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Job Purpose

The Communications and Public Relations Officer will provide strategic leadership in planning, developing, and executing integrated communication and public relations initiatives that enhance the visibility, credibility, and reputation of the organization. The role is responsible for shaping public discourse, managing stakeholder relationships, supporting advocacy efforts, and leading crisis communication in a complex and highly scrutinized industry. The officer will play a critical role in promoting responsible pesticide use, addressing misinformation, and strengthening trust across internal and external audiences.

Responsibilities or duties

• Communication Strategy & Leadership
  • Develop and implement comprehensive communication and public relations strategies aligned with organizational and industry priorities.
  • Provide strategic advisory support to leadership on communication, reputation, and stakeholder engagement matters.
  • Lead the planning and execution of high-impact communication campaigns.
• Content Development & Thought Leadership
  • Support the development of high-quality communication materials including press releases, policy briefs, reports, speeches, and digital content.
  • Drive data-driven storytelling and thought leadership to position the organization as a credible industry voice.
  • Ensure consistency in brand messaging, tone, and positioning across all platforms.
• Media Relations & Public Engagement
  • Build and maintain strong relationships with media houses and journalists.
  • Coordinate media engagement on behalf of the organization.
  • Proactively manage media narratives, including addressing misinformation and sensitive industry issues.
  • Organize press briefings, media events, and interviews.
• Crisis Communication & Reputation Management
  • Develop and implement crisis communication frameworks and protocols.
  • Provide strategic communication guidance during crises affecting the organization or industry.
  • Manage responses to negative publicity, misinformation, and emerging risks.
  • Safeguard and strengthen the organization’s reputation.
• Stakeholder Engagement & Advocacy
  • Build and sustain relationships with key stakeholders including government agencies, regulators, industry partners, and development organizations.
  • Support advocacy initiatives by developing clear, evidence-based messaging.
  • Represent the organization in high-level meetings, forums, and conferences.
• Digital & Social Media Strategy
  • Lead digital communication strategies, including social media and online engagement.
  • Oversee content planning, publishing, and performance tracking across platforms.
  • Monitor digital conversations and ensure timely, accurate responses.
• Internal Communication
  • Design and implement internal communication strategies that enhance alignment, transparency, and engagement.
  • Facilitate effective communication between management and staff.
  • Ensure timely dissemination of organizational updates and industry insights.
• Event & Outreach Management
  • Lead the planning and execution of strategic events, forums, and outreach activities.
  • Ensure events are aligned with communication and advocacy objectives.
  • Oversee documentation, reporting, and visibility of events.
• Corporate Social Investment (CSI)
  • Support and communicate the organization’s corporate social responsibility initiatives.
  • Promote programs that enhance environmental sustainability and community engagement.
• Awareness Creation & Industry Education
  • Lead communication initiatives that promote responsible pesticide use and stewardship.
  • Develop impactful campaigns to improve public understanding and awareness.
• Corporate Culture & Brand Alignment
  • Promote organizational values, mission, and vision through internal communication initiatives.
  • Support culture-building efforts that enhance employee engagement and alignment.
• Budget & Resource Management
  • Develop and manage the communications budget in line with strategic priorities.
  • Ensure effective allocation and utilization of resources.
• Any Other Duties
  • Undertake additional responsibilities as assigned by management within the scope of the role.

Minimum Requirements

• Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or a related field.
• Membership in the Public Relations Society of Kenya is mandatory.

Experience needed

Minimum of 5-7 years of progressive experience in communications public relations, or corporate affairs.

Demonstrated experience in:

• Developing and executing communication strategies
• Media relations and stakeholder engagement
• Crisis communication and reputation management

Preferred Experience

• Experience in the agriculture, regulatory, media, public policy, or development sector.
• Experience engaging with government institutions, industry bodies, and development partners.
• Proven ability to manage communication in complex, high-stakes or sensitive environments.

Business & Industry Understanding

• Strong understanding of multimedia content development and data-driven storytelling.
• Knowledge of media relations and public relations best practices.
• Ability to navigate misinformation and build public trust.
• Familiarity with digital tools, emerging technologies, and AI in communication.
• Understanding of regulatory and advocacy environments is an added advantage.

Functional Skills

• Excellent verbal communication, including public speaking, negotiation, and stakeholder engagement.
• Strong writing, editing, and messaging skills.
• Strategic thinking and project management capabilities.
• Multimedia content development skills.

Technical & Digital Skills

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with social media management and digital communication tools.
• Basic graphic design skills (Canva; Adobe Creative Suite is an added advantage).
• Knowledge of SEO and Google Analytics is an added advantage.
• Photography and visual storytelling skills.

Behavioural Competencies

• Strong leadership and decision-making ability.
• Excellent planning and organizational skills.
• High level of professionalism and integrity.
• Strong networking and relationship-building skills.
• Effective problem-solving and conflict resolution skills.

• Develop and implement comprehensive communication and public relations strategies aligned with organizational and industry priorities.
• Provide strategic advisory support to leadership on communication, reputation, and stakeholder engagement matters.
• Lead the planning and execution of high-impact communication campaigns.
• Support the development of high-quality communication materials including press releases, policy briefs, reports, speeches, and digital content.
• Drive data-driven storytelling and thought leadership to position the organization as a credible industry voice.
• Ensure consistency in brand messaging, tone, and positioning across all platforms.
• Build and maintain strong relationships with media houses and journalists.
• Coordinate media engagement on behalf of the organization.
• Proactively manage media narratives, including addressing misinformation and sensitive industry issues.
• Organize press briefings, media events, and interviews.
• Develop and implement crisis communication frameworks and protocols.
• Provide strategic communication guidance during crises affecting the organization or industry.
• Manage responses to negative publicity, misinformation, and emerging risks.
• Safeguard and strengthen the organization’s reputation.
• Build and sustain relationships with key stakeholders including government agencies, regulators, industry partners, and development organizations.
• Support advocacy initiatives by developing clear, evidence-based messaging.
• Represent the organization in high-level meetings, forums, and conferences.
• Lead digital communication strategies, including social media and online engagement.
• Oversee content planning, publishing, and performance tracking across platforms.
• Monitor digital conversations and ensure timely, accurate responses.
• Design and implement internal communication strategies that enhance alignment, transparency, and engagement.
• Facilitate effective communication between management and staff.
• Ensure timely dissemination of organizational updates and industry insights.
• Lead the planning and execution of strategic events, forums, and outreach activities.
• Ensure events are aligned with communication and advocacy objectives.
• Oversee documentation, reporting, and visibility of events.
• Support and communicate the organization’s corporate social responsibility initiatives.
• Promote programs that enhance environmental sustainability and community engagement.
• Lead communication initiatives that promote responsible pesticide use and stewardship.
• Develop impactful campaigns to improve public understanding and awareness.
• Promote organizational values, mission, and vision through internal communication initiatives.
• Support culture-building efforts that enhance employee engagement and alignment.
• Develop and manage the communications budget in line with strategic priorities.
• Ensure effective allocation and utilization of resources.
• Undertake additional responsibilities as assigned by management within the scope of the role.

• Excellent verbal communication, including public speaking, negotiation, and stakeholder engagement.
• Strong writing, editing, and messaging skills.
• Strategic thinking and project management capabilities.
• Multimedia content development skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with social media management and digital communication tools.
• Basic graphic design skills (Canva; Adobe Creative Suite is an added advantage).
• Knowledge of SEO and Google Analytics is an added advantage.
• Photography and visual storytelling skills.
• Strong leadership and decision-making ability.
• Excellent planning and organizational skills.
• High level of professionalism and integrity.
• Strong networking and relationship-building skills.
• Effective problem-solving and conflict resolution skills.

• Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or a related field.
• Membership in the Public Relations Society of Kenya is mandatory.
• Demonstrated experience in developing and executing communication strategies.
• Demonstrated experience in media relations and stakeholder engagement.
• Demonstrated experience in crisis communication and reputation management.
• Experience in the agriculture, regulatory, media, public policy, or development sector is preferred.
• Experience engaging with government institutions, industry bodies, and development partners is preferred.
• Proven ability to manage communication in complex, high-stakes or sensitive environments is preferred.
• Strong understanding of multimedia content development and data-driven storytelling.
• Knowledge of media relations and public relations best practices.
• Ability to navigate misinformation and build public trust.
• Familiarity with digital tools, emerging technologies, and AI in communication.
• Understanding of regulatory and advocacy environments is an added advantage.