Background information about the job or company (e.g., role context, company overview)

The International Livestock Research Institute (ILRI) works to improve food security and reduce poverty in developing countries through research for better and more sustainable use of livestock. ILRI is a CGIAR research centre - part of a global research partnership for a food-secure future.

Responsibilities or duties

Strategy & Design

• Carry out audience research and segmentation (e.g., farmers, youth, women, pastoralists, policymakers) to inform message design and identify best bet delivery channels (local leaders, social media, radio, TV etc
• Based on analysis, design localized campaigns that address behavioural and institutional barriers to technology adoption with different components of the portfolio
• Collaborate with scientists and communication specialists to co-create tailored messages for different audiences (farmers, youth, women, policymakers)

Implementation, trust building and engagement

• Coordinate field-level campaigns using a mix of media (radio, social media, community theatre, local influencers, farmer groups).
• Build partnerships with local media, local influencers, civil society organizations, and county government communication offices.
• Support participatory community dialogues to address social norms and beliefs influencing livestock and climate practices.
• Develop and apply M&E frameworks to assess communication reach, behavioural outcomes, and campaign effectiveness.
• Work with project teams to design indicators and data collection tools that capture behavioural and attitudinal change.
• Monitor and analyse misinformation and disinformation related to livestock and agricultural innovations.
• Develop rapid response communication materials and evidence-based narratives to counter misinformation.
• Support media training, influencer engagement, and knowledge sharing on science-based livestock communication.

Capacity Building & Learning

• Support project teams in integrating SBCC approaches into design and implementation.
• Build the capacity of local partners, youth networks, and extension workers on effective communication and behaviour change principles.
• Document lessons and best practices to inform ILRI and CGIAR’s broader work on scaling and adoption.

Communication support to the portfolio

• Develop a set of materials, messages and stories that emanate from the livestock portfolio to ensure visibility of the program
• Provide regular updates on activities through ILRI social media channels
• Oversee the production of stories and communication products from the portfolio

Qualifications or requirements (e.g., education, skills)

• Bachelor’s degree in communication, Development Communication, Behavioural Science, or related field.
• Seven years of professional experience designing and implementing local SBCC programs in agriculture, health, or climate/environment sectors.
• Proven experience conducting stakeholder analysis, audience segmentation, and formative research to inform campaign design.
• Demonstrated experience working with local media, government, and influencers.
• Knowledge of M&E tools and approaches for communication and behaviour change
• Strong understanding of participatory communication, gender and inclusion, and digital/social media strategies.
• Demonstrated experience translating technical or scientific research into clear, engaging content for diverse audiences, including policymakers, donors, and the public.
• Proven track record in developing communication products for use by local stakeholders
• Experience working with the media, social media influencers and other local leaders.
• Fluency in English, Kiswahili and other local languages is preferable
• Excellent writing and editing skills, with the ability to communicate complex scientific ideas in clear, accessible, and engaging language.
• A positive can-do attitude and ability to work in a complex environment.
• Strong interpersonal and intercultural communication abilities, with experience working in diverse, multicultural teams.
• Results-oriented and proactive, with strong organizational skills and the ability to manage multiple priorities and meet deadlines.
• Strategic and creative thinking, with the ability to plan, execute, and evaluate effective local communication and outreach strategies

• Carry out audience research and segmentation (e.g., farmers, youth, women, pastoralists, policymakers) to inform message design and identify best bet delivery channels (local leaders, social media, radio, TV etc
• Based on analysis, design localized campaigns that address behavioural and institutional barriers to technology adoption with different components of the portfolio
• Collaborate with scientists and communication specialists to co-create tailored messages for different audiences (farmers, youth, women, policymakers)
• Coordinate field-level campaigns using a mix of media (radio, social media, community theatre, local influencers, farmer groups).
• Build partnerships with local media, local influencers, civil society organizations, and county government communication offices.
• Support participatory community dialogues to address social norms and beliefs influencing livestock and climate practices.
• Develop and apply M&E frameworks to assess communication reach, behavioural outcomes, and campaign effectiveness.
• Work with project teams to design indicators and data collection tools that capture behavioural and attitudinal change.
• Monitor and analyse misinformation and disinformation related to livestock and agricultural innovations.
• Develop rapid response communication materials and evidence-based narratives to counter misinformation.
• Support media training, influencer engagement, and knowledge sharing on science-based livestock communication.
• Support project teams in integrating SBCC approaches into design and implementation.
• Build the capacity of local partners, youth networks, and extension workers on effective communication and behaviour change principles.
• Document lessons and best practices to inform ILRI and CGIAR’s broader work on scaling and adoption.
• Develop a set of materials, messages and stories that emanate from the livestock portfolio to ensure visibility of the program
• Provide regular updates on activities through ILRI social media channels
• Oversee the production of stories and communication products from the portfolio

• Audience research and segmentation
• Message design
• Campaign design
• Co-creation of messages
• Field-level campaign coordination
• Partnership building
• Participatory community dialogues
• M&E framework development
• Data collection tool design
• Misinformation and disinformation analysis
• Rapid response communication material development
• Evidence-based narrative development
• Media training support
• Influencer engagement
• Knowledge sharing
• SBCC approach integration
• Capacity building
• Lesson documentation
• Best practice documentation
• Material and message development
• Social media updates
• Story production
• Communication product oversight
• Stakeholder analysis
• Formative research
• Working with local media, government, and influencers
• M&E tools and approaches for communication and behaviour change
• Participatory communication
• Gender and inclusion
• Digital/social media strategies
• Translating technical or scientific research into clear, engaging content
• Developing communication products for local stakeholders
• Working with media, social media influencers and other local leaders
• English fluency
• Kiswahili fluency
• Other local languages fluency (preferable)
• Excellent writing and editing skills
• Communicating complex scientific ideas
• Positive can-do attitude
• Ability to work in a complex environment
• Strong interpersonal and intercultural communication abilities
• Experience working in diverse, multicultural teams
• Results-oriented and proactive
• Strong organizational skills
• Ability to manage multiple priorities and meet deadlines
• Strategic and creative thinking
• Ability to plan, execute, and evaluate effective local communication and outreach strategies

• Bachelor’s degree in communication, Development Communication, Behavioural Science, or related field.
• Seven years of professional experience designing and implementing local SBCC programs in agriculture, health, or climate/environment sectors.
• Proven experience conducting stakeholder analysis, audience segmentation, and formative research to inform campaign design.
• Demonstrated experience working with local media, government, and influencers.
• Knowledge of M&E tools and approaches for communication and behaviour change
• Strong understanding of participatory communication, gender and inclusion, and digital/social media strategies.
• Demonstrated experience translating technical or scientific research into clear, engaging content for diverse audiences, including policymakers, donors, and the public.
• Proven track record in developing communication products for use by local stakeholders
• Experience working with the media, social media influencers and other local leaders.
• Fluency in English, Kiswahili and other local languages is preferable
• Excellent writing and editing skills, with the ability to communicate complex scientific ideas in clear, accessible, and engaging language.
• A positive can-do attitude and ability to work in a complex environment.
• Strong interpersonal and intercultural communication abilities, with experience working in diverse, multicultural teams.
• Results-oriented and proactive, with strong organizational skills and the ability to manage multiple priorities and meet deadlines.
• Strategic and creative thinking, with the ability to plan, execute, and evaluate effective local communication and outreach strategies