Background information about the job or company (e.g., role context, company overview)

To know God and to make Him known through evangelism and discipleship Our Vision: A Community of Believers Impacting the World with the Gospel of our Lord Jesus Christ through the transforming Power of the Holy Spirit. An English speaking Church targeting the urban populace. Missions oriented, with an outreach to the wider community within their context. A community of believers, open to people of all tribes, races and social-strata of the community. A Church with a ministry approach that is holistic; we seek to reach out to the whole person with the life changing Gospel.

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The Commercial & Marketing Manager will provide strategic leadership in driving revenue growth, brand positioning, and audience expansion for the media house, ensuring alignment with its Christ-centered mission. The role integrates commercial strategy, marketing, partnerships to deliver sustainable income streams across broadcast, digital and event platforms while advancing a digital-first approach to content distribution and engagement.

The position reports to Head of Media.

Responsibilities or duties

• Provide Christ-centered leadership by upholding CITAM and Hope Media values, actively participating in ministry initiatives, modeling integrity, discipline and ethical conduct in all commercial and marketing engagements.
• Develop and execute integrated commercial strategies that drive revenue growth across broadcast, digital and events platforms, including advertising, partnerships, sponsorships and new business opportunities aligned to the ministry’s mission.
• Lead the development and implementation of marketing strategies that strengthen Hope Media’s brand visibility, audience reach, and engagement across TV, radio, digital platforms, and community outreach channels.
• Drive digital-first marketing initiatives including social media, streaming platforms, and online campaigns to expand audience reach, enhance engagement, and monetize digital content effectively.
• Build and maintain strong relationships with advertisers, sponsors, donors, and strategic partners, ensuring value-driven collaborations that support both commercial sustainability and ministry impact.
• Work closely with content, technical, and operations teams to align programming, campaigns, and product offerings with market needs, ensuring seamless delivery and impactful audience experiences.
• Develop and manage commercial and marketing budgets, monitor revenue performance, and ensure efficient allocation of resources to maximize return on investment and operational effectiveness.
• Track marketing performance, audience analytics, and revenue metrics; prepare regular reports for leadership; and continuously refine strategies to improve efficiency, innovation, and impact.
• Build a highly performing and effective commercial team.

Qualifications or requirements (e.g., education, skills)

• Must be a born-again, mature Christian who conforms to the CITAM statement of faith.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• A master’s degree (MBA) in Marketing, Strategic Management, or related discipline will be an added advantage.
• Professional certification in Digital Marketing, Brand Strategy, or Strategic Leadership (e.g., CIM, AMA, or equivalent) is desirable.

Experience needed

• Minimum of 10 years of progressive experience in a similar role, and leading high performing sales teams.
• Strong networking and stakeholder relationship management skills.
• Strong grasp of digital marketing ecosystems including analytics, content marketing, brand and social media strategy.
• Proven track record in revenue generation, including advertising sales, sponsorships, and strategic partnerships, with demonstrated ability to build pipelines, negotiate, close deals, and consistently meet or exceed commercial targets.
• Strong commercial acumen and business development with hands-on experience in monetization and conversion, including translating audience insights into revenue opportunities, optimizing pricing and offerings, and driving measurable ROI across broadcast, digital, and event platforms.
• Awareness of Christian media landscapes and alignment of marketing strategies with faith-based content values.

• Provide Christ-centered leadership by upholding CITAM and Hope Media values, actively participating in ministry initiatives, modeling integrity, discipline and ethical conduct in all commercial and marketing engagements.
• Develop and execute integrated commercial strategies that drive revenue growth across broadcast, digital and events platforms, including advertising, partnerships, sponsorships and new business opportunities aligned to the ministry’s mission.
• Lead the development and implementation of marketing strategies that strengthen Hope Media’s brand visibility, audience reach, and engagement across TV, radio, digital platforms, and community outreach channels.
• Drive digital-first marketing initiatives including social media, streaming platforms, and online campaigns to expand audience reach, enhance engagement, and monetize digital content effectively.
• Build and maintain strong relationships with advertisers, sponsors, donors, and strategic partners, ensuring value-driven collaborations that support both commercial sustainability and ministry impact.
• Work closely with content, technical, and operations teams to align programming, campaigns, and product offerings with market needs, ensuring seamless delivery and impactful audience experiences.
• Develop and manage commercial and marketing budgets, monitor revenue performance, and ensure efficient allocation of resources to maximize return on investment and operational effectiveness.
• Track marketing performance, audience analytics, and revenue metrics; prepare regular reports for leadership; and continuously refine strategies to improve efficiency, innovation, and impact.
• Build a highly performing and effective commercial team.

• Strong networking and stakeholder relationship management skills.
• Strong grasp of digital marketing ecosystems including analytics, content marketing, brand and social media strategy.
• Proven track record in revenue generation, including advertising sales, sponsorships, and strategic partnerships, with demonstrated ability to build pipelines, negotiate, close deals, and consistently meet or exceed commercial targets.
• Strong commercial acumen and business development with hands-on experience in monetization and conversion, including translating audience insights into revenue opportunities, optimizing pricing and offerings, and driving measurable ROI across broadcast, digital, and event platforms.
• Awareness of Christian media landscapes and alignment of marketing strategies with faith-based content values.

• Must be a born-again, mature Christian who conforms to the CITAM statement of faith.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• A master’s degree (MBA) in Marketing, Strategic Management, or related discipline will be an added advantage.
• Professional certification in Digital Marketing, Brand Strategy, or Strategic Leadership (e.g., CIM, AMA, or equivalent) is desirable.