, Finance, Economics, or a related field from a recognized university.
• Master’s Degree in Business Administration (MBA) or a related field will be an added advantage.
• Professional qualification in Sales, Marketing, or Business Development (CIM, MSK, CPS(K), or equivalent) is desirable