Background

Kenya Red Cross is one of the many International Red Cross and Red Crescent Movement societies around the world. The Kenya organisation was established in 1965, The Kenya Red Cross supports and runs a number of projects whilst raising awareness to the Kenyan public about the current issues or problems which may affect them.

JOB SUMMARY:

The Commercial Producer (Business Development) is responsible for generating and managing revenue-driven audiovisual projects while providing creative and operational leadership across all commercial productions. The role combines business development, client management, creative direction, and production oversight to deliver profitable, high-quality commercial content that strengthens Switch’s market position.

The position leads the sourcing, pitching, negotiation, and execution of externally funded projects, ensuring client expectations are met, budgets are controlled, and productions are delivered to the highest professional standards. The role also supports talent development and contributes to the strategic growth of Switch’s commercial portfolio.

KEY RESPONSIBILITIES

Business Development and Revenue Generation

• Identify, source, and secure new external commercial opportunities aligned with Switch’s strategic objectives.
• Build, manage, and grow relationships with clients, agencies, corporates, and institutions.
• Lead negotiations on project scope, pricing, timelines, and deliverables to ensure profitability.
• Drive repeat business and long-term client partnerships.

Client Engagement and Proposal Development

• Engage clients to understand briefs and translate them into creative and commercially viable solutions.
• Develop proposals, treatments, budgets, and production schedules for commercial projects.
• Prepare and deliver persuasive pitches and presentations.
• Ensure timely submission of quotes and proposals in line with client and internal timelines.

Creative Leadership and Concept Development

• Lead ideation and creative direction for commercials, branded content, and digital campaigns.
• Develop scripts, storyboards, and creative treatments aligned with brand strategy and target audiences.
• Ensure content reflects current market trends and platform requirements.

Production Planning and Execution

• Plan, coordinate, and oversee all phases of commercial production, including pre-production, production, and post-production.
• Coordinate internal teams, freelancers, and service providers to ensure seamless execution.
• Allocate production resources efficiently, including crew, equipment, and locations.

Budget and Financial Management

• Prepare and manage production budgets, ensuring cost efficiency and profitability.
• Monitor expenditures and resource utilization throughout the production cycle.
• Ensure financial accountability for all negotiated projects.

Production Oversight and Quality Control

• Supervise studio and field productions to ensure technical and creative excellence.
• Oversee post-production workflows, including editing, sound, graphics, and final delivery.
• Ensure all outputs meet client specifications, brand guidelines, and broadcast or digital standards.

Quality Assurance and Client Satisfaction

• Uphold high standards of creativity, sound, visuals, and storytelling.
• Review and approve final outputs before client delivery.
• Address client feedback constructively and ensure successful project close-out.

Training, Mentorship, and Capacity Building

• Conduct structured training sessions and practical workshops in audiovisual production.
• Mentor junior producers, interns, students, and emerging creatives.
• Support entrepreneurial development through industry-relevant training initiatives.

Reporting, Documentation, and Collaboration

• Provide regular performance and project reports to the Chief Producer and Head of Switch.
• Maintain accurate documentation of projects, budgets, pitches, and client engagements.
• Log daily activities and production milestones.

Strategic Contribution and Representation

• Contribute to the commercial strategy and growth of Switch.
• Represent Switch professionally in client meetings, industry forums, and partnerships.
• Support brand positioning through high-impact commercial productions.

KEY PERFORMANCE INDICATORS

• Achievement of monthly and quarterly revenue targets from externally sourced projects.
• Development of at least two commercially viable creative concepts per month.
• Submission of client budgets and quotations within 24 hours of receiving briefs.
• High client satisfaction levels and repeat business.
• Timely and cost-effective delivery of all commercial productions.
• Consistent delivery of high-quality commercial content.
• Effective training sessions with measurable participant engagement and outcomes.
• Positive collaboration with internal teams and production crews.

SUPERVISORY RESPONSIBILITIES

• Direct supervision of production crews, junior producers, interns, and trainees assigned to commercial projects.

REQUIRED COMPETENCIES AND SKILLS

• Strong business development, negotiation, and client management skills.
• Excellent creative, conceptual, and storytelling ability.
• Proven knowledge of camera operations and post-production workflows.
• Proficiency in industry-standard production and editing software.
• Strong organizational, planning, and problem-solving skills.
• Ability to manage multiple projects under tight deadlines.
• Proficiency in MS Office and relevant digital tools.
• Flexibility to work outside standard hours when required.

EDUCATION AND EXPERIENCE

• University Degree or Diploma in TV Production, Communication, Media Studies, or a related field.
• Minimum of five years’ experience in commercial television and audiovisual production.
• Demonstrable experience in client-facing roles and revenue-driven projects.

• Identify, source, and secure new external commercial opportunities aligned with Switch’s strategic objectives.
• Build, manage, and grow relationships with clients, agencies, corporates, and institutions.
• Lead negotiations on project scope, pricing, timelines, and deliverables to ensure profitability.
• Drive repeat business and long-term client partnerships.
• Engage clients to understand briefs and translate them into creative and commercially viable solutions.
• Develop proposals, treatments, budgets, and production schedules for commercial projects.
• Prepare and deliver persuasive pitches and presentations.
• Ensure timely submission of quotes and proposals in line with client and internal timelines.
• Lead ideation and creative direction for commercials, branded content, and digital campaigns.
• Develop scripts, storyboards, and creative treatments aligned with brand strategy and target audiences.
• Ensure content reflects current market trends and platform requirements.
• Plan, coordinate, and oversee all phases of commercial production, including pre-production, production, and post-production.
• Coordinate internal teams, freelancers, and service providers to ensure seamless execution.
• Allocate production resources efficiently, including crew, equipment, and locations.
• Prepare and manage production budgets, ensuring cost efficiency and profitability.
• Monitor expenditures and resource utilization throughout the production cycle.
• Ensure financial accountability for all negotiated projects.
• Supervise studio and field productions to ensure technical and creative excellence.
• Oversee post-production workflows, including editing, sound, graphics, and final delivery.
• Ensure all outputs meet client specifications, brand guidelines, and broadcast or digital standards.
• Uphold high standards of creativity, sound, visuals, and storytelling.
• Review and approve final outputs before client delivery.
• Address client feedback constructively and ensure successful project close-out.
• Conduct structured training sessions and practical workshops in audiovisual production.
• Mentor junior producers, interns, students, and emerging creatives.
• Support entrepreneurial development through industry-relevant training initiatives.
• Provide regular performance and project reports to the Chief Producer and Head of Switch.
• Maintain accurate documentation of projects, budgets, pitches, and client engagements.
• Log daily activities and production milestones.
• Contribute to the commercial strategy and growth of Switch.
• Represent Switch professionally in client meetings, industry forums, and partnerships.
• Support brand positioning through high-impact commercial productions.

• Strong business development, negotiation, and client management skills.
• Excellent creative, conceptual, and storytelling ability.
• Proven knowledge of camera operations and post-production workflows.
• Proficiency in industry-standard production and editing software.
• Strong organizational, planning, and problem-solving skills.
• Ability to manage multiple projects under tight deadlines.
• Proficiency in MS Office and relevant digital tools.
• Flexibility to work outside standard hours when required.

• University Degree or Diploma in TV Production, Communication, Media Studies, or a related field.
• Minimum of five years’ experience in commercial television and audiovisual production.
• Demonstrable experience in client-facing roles and revenue-driven projects.