Company Overview

Capwell Industries Limited (henceforth referred to as CIL) started its operations in 1999 with a modern maize milling factory in Thika. It manufactures high quality flour, rice pulses and porridges, using the best processes and technologies available. CIL has since diversified its operations to rice milling, porridge milling, packaging of wheat flour and distribution of fruit juice.

Role Context

Category & Innovations Manager —Rice & Pulse

What we're looking for

A category builder with a P&L mindset. You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.

Essential Qualifications & Experience

Bachelor's degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous. Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience. Demonstrated experience managing category strategy, portfolio, innovation and financial performance. Experience leading brands, people and cross-functional projects. FMCG experience essential; food manufacturing or food-category experience strongly preferred.

Food is your category

Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.

Technical Competencies

• Category strategy
• P&L and commercial analysis
• Consumer and shopper insight
• Portfolio architecture
• Pricing and pack architecture
• Innovation / NPD
• Integrated marketing planning
• Marketing ROI

Leadership Competencies

• Strategic thinking
• Commercial judgement
• Consumer orientation
• People leadership
• Analytical thinking
• Influencing
• Collaboration
• Decision-making
• Execution discipline

• Manage category strategy, portfolio, innovation and financial performance
• Lead brands, people and cross-functional projects
• Develop and execute category building strategies with a P&L mindset
• Drive revenue, share, and margin through strategic pricing and portfolio choices
• Understand the economics of staple foods and shopper behavior

• Category strategy
• P&L and commercial analysis
• Consumer and shopper insight
• Portfolio architecture
• Pricing and pack architecture
• Innovation / NPD
• Integrated marketing planning
• Marketing ROI
• Strategic thinking
• Commercial judgement
• Consumer orientation
• People leadership
• Analytical thinking
• Influencing
• Collaboration
• Decision-making
• Execution discipline

• Bachelor's degree in Marketing, Business, Commerce or a related field
• Professional or postgraduate Marketing qualification advantageous
• Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience
• Demonstrated experience managing category strategy, portfolio, innovation and financial performance
• Experience leading brands, people and cross-functional projects
• FMCG experience essential
• Food manufacturing or food-category experience strongly preferred
• Understanding of the economics of staple foods and shopper behavior